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We connect brands with people
and people with brands.
Digital brand activation
LimeSquare brand improvement 02
Chris Hudepohl
Online marketing / Brand activation
chris@limesquare.eu
@chudepohl
linkedin...
1. Brand development

2. Brand implementation

3. Brand activation

4. Brand maintenance

5. Brand education
Brand improve...
• Our key goals for today
• Where are we now?
• Understanding the online perspective
• Online VS. Offline
Digital brand ac...
2005
St. Peter’s Square
2013
St. Peter’s Square
Welcome to 2015
For the first time in history:
Multiple waves of key technological innovations are taking place 

simultaneously!
Understanding the online perspective
Online marketing
Audience
identity
story content
style products
customers dealers stakeholders
website
- blog
- video
- webinars
- products...
How many advertisements
do we see each day?
Every day we see between 3000 -
4000 marketing messages.
Source: ucsusa.org
How do we become relevant
in the digital age?
What you
want to say
What your
audience wants
to hear
LimeSquare brand improvement 18
The customer journey
19LimeSquare brand improvement
Timing
3 factors
of relevancy
Location
Message
20LimeSquare brand improvement
What can we learn from

social media?
What does our audience think of us?
What does our aud...
23LimeSquare brand improvement
What can we learn from

online advertising?
How many people will see my ad?
Does the messag...
24LimeSquare brand improvement
Metric / Medium Offline advertising Online advertising
Audience Everyone Automotive, fashio...
A friendly attitude is
probably the most
underestimated marketing
strategy
We connect brands with people
and people with brands.
Thank you for your attention!
Digital brand activation
Digital brand activation
Digital brand activation
Digital brand activation
Digital brand activation
Digital brand activation
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Digital brand activation

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How do we communicate with our audience in the digital age?

Digital brand activation

  1. 1. We connect brands with people and people with brands. Digital brand activation
  2. 2. LimeSquare brand improvement 02 Chris Hudepohl Online marketing / Brand activation chris@limesquare.eu @chudepohl linkedin.com/in/chudepohl
  3. 3. 1. Brand development
 2. Brand implementation
 3. Brand activation
 4. Brand maintenance
 5. Brand education Brand improvement model
  4. 4. • Our key goals for today • Where are we now? • Understanding the online perspective • Online VS. Offline Digital brand activation 04LimeSquare brand improvement
  5. 5. 2005 St. Peter’s Square
  6. 6. 2013 St. Peter’s Square
  7. 7. Welcome to 2015
  8. 8. For the first time in history: Multiple waves of key technological innovations are taking place 
 simultaneously!
  9. 9. Understanding the online perspective Online marketing
  10. 10. Audience identity story content style products customers dealers stakeholders website - blog - video - webinars - products - dealers - e-commerce advertising (Online) Marketing e-mail marketing
  11. 11. How many advertisements do we see each day? Every day we see between 3000 - 4000 marketing messages. Source: ucsusa.org
  12. 12. How do we become relevant in the digital age? What you want to say What your audience wants to hear
  13. 13. LimeSquare brand improvement 18 The customer journey
  14. 14. 19LimeSquare brand improvement Timing 3 factors of relevancy Location Message
  15. 15. 20LimeSquare brand improvement What can we learn from
 social media? What does our audience think of us? What does our audience like? How can we interact with our audience?
  16. 16. 23LimeSquare brand improvement What can we learn from
 online advertising? How many people will see my ad? Does the message in the ad work? Does the message activate the behavior of my audience? What is the most effective timing of my message? What is the location for my type of message? What is the ROI of my message?
  17. 17. 24LimeSquare brand improvement Metric / Medium Offline advertising Online advertising Audience Everyone Automotive, fashion, male / female Impressions ✔ ✔ Cost per 1000 impressions (CPM) ✔ ✔ Click through rate (CTR) x ✔ Costs per click (CPC) x ✔ Cost per action (CPA) x ✔ Cost per sale (CPS) x ✔ Online vs. offline metrics
  18. 18. A friendly attitude is probably the most underestimated marketing strategy
  19. 19. We connect brands with people and people with brands. Thank you for your attention!

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