On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program. I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success. We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.

1. Social Media for the
Smart Job Seeker
Chris Everett
Principal
Captivate Search Marketing

2. 39%Of companies surveyed in 2013
said they research social media
profiles of potential candidates
before making a hiring decision.
Source: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?
sd=6%2F26%2F2013&id=pr766&ed=12%2F31%2F2013

3. 7.9%The unemployment rate for all
recent college graduates with
a Bachelors degree according
to a 2013 Georgetown
University study.
Source: http://cew.georgetown.edu/unemployment2013/
Up from 5.1% in 2010

4. 1 in 10Young Candidates have
been REJECTED
because of something
on their social media
profiles.
Source: http://jobs.aol.com/articles/2013/06/04/applicants-rejected-social-
media-on-device-research/

5. Will Your Social Media Presence
Kill Your Ability to Find a Job?
=

6. Presentation Overview
 Cleaning Up Your Social Media Presence So
You’re Putting Your Best Foot Forward
 Getting the Most Out of LinkedIn

7. Cleaning Up Your
Social Media Presence

8. What are recruiters looking at on
your social media pages?
Source: http://theundercoverrecruiter.com/infographic-how-social-media-can-help-you-find-graduate-jobs/

9. Social Media Profile Basics

10. Choose Your Profile Picture
Wisely

11. Use Provacative Profile Pictures

12. Watch Your Spelling
and Grammar

13. Don’t Post Inflammatory Content
 Radical/Over-the-Top Religious Talk
 Racist or Sexist Comments
 Use Excessive Profanity
 Get Overly Political
 Be Sexually Explicit

14. Blog & Engage in Intelligent
Conversation

15. Don’t Badmouth Former
Employers/Bosses

16. Now that You Know
the Do’s & Don’ts…
Now What?

17. Do a Google Search for Yourself
Use personal identifiers along with your name such as:
 The City You Live In
 The College You Attended
 Your Phone Number

18. What Comes Up?

19. Do a Deep Web Search

20. Conduct an Audit of Each
Social Media Page

21. Delete Immature Party Photos
You’ve Uploaded

22. Un-tag Incriminating Photos Others
Have Uploaded of You

23. Lock Down Your Privacy Settings
Make Sure You’re Not Sharing Publically

24. Lock Down Your Privacy Settings
Limit Who Can Search For You

25. Lock Down Your Privacy Settings
Limit Who Can Connect With You

26. Lock Down Your Privacy Settings
Protect Your Tweets

27. Leave Questionable Groups
Because Membership in
“The Tuesday Afternoon Drinking Club”
Isn't What Employers Like to See

28. Leave Questionable Groups
Because Membership in
“The Tuesday Afternoon Drinking Club”
Isn't What Employers Like to See

29. Didn’t Have To Do Any Of This?
Then You’re Already Socializing Responsibly!

30. Getting the Most Out of LinkedIn
240 Million Professionals Networking Online

31. Why is LinkedIn Important
for Job Seekers?
240 Million Professionals Networking Online

32. 94%Of recruiters surveyed in 2013 use
LinkedIn as their primary social
media platform for networking.
Source: http://www.forbes.com/sites/susanadams/2013/08/12/linkedin-still-rules-as-the-top-job-
search-technology-tool-survey-says/

33. LinkedIn Job Seeker Tips
240 Million Professionals Networking Online

34. Profile Completeness is Key

35. Provide a complete
and ACCURATE Biography
 Don’t Embellish Your Job Responsibilities
 Don’t Make Your Job Title More Glamorous

37. Add Projects You’ve Worked On

38. Interactive Content Rocks.

39. Join Networking Groups
 Groups Related to Your Chosen Field
 Groups You’ve Volunteered With
 Alumni Groups

40. Participate in the Conversation
 Don’t be a Fly on the Wall
 Chime in on Discussions
 Connect with Others in Your Group

41. Follow Companies You’d Like
to Work For / With
 Stay Informed on the Latest
 Keep Abreast of New Job Openings

42. Network With Recruiters
You’re looking for a Job, They’re Looking for Talent

43. Add Relevant Skills
People You’ve Worked With Will Endorse You!

44. Get Recommended!
Testimonials Build Credibility!

45. Become a Jobs Section Expert
 Choose Keywords to
Search for Relevant
Jobs
 Brush up that
Resume & Cover Letter
before you apply

46. Use the Advanced
Search Feature
Narrow Down Your
Job Search by:
 Location
 Company
 Job Title
 Zip Code

47. Consider a Premium Account

48. Consider a Premium Account

49. Making Your Profile
Google Friendly

50. Utilize Keywords
Throughout

51. Pick a Keyword Friendly
URL

52. Utilize Your Keyword
in Your Name

53. Take Your Profile
Public

55. Linking to Your Public
Profile Promotes
Higher Rankings
 Blogs You Write
 Other Websites
 Social Media Profiles

56. The Result of My SEO
Strategies

57. Questions?

58. Connect With Me
Twitter: @cjeinATL / @CaptivateSearch
Facebook.com/CaptivateSearch
Linkedin.com/in/atlantaseoconsultant

59. Photo Credits
 http://www.wpthesisskins.com/thesis-2-0-bonus-offers-and-discount/
 http://mcompany.co/2011/01/fierce-conversations/
 http://www.sodahead.com/united-states/lame-stream-media-ignorant-americans-cause-of-obama-problems/blog-267063/?
link=ibaf&q=&esrc=s
 http://www.macrobusiness.com.au/2013/01/the-treasury-no-brainer-trade-wont-work/
 http://www.dartmouth.edu/~rmi/staff/
 http://vocio.com/telecom-audit-0/tabid/87909/Default.aspx
 http://www.productionheads.com/2011/02/1676/
 http://www.postplanner.com/dos-and-donts-of-facebook-pages/
 http://www.thinkpro.net/webDesign-print-screenprint/graphic-design/graphic-design-news/now-hiring-graphic-designers-for-print-
design-web-design-large-format-and-apparel/attachment/hire-me-istockphoto
 http://shemeansbusiness.wordpress.com/2012/09/18/solving-the-social-media-roi-puzzle/
 http://www.examiner.com/article/social-media-blamed-for-poor-grammar
 http://www.enterprisecioforum.com/en/blogs/jdobbs/value-bad-bosses
 http://forum.sonshi.com/showthread.php?t=4130