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CIPTEC project overview
Brian Masson
Ortelio UK
Brian.masson@ortelio.co.uk
Collective Innovation for Public Transport in European Cities

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Call: MOBILITY FOR GROWTH 2014-2015
Topic: Tackling urban road congestion (MG.5.3-2014)
Challenge: Urban road congestion is a major problem in urban
areas, with detrimental financial and environmental effects. We
need to understand what drives the choice of transport mode and
try to increase the share of Public Transport by bringing in new
ways of thinking and exploring innovative business models and
service concepts.
Scope: Explore how a favourable environment can be created for a
significant growth in public transport at limited extra costs
Type: Research and Innovation action
The H2020 CallThe H2020 Call
2General information----Rationale-----Work flow----Consortium----Find out more

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Objective: Explore, analyse and fuel the re-engineering of urban
public transport “environment” towards a more user-centered
and marketing approach
CIPTEC RationaleCIPTEC Rationale
Aim:
Increase share of
Public Transport
How?
- by increasing the
degree of satisfaction
of existing PT
passengers
- by attracting new
passengers to PT
By which means?
- designating innovations
that could have a positive
impact on PT share
(supply and demand side)
- providing a framework
for leveraging those
innovations
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CIPTEC WorkflowCIPTEC Workflow
Study of the current supply and demand sidesupply and demand side for services and products
in the Public Transport sector
Identification of promising existing innovationspromising existing innovations in PT and adjacent
fields
Development of new innovative conceptsinnovative concepts in the public transport
sector by means of collective intelligencecollective intelligence (crowdsourcing and co-
creation workshops)
TestingTesting of the new ideas using advanced marketing research methods
Development of the “Toolbox for Public Transport Innovation”“Toolbox for Public Transport Innovation”
Leveraging of social entrepreneurship in order to validate the toolboxvalidate the toolbox
and improve policy recommendationsimprove policy recommendations
Phase 1
The current
innovation
Phase 2
The future
innovation
Phase 3
Building on
results
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CIPTEC ConsortiumCIPTEC Consortium
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 Seven (7) European countries:
Germany, France, United
Kingdom, Italy, the Netherlands,
Belgium, Greece
 Twelve (12) partners grouped in
four (4) main categories in terms
of their type and mission:
• Universities (research groups)
• Research consultancies and
agencies
• Public Transport bodies
• Two European networks –
“umbrella” organisations:
European Metropolitan
Transport Authorities,
European Passengers
Federation

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Ciptec Video
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https://youtu.be/RRo8A1YgYAE

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Ciptec Video 2
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https://youtu.be/JxcZqg9Mk-0

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 Throughout Europe CIPTEC partners have held workshops
with Stakeholders. Local Community Groups, Students,
Elderly, People with Disabilities, Operators, Transport
Authorities
 Purpose to identify barriers and issues that could make public
transport more attractive
 Establish willingness for stakeholders to work together
 Supply information to aid development of project toolboxes
Workshops with Stakeholders
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Workshops
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 Feedback highlights the need for integrated networks
supported by real time information and multi modal ticketing
 Information should be provided at the bus stop and to mobile
devices
 Ticketing should also be available online and easy to
download
 Price should be affordable for individuals and families
 Need to promote and encourage greater understanding of
public transport availability
 Vehicles should be environmentally friendly
 Greater involvement by communities in the design of services
Findings
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 Globally we are seeing new business models developing in
the public transport sector.
 Uber and other companies are now providing shared taxis
services and moving into taxis bus market.
 Personal Data is available in most cities now to aid the
development of multi modal integrated services.
 In theory it could be possible to allow individuals to choose
when, where they want to travel and how much they are
willing to pay. However, we need to ensure that these
services develop in a safe way that makes our cities more
attractive.
 Services like Demand Responsive Transport are now
becoming popular in some European Countries particularly in
Rural areas
Mobility as a service (MAAS)
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VEHICLE PROVIDERS,
TRANSPORT OPERATORS
Web infrastructure
USER GROUPS / ASSOCIATIONS
DROP-OFF
POINT
SERVICE NETWORK
B2C Services B2B Services
Virtual Enterprise
• resource availability
• trip orders
• travel plans
• payments
• ...
REAL-TIME
DATA EXCHANGE
(GSM / GPRS)
• booking &
reservations
• service information
• ...
DRT Planning
& Operation
Services
Flexible Agency
for Collective Mobility Services
PICK-UP
POINT
FAMS DRT operational frameworkFAMS DRT operational frameworkFAMS DRT operational frameworkFAMS DRT operational framework

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FAMS ContextFAMS ContextFAMS ContextFAMS Context
Flexble Agency
for Mobility Services
(FAMS)
Mobility
Authorities
FAMS
Operators
Generic DRT
Service
Providers
Social DRT
Service
Providers
Other Flexible
Transp.Service
Providers
Generic DRT
Service Users
Special DRT
Service Users
Administration /
Public
Organisations
Associations /
User Groups
Activity Centres
Agency Operators
TransportEnd-Users
TransportServiceProviders
- Policy Makers
- Actuators
- Controllers
- Shared Taxi
- Car Sharing
- Car Sharing
M
obilityA
uthorities
- Shopping centres
- Hotels, ...
- Hospitals, ...
- Charities, ...
- Voluntary Assoc., ...
- Communities, ...
- Disabled, Elderly
- Students, workers, ...
- Tourists, ...
- Health services, ...
- Social services, ...
- ...
Users categories
 Transport end-users
• citizens, travellers, …
• D&E, associations, …
• “Activity Centres”
 Transport providers
• PT companies
• STS providers, …
• others (eg car pooling, …)
 Operators
• Agency operators
• DRT vehicle drivers
 Mobility Authorities

Contact Smart Card
Contactless Card
Smart Ticketing
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∗ Efficiently designed Bus services are critical to the future
success of public transport. BRT can be the flagship for
public transport in our cities.
∗ BRT Infrastructure costs can be a fraction for those for a
tram based system. However, unlike trams buses are not
controlled by track and performance is more difficult to
manage. It is important that all vehicles being used on BRT
lines adopt the same standards and principles to ensure
peak performance.
∗ BRT lines can evolve into tram systems once critical mass is
achieved
Bus Rapid Transit (BRT)
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 Design of all aspects at planning stage is critical to success.
This helps to solve problems that exist with existing network.
Faster, more reliable BRT services meet the needs of local
people and businesses.
 Infrastructure - Road Layout, Technology, Ticketing, Real
Time Information, Bus Priority at traffic lights.
 Vehicle design – Safe, comfortable with efficient passenger
flow on/off vehicle.
 Off bus and smart ticketing.
 Compliments other services Bus, Train and Tram
BRT Components
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Van Hool Full Electric Trolley Cagliari
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Van Hool Hybrid Malmo
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 Cycling is becoming more popular across Europe. Electric
bikes now offer a clean alternative to scooters.
 Also, many benefits for individuals. Exercise can help to
reduce health issues. Reduces congestion, cleaner air
 Relatively cheap and quick to implement
 Provides good first last mile connections to public transport
services
 Training can be provided by local people in the community
 Provides jobs. Growth in cycling servicing centres in
Scandinavia
Cycling
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Cycling Infrastructure in Malmo Sweden
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Bike storage at Rail Station Malmo
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Changing Rooms at Station Malmo
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Bike and Ride Malmo
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Electric Bike
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 There is no single “magic” solution
 Need for Transport Authorities, Operators to work with
communities to design solutions that meet local needs
 Recognise the health needs. Air quality, congestion, safety,
obesity
 Recognise demographics. Increasing elderly population,
needs of people with disabilities
 Topography. Cycling is a cheap alternative to the car but not
much use if you live in a hilly city. Electric bikes now offer a
solution.
 Involve communities in the design of services and products
 Visit other cities to see how they have achieved success
Each City is different
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 Identify demands
 Identify availability of resources
 Joint working between agencies. Health, Social Services,
Education
 Multi Modal Ticketing
 Multi Modal Information
Maximise the use of existing resources
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Balancing the needs of users and operators

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 Remember mobility is about people not just technology
 Working together brings best results
 Important to plan and design services that met local needs
 Together we can make our cities become safe, clean places to
live, work and visit
Conclusion
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Contact person: Brian Masson
Ortelio UK
email: brian.masson@ortelio.co.uk
Twitter: @ciptec
Facebook: www.facebook.com/ciptec
ContactContact
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CIPTEC project has received funding by the Horizon 2020 research and
innovation programme of the European Union (No 636412).