Where to Start: Build Your Online Presence from the Ground Up Presentation at PodCamp Cincinnati on Saturday, Oct. 22, 2011 at Northern Kentucky University. For individuals, your business or your community groups, here are some of the first, basic steps to take to introduce yourself to the online world. By Chris Celek, owner of Celek Media Consulting. Connect Your Business with Customers Online.

1. Where to Start
Build Your Online Presence
from the Ground Up
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2. Where to Start
Build Your Online Presence from the Ground Up
Presenter: Chris Celek
http://podcampcincinnati.com/s25
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3. So much
to know
• Pick 1-2 tools
• Watch, listen to other
users first
• Create wide footprint
• Commit time to get
really good
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4. Why should we spend
any time on this?
73 percent of U.S. residents use social media
at least once per week.
Nielsen Online
April 2010
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5. Why should we spend
any time on this?
• Facebook rivals reach of traditional media
• 47% visits Facebook daily; 55% watch TV; 37% listen
to radio; 22% read newspapers
Nielsen Online
April 2010
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6. Why should we spend
any time on this?
More than half of all C-Level executives under 40
use Twitter daily or several times a week.
New Forbes/Google report
June 22, 2009
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7. Why should we spend
any time on this?
67% of U.S. companies adopted social media
in the past 18 months.
Bloomberg-Business Week
Nov. 30, 2010
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8. A web site is not enough
• Broadcasts
your info one
way.
• Depends on
customer to
decide to
come to you.
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9. So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
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10. Before you go social
• Build your online
foundation
• Help others find
you in search
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11. Prepare to be seen, heard
• About profiles -
Accounts Help
http://bit.ly/q7OPA4
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12. Place setting on Google
• Bio for your
business
• Owner
verified
• Customer
Reviews
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13. Place setting on Google
• Getting started -
Google Places
for business Help
http://bit.ly/
rbGEXrs
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14. Place setting on Facebook
• Remember
search
• Shows Nearby
Businesses
• Customers can
check in
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15. Place setting on Facebook
• You don’t have
to create a
business page
• If you do,
customers might
not see it first
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16. Place setting on Facebook
• Welcome to
Google Places
for Business
http://bit.ly/
npccUc
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17. Remember Bing & Yahoo!
Bing Business Portal
• http://www.bing.com/businessportal
Yahoo Local Listings
• http://listings.local.yahoo.com
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18. It’s About.Me
• Free landing
page
• Introduce
yourself
• Links to your
main profiles
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19. It’s all About.Me
• Easy design
tools
• Use your brand,
personal or
business
• Use as your
contact list
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20. About.Me to drive contacts
• Connect with
new people
• Measure
performance
• Search value
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21. Do more than view hamster dances
• Show & tell
your story
• Demo your
products,
services
• What happy
customers say
about you
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22. Link to your YouTube videos
• Put video to
work to help you
in search
• Optimize
Content
http://bit.ly/
plYJPn
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23. Make your content shareable
• Let followers
share your info with
their networks
• Install share tools
on blogs, websites
• ShareThis.com
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24. Make your content shareable
• Add ShareThis to
your browser
• Share page as you
view it.
• Networks or
services you choose
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25. Sharing leads to new contacts
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26. Someone will read your content
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27. Share what you’re doing
• Schedule
your events.
• Invite
customers,
contacts.
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28. Promote your events
• Invite Facebook
friends
• How to go
details
• Link to
registration,
calendar
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29. Monitor while you do your job
• HyperAlerts.no
• For Facebook
business pages
• Watch, respond
quickly
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30. Responding is your job
• Watch,
respond quickly
• For Facebook
business pages
• HyperAlerts.no
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31. Alerts so you don’t have to watch
• Google.com/Alerts
• Monitor your name, your
business name, your industry,
your competitors 31

32. Monitor early and often
• Email
delivery
• Set topics,
how much to
show you,
and how
frequently
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33. Alerts into your inbox or phone
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34. Alerts for Twitter mentions
• Stay on
top of what
others say
about you
• Respond
quickly
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35. Alerts for Twitter mentions
• Send
alerts to
email,
phone
• https://
twitter.com/
settings/
notifications
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36. Share news, info with Paper.li
• “Newspaper”
created from
Twitter users you
follow
• Familar format
easy to use
• Topics you
choose
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37. Twitter for cross-promotion
• Chamber
links to
business.
• Business links
to coupon.
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38. Twitter to drive sales
• Coffee shop
tweets about
coupon offer.
• Links to
coupon on
TwitPic.
personal
interests.
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39. Twitter for coupons
• Promote
your
products.
• Pick your
audience.
• Measure
success.
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40. Where to Start
Build Your Online Presence from the Ground Up
Presenter: Chris Celek
http://podcampcincinnati.com/s25
#PodCincy • Oct. 22, 2011
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