Digital Product Management
•Download as PPTX, PDF•
0 likes•165 views
PhDigital Bootcamp - Digital Product Management
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Digital Product Management
Similar to Digital Product Management (20)
More from Cindy Royal
More from Cindy Royal (20)
Recently uploaded
Recently uploaded (20)
Digital Product Management
- 1. Welcome!!!
- 2. Schedule • Thursday – Product Management; Social Media & Analytics • Friday – Data Journalism; Field Trip to Texas Tribune and Panel with TXST Alumni • Saturday – Coding: Frontend Development & Working with Data • Sunday –Drones; Curriculum and Pedagogy • Monday– VR/360 Video; Emerging Research Trends; completion and presentation of Curriculum Project
- 3. Curriculum Project 1. Pick one topic on which to focus. Prepare a hands-on prototype that you can present on Monday and continue working on in the future. Discuss what you did, how you did it, what you learned and how you plan to continue learning in the future. 2. Create a curriculum plan to incorporate this topic. How will you demonstrate this as a course or a significant module of a course? Title Description Objectives Course outline Deliverables Discuss particular challenges in offering this type of a course
- 7. Products Platforms Data Engagement Websites, apps, bots, podcasts, interactive storytelling projects… Content management systems, social networks, commenting systems, blogs, wikis… Data provides the basis for content management systems, social networks, analytic platforms and interactive storytelling Digital engagement includes participation on social networks, commenting on websites and interacting with content. Algorithms The rules of the platform that determine what a user sees
- 8. Product Managers • Leadership • Strategy • Communication • Empathy • Cross-functional teams • Audience-focused • Decision-making based on data • User experience • Tech savvy • Business savvy • Problem Solving • Innovation • Special challenges in a media context
- 16. Jobs
- 17. Jobs
- 18. Design Thinking
- 19. Task How Might We Develop Undergraduate Curriculum with a Digital Media Product Focus in Mind?
- 20. Digital Media Innovation Degree • Launched Aug. 2016 • Currently 285 enrolled; 100+ have graduated so far • Based on success of our graduate degree in Digital Media • Core communication courses: intro, writing and law • Core Fundamentals of Digital/Online Media • DMI required courses: • Web Design and Publishing • Advanced Social Media and Analytics • Digital Innovation Capstone • DMI Electives – Multimedia Journalism, Coding & Data Skills, Mobile Media Development, Data Journalism, VR/360 Video and more
- 22. Ideation What are the goals of a digital media product curriculum?
- 23. Ideation What type of students will you hope to develop in this process? What should they be able to do? What kind of jobs should they move and progress into?
- 24. Ideation What are the elements of this curriculum? Think in terms of courses or modules. Consider traditional and emerging concepts and skills.
- 25. Prototype Organize this into a curriculum. How is this different than curriculum that you are familiar with? What needs to change, what needs to go? What would prevent this from happening? What are risks if it doesn't?
- 26. Skype Aron Pilhofer - James B. Steele Chair in Journalism Innovation at Temple University; Executive Editor, Digital, and interim Chief Digital Officer at the Guardian in London; Associate Managing Editor for Digital Strategy and editor of Interactive News at The New York Times Trei Brundrett- Chief Operating Officer, Vox Media; formerly Chief Product Officer and VP, Technology and Product Becca Aaronson – Director of Product, Chalkbeat; product manager and senior deceloper, Texas Tribune
Editor's Notes
- Will be covering a lot. Can't cover everything, but will attempt to provide resources and food for thought to follow on later. Some general rules/info How workshop will work Try to remove distractions as much as possible. Glad to get you away from outine bathrooms snacks – water, juices, teas in milab. Soft drinks, if you really want, there is a vending machine. Coffee campus – will walk to San Marcos Square for dinner on Sunday
- Will be able to work on this on some evenings and on Monday. Will present on Monday afternoon.
- Product - background in marketing; then moved to tech industry Occurred to me that is what we have been doing More complexity in products, range of products – Complexity of digital products, mobile, data, data visualization, now moving into bots. VR, social engagement AI Need for ethics and journaistic sensibilities Role of communicators, ethics, sensibility Agile? Effects now showing up as we look at Facebook and other problems
- deadlines, journalistic ethics, sensibilities, trust, authenticity These came from Product Manager interviews for research as well as Product MOOC
- Visual Projects Editor – Marshal Project
- Visual Projects Editor – Marshal Project
- Jobs in Digital Marketing, web development, social media in a range of industries
- Took an afternoon to develop. Took 2 years to get approved.
- Everyone on team use same color for each question; change colors within questions Five groups of four After ideation, read and put on board, start to organize in groupings of same
- Take this back to your colleagues and students and test the concepts with them