Social Media Basics - Tools to Getting Started presentation for the WIX LA Users Event - 2013 Please feel free to download and share; but remember to credit.

1. SOCIAL MEDIA 101
PREPARED FORWIX LA USERS GROUP – MAY 2013
Chris Lam – Cup of Joe Social – chris@cupofjoesocial.com - @thechrislam

2. Agenda
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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 BusinessGoals
 Why Bother?
 Getting Started – Landgrab
 Channels:
 Facebook
 Twitter
 Pinterest
 YouTube
 Management & Monitoring
 Resources
 Questions

3. Goals and Listening
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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 What are your business goals?
 Customer engagement
 Product development
 Website traffic
 Reputation management
 Email/info capture
 Store/foot traffic
 LISTEN
 Google yourself, your brand, your
competitors, the industry
 Can you use use these comments to start
outbound conversations? (FAQ?)
Christina Lam

4. Why bother with social media?
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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 I have a big mouth. So does my best
friend.We’re online and mobile.
 70% of online adults will listen/look
to their network for
recommendations.
 Take control of your identity online
across platforms
 Position yourself as an expert in your
industry, on your product

5. AllYou Can Eat Buffet
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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6. Getting Started:Tom Cruise Landgrab
Tools (pick one):
 Namecheck.com
 Knowem
 Namechk.com
YES:
 @topgunpilot
 FB.com/topgunpilot
NO:
 @t0pgunp1lot_
 FB.com/pilotoftopgun
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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7. Channel: Facebook Page
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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 Create a Facebook PAGE for your
business:
https://www.facebook.com/pages/
create/
 Customize page URL:
https://www.facebook.com/userna
me
 Take advantage of the analytics
 Consumers use this to connect to
their personal network;
recommendations
 FBAds

8. Channel:Twitter
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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Tweet this in less than 140 characters:
 Share what you know (Expert, Resource)
 Updates on your brand, product, services
 Engage – pull; reply/RT relevant posts
Looking for people?
 Twellow.com
 WeFollow.com
Frequency & Quality:
 Depends on your community
 30% you/on-brand: 70% other

9. Channel: Pinterest
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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 Set up your business page:
http://business.pinterest.com/
 Build out your Boards
 Allow users to discover new products, brand
 Dotted line to affiliate marketing
 Use your Pins to drive traffic back to
you

10. Channel:YouTube
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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 Customize your Channel
 Keep your videos short or break them
up into Parts
 Keeping your titles, tags consistent
 Include your link (website) within the
description, above the fold!

11. Management & Monitoring
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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 Use a management dashboard tool
to help schedule, monitor, and
analyze your posts:
 Hootsuite
 Buffer
 Sprout Social
 Spredfast
 Schedule out evergreen posts
 FAQ messages
 Store hours
 Seasonal tips

12. Resources
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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News/Daily Beat
 Venturebeat
 TechCrunch
 SimplyZesty
 Mashable
 The Next Web
Local Groups
 Social Media Club LA - @smc_la – Disclosure: I’m a Board member!
 Connect OC (Facebook Page)
 Digital LA - @digitalla

13. Questions?
WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam
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Thank you!
Chris Lam
Cup of Joe Social
chris@cupofjoesocial.com
@thechrislam
(626) 869-6006 (GoogleVoice)