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Cindy Alvarez
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Customer development we did to learn and build KISSinsights
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KISSinsights Customer Development Tactics
1.
Warning: This Talk
Contains Actual Tactics KISSinsights Case Study Cindy Alvarez Web 2.0 Expo • May 3, 2010
2.
3.
Get A Hypothesis
My hypothesis is that ____________ people have a problem doing ____________.
4.
Hypothesis for KISSinsights
My hypothesis is that product manager type people have a problem doing fast/effective/frequent customer research.
5.
The 2 Big
Questions Is this a recognizable, interesting pain? Where exactly is the pain?
6.
2-Pronged Validation BUY
NOW splash page survey “ so, tell me about how you do _____...”
7.
Interviews Are Features,
Too PLAN DO ASSESS
8.
9.
The customer is
the expert, you’re just a notetaker.
10.
If you could
wave a magic wand, what would you be able to do?” “
11.
12.
13.
14.
Just Build It
“ It’s a very ‘M’ MVP.” - Cindy Alvarez, to Hiten Shah
15.
Internal MVP: 2
days Public MVP: 2 months 1400+ signups (so far)
16.
What Does It
Take to Get Paid? Interest Installation Gratification Value Pay
17.
Thank You! @KISSmetrics
@cindyalvarez
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