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Similaire à CIPTEC project presentation at EU Mobility event 2016(20)


CIPTEC project presentation at EU Mobility event 2016

  1. CIPTEC project overview Brian Masson Ortelio UK Collective Innovation for Public Transport in European Cities
  2. Call: MOBILITY FOR GROWTH 2014-2015 Topic: Tackling urban road congestion (MG.5.3-2014) Challenge: Urban road congestion is a major problem in urban areas, with detrimental financial and environmental effects. We need to understand what drives the choice of transport mode and try to increase the share of Public Transport by bringing in new ways of thinking and exploring innovative business models and service concepts. Scope: Explore how a favourable environment can be created for a significant growth in public transport at limited extra costs Type: Research and Innovation action The H2020 CallThe H2020 Call 2General information----Rationale-----Work flow----Consortium----Find out more
  3. Objective: Explore, analyse and fuel the re-engineering of urban public transport “environment” towards a more user-centered and marketing approach CIPTEC RationaleCIPTEC Rationale Aim: Increase share of Public Transport How? - by increasing the degree of satisfaction of existing PT passengers - by attracting new passengers to PT By which means? - designating innovations that could have a positive impact on PT share (supply and demand side) - providing a framework for leveraging those innovations 3
  4. CIPTEC WorkflowCIPTEC Workflow Study of the current supply and demand sidesupply and demand side for services and products in the Public Transport sector Identification of promising existing innovationspromising existing innovations in PT and adjacent fields Development of new innovative conceptsinnovative concepts in the public transport sector by means of collective intelligencecollective intelligence (crowdsourcing and co- creation workshops) TestingTesting of the new ideas using advanced marketing research methods Development of the “Toolbox for Public Transport Innovation”“Toolbox for Public Transport Innovation” Leveraging of social entrepreneurship in order to validate the toolboxvalidate the toolbox and improve policy recommendationsimprove policy recommendations Phase 1 The current innovation Phase 2 The future innovation Phase 3 Building on results 4
  5. CIPTEC ConsortiumCIPTEC Consortium 5  Seven (7) European countries: Germany, France, United Kingdom, Italy, the Netherlands, Belgium, Greece  Twelve (12) partners grouped in four (4) main categories in terms of their type and mission: • Universities (research groups) • Research consultancies and agencies • Public Transport bodies • Two European networks – “umbrella” organisations: European Metropolitan Transport Authorities, European Passengers Federation
  6. Ciptec Video 6
  7. Ciptec Video 2 7
  8.  Throughout Europe CIPTEC partners have held workshops with Stakeholders. Local Community Groups, Students, Elderly, People with Disabilities, Operators, Transport Authorities  Purpose to identify barriers and issues that could make public transport more attractive  Establish willingness for stakeholders to work together  Supply information to aid development of project toolboxes Workshops with Stakeholders 8
  9. Workshops 9
  10.  Feedback highlights the need for integrated networks supported by real time information and multi modal ticketing  Information should be provided at the bus stop and to mobile devices  Ticketing should also be available online and easy to download  Price should be affordable for individuals and families  Need to promote and encourage greater understanding of public transport availability  Vehicles should be environmentally friendly  Greater involvement by communities in the design of services Findings 10
  11.  Globally we are seeing new business models developing in the public transport sector.  Uber and other companies are now providing shared taxis services and moving into taxis bus market.  Personal Data is available in most cities now to aid the development of multi modal integrated services.  In theory it could be possible to allow individuals to choose when, where they want to travel and how much they are willing to pay. However, we need to ensure that these services develop in a safe way that makes our cities more attractive.  Services like Demand Responsive Transport are now becoming popular in some European Countries particularly in Rural areas Mobility as a service (MAAS) 11
  12. VEHICLE PROVIDERS, TRANSPORT OPERATORS Web infrastructure USER GROUPS / ASSOCIATIONS DROP-OFF POINT SERVICE NETWORK B2C Services B2B Services Virtual Enterprise • resource availability • trip orders • travel plans • payments • ... REAL-TIME DATA EXCHANGE (GSM / GPRS) • booking & reservations • service information • ... DRT Planning & Operation Services Flexible Agency for Collective Mobility Services PICK-UP POINT FAMS DRT operational frameworkFAMS DRT operational frameworkFAMS DRT operational frameworkFAMS DRT operational framework
  13. FAMS ContextFAMS ContextFAMS ContextFAMS Context Flexble Agency for Mobility Services (FAMS) Mobility Authorities FAMS Operators Generic DRT Service Providers Social DRT Service Providers Other Flexible Transp.Service Providers Generic DRT Service Users Special DRT Service Users Administration / Public Organisations Associations / User Groups Activity Centres Agency Operators TransportEnd-Users TransportServiceProviders - Policy Makers - Actuators - Controllers - Shared Taxi - Car Sharing - Car Sharing M obilityA uthorities - Shopping centres - Hotels, ... - Hospitals, ... - Charities, ... - Voluntary Assoc., ... - Communities, ... - Disabled, Elderly - Students, workers, ... - Tourists, ... - Health services, ... - Social services, ... - ... Users categories  Transport end-users • citizens, travellers, … • D&E, associations, … • “Activity Centres”  Transport providers • PT companies • STS providers, … • others (eg car pooling, …)  Operators • Agency operators • DRT vehicle drivers  Mobility Authorities
  14. Contact Smart Card Contactless Card Smart Ticketing 14
  15. ∗ Efficiently designed Bus services are critical to the future success of public transport. BRT can be the flagship for public transport in our cities. ∗ BRT Infrastructure costs can be a fraction for those for a tram based system. However, unlike trams buses are not controlled by track and performance is more difficult to manage. It is important that all vehicles being used on BRT lines adopt the same standards and principles to ensure peak performance. ∗ BRT lines can evolve into tram systems once critical mass is achieved Bus Rapid Transit (BRT) 15
  16.  Design of all aspects at planning stage is critical to success. This helps to solve problems that exist with existing network. Faster, more reliable BRT services meet the needs of local people and businesses.  Infrastructure - Road Layout, Technology, Ticketing, Real Time Information, Bus Priority at traffic lights.  Vehicle design – Safe, comfortable with efficient passenger flow on/off vehicle.  Off bus and smart ticketing.  Compliments other services Bus, Train and Tram BRT Components 16
  17. Van Hool Full Electric Trolley Cagliari 17
  18. Van Hool Hybrid Malmo 18
  19.  Cycling is becoming more popular across Europe. Electric bikes now offer a clean alternative to scooters.  Also, many benefits for individuals. Exercise can help to reduce health issues. Reduces congestion, cleaner air  Relatively cheap and quick to implement  Provides good first last mile connections to public transport services  Training can be provided by local people in the community  Provides jobs. Growth in cycling servicing centres in Scandinavia Cycling 19
  20. Cycling Infrastructure in Malmo Sweden 20
  21. Bike storage at Rail Station Malmo 21
  22. Changing Rooms at Station Malmo 22
  23. Bike and Ride Malmo 23
  24. Electric Bike 24
  25.  There is no single “magic” solution  Need for Transport Authorities, Operators to work with communities to design solutions that meet local needs  Recognise the health needs. Air quality, congestion, safety, obesity  Recognise demographics. Increasing elderly population, needs of people with disabilities  Topography. Cycling is a cheap alternative to the car but not much use if you live in a hilly city. Electric bikes now offer a solution.  Involve communities in the design of services and products  Visit other cities to see how they have achieved success Each City is different 25
  26.  Identify demands  Identify availability of resources  Joint working between agencies. Health, Social Services, Education  Multi Modal Ticketing  Multi Modal Information Maximise the use of existing resources 26
  27. Balancing the needs of users and operators
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  29.  Remember mobility is about people not just technology  Working together brings best results  Important to plan and design services that met local needs  Together we can make our cities become safe, clean places to live, work and visit Conclusion 29
  30. Contact person: Brian Masson Ortelio UK email: Twitter: @ciptec Facebook: ContactContact 30 CIPTEC project has received funding by the Horizon 2020 research and innovation programme of the European Union (No 636412).