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3. goldsmiths short course introduction to social capital - 1st may

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These slides are from Day 1 - An introduction to the idea of Social Capital

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3. goldsmiths short course introduction to social capital - 1st may

  1. 1. INTRODUCTION TO SOCIAL CAPITAL. 13thth of February 2018 London
  2. 2. Read the Klout Handout. What social media role do you feel most comfortable with?
  3. 3. Do you notice anything that they have in common?
  4. 4. The Art of Asking
  5. 5. TRUST  You need less contracts.  Important when you can’t monitor your employees work.  Trust is especially needed in the creative industries.  Litigation Is less frequent.  Less resources to protecting yourself. Tax, Insurance, bribes or private security.  Low trust discourages innovation. More time to dealing with bad employees, partners etc
  6. 6. WHAT TRUST MAKES POSSIBLE.  (Arrow 1972) – Economic actions that require some agents to rely on the future action of others are accomplished at lower costs in higher trust environments.  “Virtually every commercial transaction has within itself an element of trust, certainly every transaction conducted over a period of time.”  Much economic backwardness in the world can be explained by the lack of mutual confidence.
  7. 7. Social Capital. It’s not what you know it’s who you know.
  8. 8. THE MARKET
  9. 9. TRUST & COMMITMENT COME FROM AUTHENTCITY
  10. 10. @PACTCOFFEE @pactcoffee is a coffee club. You join and get coffee's flatpacked in the post. They are a very interesting company to look at. On the big screen we will look at @pactcoffee and analyse a report together. Lets look up @pactcoffee Then it is up to you.
  11. 11. COMPARE @PACTCOFFEE WITH @HASBEAN  Followers  https://moz.com/followerwonk/VrQ1u  Influencers  https://moz.com/followerwonk/M9LL2
  12. 12.  Look at the percentage of @contacts, Retweets and URL tweets  Who is the most ‘social’?  What is Pact Coffee doing that is different to the rest?  Look at their twitter pages and see who is being the most human? PLEASE NOW GO TO...
  13. 13. HOMEWORK IS TO COMPETITOR ANALYSIS AND TRY AND COME UP WITH A TYPICAL CUSTOMER

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