Customer development we did to learn and build KISSinsights

1. Warning: This Talk Contains Actual Tactics KISSinsights Case Study Cindy Alvarez Web 2.0 Expo • May 3, 2010

3. Get A Hypothesis My hypothesis is that ____________ people have a problem doing ____________.

4. Hypothesis for KISSinsights My hypothesis is that product manager type people have a problem doing fast/effective/frequent customer research.

5. The 2 Big Questions Is this a recognizable, interesting pain? Where exactly is the pain?

6. 2-Pronged Validation BUY NOW splash page survey “ so, tell me about how you do _____...”

7. Interviews Are Features, Too PLAN DO ASSESS

9. The customer is the expert, you’re just a notetaker.

10. If you could wave a magic wand, what would you be able to do?” “

14. Just Build It “ It’s a very ‘M’ MVP.” - Cindy Alvarez, to Hiten Shah

15. Internal MVP: 2 days Public MVP: 2 months 1400+ signups (so far)

16. What Does It Take to Get Paid? Interest Installation Gratification Value Pay

17. Thank You! @KISSmetrics @cindyalvarez