Call: MOBILITY FOR GROWTH 2014-2015
Topic: Tackling urban road congestion (MG.5.3-2014)
Challenge: Urban road congestion is a major problem in urban
areas, with detrimental financial and environmental effects. We
need to understand what drives the choice of transport mode and
try to increase the share of Public Transport by bringing in new
ways of thinking and exploring innovative business models and
Scope: Explore how a favourable environment can be created for a
significant growth in public transport at limited extra costs
Type: Research and Innovation action
The H2020 CallThe H2020 Call
2General information----Rationale-----Work flow----Consortium----Find out more
Objective: Explore, analyse and fuel the re-engineering of urban
public transport “environment” towards a more user-centered
and marketing approach
CIPTEC RationaleCIPTEC Rationale
Increase share of
- by increasing the
degree of satisfaction
of existing PT
- by attracting new
passengers to PT
By which means?
- designating innovations
that could have a positive
impact on PT share
(supply and demand side)
- providing a framework
for leveraging those
CIPTEC WorkflowCIPTEC Workflow
Study of the current supply and demand sidesupply and demand side for services and products
in the Public Transport sector
Identification of promising existing innovationspromising existing innovations in PT and adjacent
Development of new innovative conceptsinnovative concepts in the public transport
sector by means of collective intelligencecollective intelligence (crowdsourcing and co-
TestingTesting of the new ideas using advanced marketing research methods
Development of the “Toolbox for Public Transport Innovation”“Toolbox for Public Transport Innovation”
Leveraging of social entrepreneurship in order to validate the toolboxvalidate the toolbox
and improve policy recommendationsimprove policy recommendations
CIPTEC ConsortiumCIPTEC Consortium
Seven (7) European countries:
Germany, France, United
Kingdom, Italy, the Netherlands,
Twelve (12) partners grouped in
four (4) main categories in terms
of their type and mission:
• Universities (research groups)
• Research consultancies and
• Public Transport bodies
• Two European networks –
Throughout Europe CIPTEC partners have held workshops
with Stakeholders. Local Community Groups, Students,
Elderly, People with Disabilities, Operators, Transport
Purpose to identify barriers and issues that could make public
transport more attractive
Establish willingness for stakeholders to work together
Supply information to aid development of project toolboxes
Workshops with Stakeholders
Feedback highlights the need for integrated networks
supported by real time information and multi modal ticketing
Information should be provided at the bus stop and to mobile
Ticketing should also be available online and easy to
Price should be affordable for individuals and families
Need to promote and encourage greater understanding of
public transport availability
Vehicles should be environmentally friendly
Greater involvement by communities in the design of services
Globally we are seeing new business models developing in
the public transport sector.
Uber and other companies are now providing shared taxis
services and moving into taxis bus market.
Personal Data is available in most cities now to aid the
development of multi modal integrated services.
In theory it could be possible to allow individuals to choose
when, where they want to travel and how much they are
willing to pay. However, we need to ensure that these
services develop in a safe way that makes our cities more
Services like Demand Responsive Transport are now
becoming popular in some European Countries particularly in
Mobility as a service (MAAS)
USER GROUPS / ASSOCIATIONS
B2C Services B2B Services
• resource availability
• trip orders
• travel plans
(GSM / GPRS)
• booking &
• service information
for Collective Mobility Services
FAMS DRT operational frameworkFAMS DRT operational frameworkFAMS DRT operational frameworkFAMS DRT operational framework
FAMS ContextFAMS ContextFAMS ContextFAMS Context
for Mobility Services
- Policy Makers
- Shared Taxi
- Car Sharing
- Car Sharing
- Shopping centres
- Hotels, ...
- Hospitals, ...
- Charities, ...
- Voluntary Assoc., ...
- Communities, ...
- Disabled, Elderly
- Students, workers, ...
- Tourists, ...
- Health services, ...
- Social services, ...
• citizens, travellers, …
• D&E, associations, …
• “Activity Centres”
• PT companies
• STS providers, …
• others (eg car pooling, …)
• Agency operators
• DRT vehicle drivers
∗ Efficiently designed Bus services are critical to the future
success of public transport. BRT can be the flagship for
public transport in our cities.
∗ BRT Infrastructure costs can be a fraction for those for a
tram based system. However, unlike trams buses are not
controlled by track and performance is more difficult to
manage. It is important that all vehicles being used on BRT
lines adopt the same standards and principles to ensure
∗ BRT lines can evolve into tram systems once critical mass is
Bus Rapid Transit (BRT)
Design of all aspects at planning stage is critical to success.
This helps to solve problems that exist with existing network.
Faster, more reliable BRT services meet the needs of local
people and businesses.
Infrastructure - Road Layout, Technology, Ticketing, Real
Time Information, Bus Priority at traffic lights.
Vehicle design – Safe, comfortable with efficient passenger
flow on/off vehicle.
Off bus and smart ticketing.
Compliments other services Bus, Train and Tram
Cycling is becoming more popular across Europe. Electric
bikes now offer a clean alternative to scooters.
Also, many benefits for individuals. Exercise can help to
reduce health issues. Reduces congestion, cleaner air
Relatively cheap and quick to implement
Provides good first last mile connections to public transport
Training can be provided by local people in the community
Provides jobs. Growth in cycling servicing centres in
There is no single “magic” solution
Need for Transport Authorities, Operators to work with
communities to design solutions that meet local needs
Recognise the health needs. Air quality, congestion, safety,
Recognise demographics. Increasing elderly population,
needs of people with disabilities
Topography. Cycling is a cheap alternative to the car but not
much use if you live in a hilly city. Electric bikes now offer a
Involve communities in the design of services and products
Visit other cities to see how they have achieved success
Each City is different
Identify availability of resources
Joint working between agencies. Health, Social Services,
Multi Modal Ticketing
Multi Modal Information
Maximise the use of existing resources
Remember mobility is about people not just technology
Working together brings best results
Important to plan and design services that met local needs
Together we can make our cities become safe, clean places to
live, work and visit
Contact person: Brian Masson
CIPTEC project has received funding by the Horizon 2020 research and
innovation programme of the European Union (No 636412).