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Break out session - Communication and Engagement of Stakeholders

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Break out session - Communication and Engagement of Stakeholders

  1. 1. Communicating and Engaging Stakeholders for Sustainability Latha Sankarnarayan Pearl Tiwari Madhura Kapdi Sumant Sood Mohan Kumar Stockholm 9 th December,2010
  2. 2. Our Companies <ul><li>Titan Industries Limited </li></ul><ul><li>Gujarat Ambuja </li></ul><ul><li>Child Rights and You </li></ul><ul><li>Nagarjuna Oil </li></ul><ul><li>Green Evangelist </li></ul><ul><li>Manufacturing and retailing of watches and Jewellery, Retailing of Eyewear and Precision Engineering </li></ul><ul><li>Manufacture of Cement & Building Products </li></ul><ul><li>NGO advocating and enabling Child Rights in India </li></ul><ul><li>Refining and retailing of Petroleum products </li></ul><ul><li>Consultant for building sustainable culture </li></ul>
  3. 3. OVERVIEW <ul><li>Introduction </li></ul><ul><li>Why and Who are the Stakeholders? </li></ul><ul><li>Stakeholders Expectations </li></ul><ul><li>Challenges to Communication and Engagement </li></ul><ul><li>Strategies for Communicating & Engaging </li></ul><ul><li>Case Study from Titan </li></ul><ul><li>Wrap up </li></ul><ul><li>Questions / Comments </li></ul>
  4. 4. Purpose <ul><li>To present our endeavour to create a robust culture in Indian Companies to reach high standards of Sustainability </li></ul><ul><li>To provide insights on Engaging Stakeholders for creating a Sustainability Culture </li></ul>
  5. 5. Technology & Processes Corporate Strategy & Road map Sustainability Plans Sustainability PEOPLE STAKEHOLDERS How to achieve Sustainability ?
  6. 6. Who are the Stakeholders?
  7. 7. Our Projects To create an “A” level sustainability report using GRI Indicators – Sumant Sood, Titan Industries Limited Communicating CSR to Stakeholders, Pearl Tiwari, Ambuja Cements Ltd Tools to enable Child labour free Supplier Chain – Madhura Kapdi, Child Rights and You To Build Nagarjuna culture that enables excellence and Sustainability-Mohan Kumar ,Nagarjuna Oil Corpn Ltd Limited To create a package for Clients to develop a Sustainability culture- Latha Sankarnarayan,Green Evangelist
  8. 8. Sustainability Customers Employees Vendor / Suppliers Community Investors Top Management
  9. 9. Stakeholders Expectations from Sustainability Initiatives <ul><li>TOP MANAGEMENT </li></ul><ul><ul><li>Smooth running of the Business operations </li></ul></ul><ul><ul><li>Optimal use of Technology/processes for delivering </li></ul></ul><ul><ul><li>Should contribute to Bottom line..directly or indirectly </li></ul></ul><ul><ul><li>Human rights are important as far as equality & diversity but no interference in operations from Trade Union </li></ul></ul><ul><ul><li>Initiatives in line with Business plan and long term orientation </li></ul></ul><ul><ul><li>Good relationship with Communities in which the Business operates </li></ul></ul>
  10. 10. Stakeholders Expectations from Sustainability Initiatives <ul><li>COMMUNITY </li></ul><ul><ul><li>Share of earnings of the Company .. </li></ul></ul><ul><ul><li>Welfare facilities-water, roads etc </li></ul></ul><ul><ul><li>Schools for children </li></ul></ul><ul><ul><li>Vocational training for employability </li></ul></ul><ul><ul><li>Transparency in communication </li></ul></ul><ul><ul><li>Contracts </li></ul></ul><ul><ul><li>Employment </li></ul></ul>
  11. 11. Stakeholders Expectations from Sustainability Initiatives <ul><li>EMPLOYEES </li></ul><ul><ul><li>Transparent communication on what is happening in the Company and how it impacts them </li></ul></ul><ul><ul><li>Fair play and equal opportunity </li></ul></ul><ul><ul><li>Harassment free and safe working environment </li></ul></ul><ul><ul><li>Recognition for good work done </li></ul></ul><ul><ul><li>Better understanding of Sustainability and CSR..”Don’t know what it is” </li></ul></ul><ul><ul><li>Opportunity to work in Task forces… </li></ul></ul><ul><ul><li>Quick resolution of Grievances </li></ul></ul><ul><ul><li>Work life balance </li></ul></ul>
  12. 12. Stakeholders Expectations from Sustainability Initiatives <ul><li>CUSTOMERS </li></ul><ul><ul><li>Transparent communication on products and services </li></ul></ul><ul><ul><li>Value for money </li></ul></ul><ul><ul><li>High standards of Ethics </li></ul></ul><ul><ul><li>Overseas Customers- increasingly are demanding good adherence to basic CSR and Sustainability </li></ul></ul>
  13. 13. Stakeholders Expectations from Sustainability initiatives <ul><li>INVESTORS </li></ul><ul><ul><li>Good relationship with Communities in which the Business operates </li></ul></ul><ul><ul><li>Transparency in the Business affairs following ethical standards </li></ul></ul><ul><ul><li>Actions demonstrating initiatives on Sustainability and CSR. </li></ul></ul><ul><ul><li>Overseas Investors are increasingly require Sustainability Reporting. </li></ul></ul>
  14. 14. What is the Key Success factor for Sustainability? <ul><li>INCLUSIVEENESS,INFORMATION AND PARTICIPATION OF STAKEHOLDERS >> </li></ul><ul><li>GOOD COMMUNICATION & ENGAGEMENT OF STAKEHOLDERS </li></ul>
  15. 15. Challenges to Communication and Engagement for Sustainability <ul><li>Low literacy levels and social bias </li></ul><ul><li>Lack of awareness about Sustainability and relating it to Business </li></ul><ul><li>Poor and lack of credible communication with all stakeholders </li></ul><ul><li>Trade Unions not Business oriented </li></ul><ul><li>Vested local political parties </li></ul><ul><li>Lack of safety orientation as a culture </li></ul><ul><li>Lack of recognition for CSR work done </li></ul><ul><li>Sustainability reporting </li></ul>
  16. 16. Key Strategies for Communicating & Engaging for Sustainability <ul><li>Develop a robust Communication strategy for different Stakeholders </li></ul><ul><li>HR strategy to address the Human rights issue </li></ul><ul><li>Implement Culture building programs </li></ul><ul><li>Need based Community development plans </li></ul><ul><li>Integrating Sustainability initiatives with Business plans and training. </li></ul><ul><li>Regular Engagement & Communication effectiveness surveys </li></ul>
  17. 17. A case study from Titan
  18. 18. A CASE STUDY FROM TITAN <ul><li>Indian Jewellery market </li></ul><ul><ul><li>Estimated at 200 million dollars </li></ul></ul><ul><ul><li>3 hundred thousand retailers </li></ul></ul><ul><ul><li>1 million goldsmiths </li></ul></ul><ul><ul><li>Primitive unsafe and unhygienic working conditions </li></ul></ul><ul><ul><li>average work span is 25-30 years </li></ul></ul><ul><ul><li>Burnout by 40 years of age </li></ul></ul><ul><ul><li>Child labour </li></ul></ul><ul><ul><li>Unattractive industry to work in </li></ul></ul>
  20. 20. A CASE STUDY FROM TITAN <ul><li>Setting up of a model unit </li></ul><ul><ul><li>Communicating details to the suppliers </li></ul></ul><ul><ul><li>Resistance to change </li></ul></ul><ul><ul><li>Engagement with the supplier fraternity and Goldsmiths </li></ul></ul><ul><ul><li>Resistance to adapt to modern manufacturing techniques </li></ul></ul><ul><ul><li>Deputation of executives to work with goldsmiths </li></ul></ul><ul><ul><li>Benefits provided-insurance , 8 hour working </li></ul></ul>
  21. 21. A CASE STUDY FROM TITAN Productivity improved 100% Suppliers convinced
  22. 22. A CASE STUDY FROM TITAN <ul><li>Making it world class </li></ul><ul><ul><li>Gap perceived between current unit and our factory </li></ul></ul><ul><ul><li>Shared plans with Suppliers </li></ul></ul><ul><ul><li>Reluctance to invest </li></ul></ul><ul><ul><li>New units to increase capacity </li></ul></ul><ul><ul><li>Unit set up close to main factory </li></ul></ul><ul><ul><li>Unit inaugurated with all suppliers present </li></ul></ul>
  23. 23. A CASE STUDY FROM TITAN Productivity further improved by 50% Inventory reduced from 21 days to 3 days
  24. 24. A CASE STUDY FROM TITAN Soldering by torch Soldering by Blowpipe
  25. 25. A CASE STUDY FROM TITAN Induction Melting Primitive Melting
  26. 26. A CASE STUDY FROM TITAN <ul><li>WAY FORWARD>> </li></ul><ul><li>Our successful project Impacted 1500 Goldsmiths connected to Titan </li></ul><ul><li>We look at improving the life of 1 Million goldsmiths </li></ul>
  27. 27. Wrap up <ul><li>Stakeholders play a key role for successful implementation of Sustainability initiatives </li></ul><ul><li>Good communication is fundamental in engaging the various stakeholders for Sustainability initiatives </li></ul><ul><li>Engagement of Stakeholders will make them dynamic contributors to Sustainability </li></ul>
  28. 28. Tack!!!
  29. 29. Questions / Comments