Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Mini SXSW - Amanda Murphy's Investigation

148 vues

Publié le

Follow StoryFutures' Amanda Murphy key takeaways from SWSX.

Publié dans : Technologie
  • Login to see the comments

  • Soyez le premier à aimer ceci

Mini SXSW - Amanda Murphy's Investigation

  1. 1. BEST OF SXSX 2019 BY AMANDA MURPHY EXECUTIVE PRODUCER, STORYFUTURES ACADEMY
  2. 2. WHERE THINGS ARE AT 2019 POST OCULUS, MORE STRATEGIC APPROACH 2019= YEAR OF USE CASES 5G= KEY TO BROADER ADOPTION. ITS COMING! EDGE COMPUTING TOO. KEY TO BRINGING MEMORY AND COMPUTER POWER CLOSER TO WHERE NEEDED AND WILL HELP ECOSYSTEM GROW FOCUS IS ON GETTING RID OF FRICTION. UNTETHERED HEADSETS WITH ARRIVAL OF OCULUS QUEST AND HP REVERB VR HEADSETS, THE RISE OF AUDIO WEARABLES- LIKE BOSE GLASSES WITH AUDIO/AR CAPABILITY THE FUTURE: VR FOR ENTERTAINMENT AND FOR GOOD, AR FOR ENTERPRISE AND ENHANCING LIFESTYLE. GROWTH OF AI.. MUCH DEBATE AROUND WHETHER DEMOCRATISATION OF TOOLS = GOOD OR BAD (IS IT BAD TECH OR BAD CONTENT? NEEDS CURATING) HAPTIC FEEDBACK BEING DEVELOPED THE ARRIVAL OF THE MIRROWORLD IS NIGH
  3. 3. KEYNOTE:JESSICA BRILLHART, IMMERSIVE DIRECTOR/PIONEER TECH IS THE TOOL NOT THE GOAL IT’S ALL GAME DESIGN ITS STORY-TELLINGS (not storytelling) NEED TO CREATE EXPERIENTAL FLOW TO HELP VISITOR NAVIGATE EXPERIENCE HAS DEVISED A ‘101’ OF HOW TO MAKE VR SAYS CREATIVITY COMES FROM CALAMITY (ref 2017 she left Google, set up VRAI PICTURES) SHE DEVELOPED SPATIAL AUDIO APP ‘TRAVERSE’ FOR BOSE GLASSES – “From Elvis in Memphis” allows users to experience the music of Elvis Presley by walking through a physical space, with Traverse’s app making it spatially sound like they’re in the studio with the King of Rock and Roll himself.
  4. 4. WORLDS FIRST AUDIO AUGMENTED REALITY PLATFORM BOSE AR ● WEARABLES WITH TOOLS TO CODE AND CREATE ● Developer.bose.com ● BOSE ENHANCED APPS LIKE ELVIS IN MEMPHIS ● POTENTIAL TO COLLABORATE WITH YORK ON AN AUDIO PROJECT?
  5. 5. NONNY DE LA PENA, PIONEER & CEO EMBLEMATIC GROUP EXCITED ABOUT HOW MANY PEOPLE ARE EMBRACING STORYTELLING IN IMMERSIVE THINKS ITS VITAL TO PUT PEOPLE ‘IN THE SCENE’, TO EXPOSE THEM TO NEW SITUATIONS – TO GET NEW PERSPECTIVES BELIEVES IN DEMOCRATISATION OF THE TOOLS HAS DEVELOPED ‘REACH’ A NEW WEB PLATFORM THAT ALLOWS PEOPLE TO TELL THEIR OWN STORY IN ROOM SCALE VIRTUAL REALITY – A SIMPLE DRAG AND DROP TOOL THAT ALLOWS YOU TO MAKE FULL ‘VOLUMETRIC’ WALK AROUND CONTENT –WITHOUT UNITY! https://www.reach.love VERY INTERESTED IN JOURNALISTIC POWER OF VR FOR GOOD, FOR CHANGE AND FOR EMPATHY
  6. 6. CATHY HACKL –Futurist & developer, Magic Leap ● Touch hologram with HoloLens 2 hand presence – will soon have haptic feedback which will make it real. Developments driven by real world need (eg surgery) ● The ‘Mirrorworld’ is under construction. It will reflect not just what something looks like but its context, meaning and function. ● Look out for ‘keecker’ (or similar home robot) new centre of the home.
  7. 7. ALEX MCDOWELL, CREATIVE DIRECTOR & DESIGNER. NI PANEL IT’S STILL EARLY DAYS, USE CASES ESSENTIAL CROSS DISCIPLINE IS THE WAY FWD FOR IMMERSIVE NEED ‘TRANSLATORS’(LIKE SIMON OF THE MILL) NEED TO LISTEN TO 9 YEAR OLDS NEED TO LEARN FROM IMMERSIVE THEATRE NEED TO ADDRESS WHAT THE NEW SCREENS OF THE FUTURE WILL BE & STREAMING INTO THEATRES
  8. 8. SARAH ELLIS DIRECTOR OF DIGITAL DEVELOPMENT RSC WORKING WITH MAGIC LEAP THE POTENTIAL FOR THE COLLABORATION OF NEW TECHNOLOGIES AND THEATRE TO ENHANCE THE EXPERIENCE IS VAST AND EXCITING. POWERFUL WHEN GET TO SEE THINGS WE DID NOT GET TO SEE WHEN WE WERE LEFT ‘OUTSIDE’. WE ARE BROUGHT ‘INTO’ THE PRODUCTION. 91% OF THOSE WHO EXPERIENCED SHAKESPEARE VIA VR OFTEN FELT THEY WERE PRESENT IN THE THEATRE. TO DEVELOP, NEED TO LEARN TO WORK WITH PEOPLE AND METHODS WE DON’T KNOW -REFERENCES HER WORK WITH MAGIC LEAP. WORKING WITH UNREAL, AND WORKING WITH UNIS ON DATA AND INSIGHT. FELLOWSHIPS ARE ONE WAY OF DOING THIS.
  9. 9. IMMERSION AT SCALE WILL CHANGE EVERYTHING PANEL: Steve Kroenig CTA/Tony Parisi, Unity /Julia Sourikoff Tool of America/ Kevin O Malley-tech talk/studio ACRONYM SOUP STILL! ARRIVAL OF A NO OF TOOKITS REFLECTS MOMENT OF CHANGE (REF TORCH APP/Nonnys REACH etc) NEED A BROADER SET OF PEOPLE (not just creatives) TO BOTH BUILD AND POPULATE EXPERIENCES RECKONS IT IS 2-3 YEARS FROM MAINSTREAM TALK OF THE MIRROWORLD, EDGE COMPUTING AND 5G - ALL AROUND THE CORNER AR WILL SCALE. QUICKLY. IN RETAIL, MANUFACTURING, TRAINING etc VR WILL ENHANCE ENTERTAINMENT. VR FOR GOOD WILL GROW.
  10. 10. INTERESTING NEW VR PROJECTS ● ELEVEN ELEVEN ● NBC UNIVERSAL (Dir:Mehrad Noori) ● A sci-fi adventure which is a multi- linear narrative set on the planet of Kairos. You can choose to follow any of the 6 characters/stories while investigating the island (teleport/walk/run/jump on different levels/gaining different perspectives) all while deciding who to save and get on the space ship with- in 11 minutes and 11 seconds before kaboom-extinction! ● Its very sophisticated, very clever.
  11. 11. INTERESTING NEW VR PROJECTS ● MECHANICAL SOULS ● Digital Rise, France & Seredipity Films ● Director: Gaelle Mourre ● A science fiction film about humanoid robots hired to assist with a fancy Chinese wedding. ● Technically accomplished uses AI driven narrative engine to deliver one of a kind tailored view experience, high cinema production images, smooth to watch, tracking shots in VR first I’ve seen. ● Gaëlle Mourre took inspiration from L.P. Lee’s short story “Reflections in a Mechanical Eye.
  12. 12. INTERESTING NEW VR PROJECTS ● NOTHING TO BE WRITTEN ● BBC VR HUB/ 59 PRODUCTIONS ● Lysander Ashton/ Anna Meredith ● Inspired by the Five Telegrams commission by the BBC Proms, this takes Anna Meredith’s music to create a 7 min VR piece around the multiple choice postcards sent home by WW1 Soldiers. One is rendered in Unity so you can touch, rotate it. ● The home and trenches environments are beautifully linked. ● It’s a lovely emotional piece. ● https://canvas- story.bbcrewind.co.uk/sites/virtual- reality-prom/
  13. 13. INTERESTING NEW VR PROJECTS ● SOL ROGERS TOP 5 AT SXSW ● http://rewind.co/news/sxsw-2019- our-top-five/
  14. 14. FOLLOW UPS TALKING TO VARIOUS KEY PLAYERS ABOUT COMING TO DO TALKS OR SESSIONS AT SFA LABS. EXPLORING THE POTENTIAL TO BRING OVER NEW TECH LIKE BOSE AR WEARABLES, UNITY AND VIVE LATEST TECH AND SET CHALLENGES IN LABS. BRAINSTORMING WITH KEY PLAYERS IN VR AND AR ABOUT HOW TO BE AS INNOVATIVE AS WE CAN IN TRAINING TO CREATE OPPORTUNITIES, DEVELOP SKILLS AND NEW CUTTING EDGE PRODUCTIONS. FOLLOWING UP WITH A COUPLE OF VENTURE CAPALIST/ FUNDERS. CONTINUING TO EXPLORE CO-PRO OPPORTUNTIES VIA THE BEST PRODUCERS AT SX. ASSISTING AHRC IN PITCHING FOR FUNDS FOR THIS TO BE AN ANNUAL EVENT! CLUSTERS AND DELGATES-LOTS OF OPPORTUNITIES TO COLLABORATE. SEPARATE NOTES OVER NEXT FEW WEEKS.
  15. 15. PROJECTS RECOMMENDED BY OTHER FOLKS AT SXSW ALEX MCDOWELL - “They shall not grow old’ using AI / flatscreen with animation but felt ‘alive’ -FELIX & PAUL ‘TRAVELLING WHILE BLACK’

×