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Search Engine Optimisation Waterford
1. SEO
Search Engine Op:misa:on
Cian Murphy | Rise Social Media
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
2. Content
SEO Defini:on Link Buidling
Why SEO MaDers? Short Case Study
Organic VS Paid Analy:cs
SEO Process Website Checklist for SEO
Keyword Research Don’t’ Forget Social Media
On Page Op:misa:on
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
3. Defini:on of SEO…
• Search Engine Op:misa:on (SEO) is the process of improving the volume quality
of traffic to a web site from search engines via “natural” (organic or algorithmic)
search results. (Wikipedia)
• Search Engine Op:misa:on (SEO) is the art and science of op:mising websites
such that it can rank higher on search engines for selected keywords or phrases.
• SEO makes web pages more aDrac:ve to search engine robots/spiders to assist
them rank pages of most importance and relevance to a users query.
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
4. Why SEO MaDers?
• Improves chances of your company being found online
• Search Engine Visibility increases your credibility and brand awareness
• SEO puts your company in front of people searching for your products / services
• Increased “targeted” site traffic which leads to more sales and enquiries.
• Strong Return on investment
• You are there through relevance and are not paying for visitors.
• It’s permanent (posi:on varies), it’s not short term one off adverts.
• Track able results.
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
6. Organic Lis:ngs VS Paid Lis:ngs
• Organic lis:ngs get 70% of clicks VS Paid lis:ngs get 30% ‐ Less Traffic
• Natural lis:ngs are free VS sponsored lis:ngs pay per click (varies) – High Cost
• Relevance VS Assumed Relevance – PPC Adverts can oeen be misleading
• Constant VS Budget Dependant – If your budget runs out so does your advert
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
7. SEO (Search Engine Op:misa:on Process)
Search Engines have recently admiDed that Social Media links impact SEO. So
a social media strategy needs to be implemented into your SEO Campaigns.
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
9. On Page SEO
[URL] Risesocialmedia.com
[PAGE TITLE] Social Media Marke:ng
[META DESCRIPTION] Social Media Marke:ng Agency with offices in
Waterford and Dublin. Our goal is to bring traffic to your company
website.
[META KEYWORDS] social media, social media marke:ng, social media
marke:ng company, social media marke:ng agency
[H1] Social Media Marke:ng Agency located in Ireland [H1]
[BODY COPY] 3% ‐ 7% Keyword Rich Content
[H2] Why do you need Social Media Marke:ng [H2]
[BODY COPY] 3% ‐ 7% Keyword Rich Content
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
11. Link Building
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
12. Link Building Case Study
Party Planners | Party Planners London
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
13. Link Building
• Requests
• Directories
• Forums
• Blogs
• Link bai:ng
• Social Media
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
15. Your Website Checklist!
What You Want! What You Don’t Want
• itemap XML
S • Hidden Text
• Robot Txt
• Doorway Pages
• Meta – Titles
• Keyword Stuffing
• Alt Images
• Linkfarm Links
• Keyword Rich Content
• External Links
• Good Naviga:on
• Flash Content
• Social Media
• Using Images as Headers
• Inbound Quality Links
• Same Titles on Each Page
• Canonical Issue Resolved
• Google Analy:cs / Similar
• Webmaster Submission
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
16. Don’t Forget Social Media
• Social Media Is going to be key for future SEO due to the new algorithm
of “social search”. This is where companies can target their audience
depending on social aDributes – Age, Gender, Hobbies, Geoloca:on etc
• Build communi:es around your brand ‐ Facebook
• Promote your site ‐ TwiDer
• Develop industry news through your blog (extremely valuable for SEO
and traffic)
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
17. Thank You For Listening!
The presenta:on will be available upon request.
E‐mail info@risesocialmedia.com
Pop Over to the “Rise” Stand to for a Chat.
Like Us @ Facebook.com/risesocialmedia
Follow Us on TwiDer.com/risesocialmedia
Connect with Us @ Linkedin.com/companies/rise‐social‐media
“ENGAGE SOCIAL MEDIA OR SOCIAL MEDIA WILL ENGAGE YOU”
www.RiseSocialMedia.com info@risesocialmedia.com ‘ Search Engine Op:misa:on’
