The Power of Pinterest Marketing

For
RETAILERS + DESIGNERS

Christi Tasker
Author, The Power of Pinterest

© www.PuTTinOuT.com

Who am I?

Christi Tasker
•  “The Power of Pinterest” Author
•  Early Adopter of Social Media
•  Gifts & Decorative Magazine Writer
•  Social Media Branding Queen for PuTTin’
OuT
•  Social Media Management
•  Social Media Brand Consultant +
Advisor for In-house Teams
•  An online marketing & software firm
based in Las Vegas, Nevada
•  Former Award Winning Retailer &
Interior Designer

PRE-ORDER
NOW!!!

What is PuTTin’ OuT?


Social Media Marketing Career Began
On MySpace


Social Media Campaign:
“Can You Spot The Dot?”


www.PowerOfPinterest.com THE WORLD’S FAVORITE NEWSPAPER April 7, 2012

PINTEREST on NBC– Third Biggest Social Site
Thursday that Google+ traffic
Experian’s “2012 Digital rose 10 million from January to
Marketer: Benchmark and 100 million active users by the
Trend Report” states that 91 end of March.
percent of adults use social
media regularly in December In the video below, NBC Bay
2011. And one of the biggest Area talked with the co-author
climbers in a short amount of of “The Power of Pinterest”
time has been Pinterest, a about the rise in popularity of
digital pinboard, which had its the social networking site.
traffic rise 50 percent from Christi Tullis explains how
January to February of this small businesses can get most
year, VentureBeat reported. It out of their pins.
also said it had 21.5 million Source:
visits in the week ending Pinterest Now Third-Biggest
January 28. Social Network | NBC San
Google’s Larry Page may also Diego
have a problem giving Pinterest
the third-biggest social network
title, especially since Google
+ most recently held the honor.

File Important Information on Pin Boards…

Social Sites
+ How They Rank

r Pinterest
Facebook Twitte

No. 1 No. 2 No. 3 The Others
Facebook Twitter Pinterest Yes, they still matter
The Dominator News Exchange Source Online Virtual Pinboard
Each have their place and
Holds the most data of Connects and plays well Easy way to collaborate and time for marketing product.
human networking with other social networks. share ideas within a single
photograph.
Plays well with others Uncommon threat, yet
contains a vast amount of Plays well with Facebook +
unused data. Twitter + other social sites

Pinteresting Facts
+ Who’s There

eO n
g e Tim rap hic
Avera Site Gender Br D emog
Household Inc eakdown Age
ome

Income Level Time On Site Gender Breakdown User Ages

Average House Hold Income Age Demographics
Average Time On Sites Genders On Pinterest

26.7% Of Users have a 12 to 17 – 4.1%
YouTube – 16.4 minutes Pinterest consists of almost
household income that 18 to 24 – 17.3%
Pinterest – 15.8 minutes 2/3 of the users being
exceeds $100,000+ 25 to 34 – 27.4%
Facebook – 12.1 minutes female and 1/3 male.
35 to 44 – 22.1%
Twitter – 3.3 minutes
45-54 – 17.9%


Things To
Know About
Pinterest

①  Pinterest Users Spend Twice As
Much As Facebook Users
②  Pinterest Drive More Sales
Than Facebook
③  Pinerest Helps Acquire New
Users
④  10% More Likely To Buy
Something
⑤  Spend 10% More On Average


English Is The ONLY Language

United States of America United Kingdom

ü  Crafts
ü  Venture Capital
ü  Gifts
ü  Blogging Resources
ü  Hobbies/Leisure
ü  Crafts
ü  Interior Design
ü  Web Stats/Analytics
©
ü  Fashion Designers/
ü  SEO/Marketingwww.PuTTinOuT.com
Collections

Retail Brands On Pinterest


Media On Pinterest
Publish you message


No. 1: Plan + Strategize
Brand Recognition + Retention


No. 2: Add “Pin It” Button to website


No. 3: Add “Pin It” Button to website

The Average Pin:
Repins: 5.5
Like With Price: 1.5
Like W/O Price: 1.1

Pins With Price Pins Without Price

Price Vs. No Price
The Average Pin


Pins without price on brand
pages are twice as likely to be
repinned as pins with prices.

For private accounts, pins that
have price information are just
as likely to be shared as pins
that don’t.

How much did you
pay for that?


No. 4: Invest In Original Images + Graphics

Seven Savory
Pinterest Benefits.


No. 5:
Create Boards Worth Following


Most Followed User
Sorting by Topic


Most Followed Users
Sorting by Color


No. 6: Show Value With A How To


No. 7: Recycle Content


No.8: Descriptions = Keywords


No.9: Engage With Others


No.9: Create a Contest
Nordstrom: Create A Look Contest


Vera Bradley Contest
New Leads, Sales, + Product Awareness


Designer DANN
Licensed Furniture Launch Goes Viral


Victoria’s Secret
Website Cross-Promote


Thank you!
Let’s Connect…

① Pinterest.com/
PinterestPower
② Pinterest.com/PuTTinOuT
③ Facebook.com/PuTTinOuT
④ Twitter.com/PuTTinOuT


The Power of Pinterest Marketing

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