Increase customer loyalty and atract new clients. This is what the latest trend in the financial world and one of the strategies with the most promising projection in financial innovation -social media banking- tries to achieve.
Social media banking is one of the most promising financial strategies, projection-wise. Its main goal is to communicate better with financial clients while at the same time trying to attract those customers who are less keen on using the traditional systems.
This paper analyzes the first cases of implementation of this strategy, as well as the reports in which the figures that support the need for this change of course in the financial field appear.