AIESEC FTU Hanoi 1314_Best MarCom award application

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AIESEC FTU Hanoi proudly presents our application for National awards in ILEAD 2014

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AIESEC FTU Hanoi 1314_Best MarCom award application

  1. 1. MARKETING & COMMUNICATION r&R APPLICATION 01.07.2013 – 31.12.2013 AIESEC FTU HANOI Term 13-14
  2. 2. CONTENTS A. Team management & contribution to a united aiesec vietnam 1. External Communication b. Marketing R&R application 2. Branding c. Internal communication d. Knowledge management
  3. 3. A. Team management and contribution to a united aiesec vietnam
  4. 4. Demonstrating team culture & team connection
  5. 5. Demonstrating team culture & team connection • [ACE 2013] COMM TRIBUTE VIDEO • [ACE 2013] TRIBUTE VIDEO FOR VPMarCom 1314 T.E.A.M Together Everyone Achieves More!
  6. 6. Contribution to a united aiesec vietnam “Looking back for all the achievements of MarCom RMIT has got, it was the ‘Activate your Global Career’ Talk show that I can take my pride on. This all started with the inspiration that I got from a talk to MarCom Team of LC FTU Hanoi, especially Ms. Ngoc Dao, the LVCP, back to our time in Ignite 2013. During execution, once again, I learned and got supported a lot from this team from both the GLAD 2013, which I’m sure that has left the legacy to look up to, and personal advisory. Without much of the lessons learnt from this team, the success of MarCom RMIT on the Talk show would not be that great. Thank you MarCom FTU Hanoi, for being supportive and a good role model that motivated us to learn more, and to grow.”– Nguyen Tran Huong Thao (LCVP MarCom RMIT 2013)
  7. 7. Contribution to a united aiesec vietnam “Just only one week left till the comeback of Y2B and ILEAD 2014 national conference, we - the OC from LC Hanoi, are rushing to finish those very last tasks in order to bring the best conference experience ever to AIESEC members in Vietnam. Had it not been for the major support and great legacy from LC FTU Hanoi, esp. MarCom team – who successfully held GLAD 2013, we could not make ILEAD, Y2B (especially Y2B 2014's Information Seminar) happen. Thank you, LC FTU HN, for being such a sweet and caring neighbor in Hanoi region.” - Doan Huong Giang (OCVP Y2B 2014)
  8. 8. Contribution to a united aiesec vietnam “With a team of only 2, we carried out the national MarCom project of AIESEC Vietnam. Undeniably, we couldn’t have made it without the support from other LCs. Especially LC FTU Hanoi, we are greatly impressed by your professional working style as well as your collaborative and friendly attitude. I do hope we will have the chance to cooperate with MarCom FTU HN in other projects.” - Huynh Van Duy Thanh (MarCom member, LC FTU HCM)
  9. 9. Contribution to national marcom projects We actively support our MarCom fellows by giving them inputs to better the national projects
  10. 10. Contribution to national marcom projects E-Magazine Form Infographic Structure Story Telling through Animations Link
  11. 11. B. marketing
  12. 12. 1. External communication 2. Branding
  13. 13. 1. External Communication The ratio Raised/ Application Form of exchange programs: - GCP: 23/91 - GTP: 7/50
  14. 14. 1. External communication The relative growth and absolute growth of exchange compared to last year: GCP 25 20 15 No. of Ra 10 No. of Ma 5 0 2012 2013
  15. 15. 1. External communication The relative growth and absolute growth of exchange compared to last year: GTP No. of Ma 8 6 4 No. of Ma 2 0 2012 2013
  16. 16. Structured system of external communication channels Facebook fanpages LC : 8070 likes GCP: 6064 likes GTP: 1976 likes GLAD: 2620 likes Global Passport: 1189 likes Global Citizen (iGCDP): 2794 likes Website Official website: 2043 views Email ftu.hanoi@aiesec.vn
  17. 17. Relative growth in terms of visitors of FACEBOOK FANPAGES 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 Jul 1st, 2013 Dec 31st, 2013 for precise numbers, click here
  18. 18. 2. Branding • Brand Training for LC members:  Brand Training materials: link  Brand Training Survey: link
  19. 19. 2. Branding • The no. of events having external engagement: 10  GCP: 03 (IS & OPS Fall 2013, OPS Winter 2013)  GTP: 02 (IS fall 2013 & OPS Fall 2013)  Global Passport: 02 (Promo Workshops)  Dash for Impact: 01 (project report)  GLAD 2013: 02 (Press Conference & Main Event)
  20. 20. 2. Branding • The no. of partnerships: 06 (informal) partnerships Link to partnership review semi-annual report • The no. of PR articles and videos: 156 Link to articles and videos
  21. 21. C. INTERNAL COMMUNICATION
  22. 22. STRUCTURED SYSTEM OF INTERNAL COMMUNICATION CHANNELS • Lc facebook group: 215 active members • Lc google mail group: aiesecftuhanoi@googlegroups.com – 80 active members
  23. 23. The no. of internal newsletters: 19  Link to internal newsletters • % LC members reading internal newsletter: roughly 80%
  24. 24. OTHERS
  25. 25. D. Knowledge management
  26. 26. KNOWLEDGE MANAGEMENT • Knowledge Management Training:  KM training materials: Link  KM training survey: Link • Structured and frequently Updated lc’s wikis:  Aiesec ftu hanoi’s official wiki: link  Lc’s WIKI STRUCTURE: Link • % LC members utilize wiki: 50%
  27. 27. Should you have further concerns, feel free to contact: Dao Hong Ngoc Vice President of Marketing & Communication AIESEC FTU Hanoi – term 1314 Ngoch.dao@aiesec.net
  28. 28. THANK YOU FOR READING Special thanks to members of Marketing & Communication team – AIESEC FTU Hanoi, who contributed to all the activities and achievements aforementioned in the slides.

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