Australia and North America\'s number 1 ranked professional cycling team.

1. Presents a Pro Cycling
Sponsorship opportunity to
Sponsor X

2. BPM pro cycling team

3. Summary
Value Delivered
• Target Audience Delivered
• Cycling has a powerful, influential
Demographic – Relevance across consumer
and corporate segments, evenly split across
gender, with a higher economic and
education skew;
• Cyclists are doers not just viewers, with
high participation rates globally;
• Geographic – an Event spread that covers
North America, Europe, Asia and
Australasia.
• Brand Values / Positioning Delivered
• Aspiration + Inspiration;
• Highly Social + Team mateship;
• Clean + Green;
• Health + Lifestyle;
• Genuine + authentic;
• Innovation + technology.
• Broadcast Media Value Delivered
• Long live race stages, delivers highly
visible broadcast exposure to global
audiences;
• One race stage (out of 21) from Tour de
France 2009, delivered audience of 44m.

4. Cycling - A Global Movement

5. Cycling
Is your US Audience
• More than 64 million Americans cycle, which
is more than skiing, golf and tennis combined;
• Cyclists are committed, and passionate doers
not just viewers, with 5.6 million riding more
than 110 days per year, in the USA;
• Cyclists are YOUR demographic:
• Evenly split by Gender;
• 70% college educated;
• Median age of 32 years;
• Median Household Income of $70K p.a.
• Cycling is highly social, cultural, aspirational
and has corporate appeal – described as the
“new golf”;
• Cycling has environmental benefits as a
quicker more efficient transport option
particularly in the big Cities;
• Cyclists are brand loyal opinion leaders in
their communities with 61% more likely to
serve on a community organisation compared
to the US population.
Source Active Marketing Group 2007

6. Cycling
A Business Platform that is...
• Highly visible (Tour de France is the
biggest annual event in the world);
• High participation, globally;
• Makes people healthier;
• Is aspirational and fashionable;
• Innovation is key to cycling culture;
• Is an environmentally responsible mode
of transport;
• Is highly social, appealing to corporate
and consumer audiences;
• Is egalitarian (anyone can do it,
anywhere, anytime);
• Mateship and team spirit are
fundamental to cycling success.

7. ProTour Cycling - Global Coverage

8. Highly Visible Properties
TOUR DE FRANCE
• The biggest annual Event in the World with
attendance over 3 weeks of approx 10 million;
• Over 7 million visitors to the TdF website;
• Stage 20 of the 2009 TdF ranked 12th highest
rated sporting Event for the year with 44
million viewers globally;
• Almost 2,500 hours of TV broadcast globally
(for one Event!);
• USA live broadcast for 2009 Tdf averaged
500,000 viewers a day – 11.5 million viewers
for Event;
• Across Europe
• Eurosport = 2.5million per live stage,
63.3m for the Event;
• Germany = 1.4m per live stage, 29.4m
for the Event;
• Spain = 2.4 million per live stage, 55m
for the Event;
• Italy = 1.6 million per live stage, 34m
for the Event.

9. Cycling means BUSINESS
Business and cycling require enormous
drive and perseverance. The New York
Times declared “Cycling is the New Golf”
and as cycling enthusiasts outnumber
golfers, tennis players and skiers
combined, many of the worlds most
successful business leaders are cyclists:
from RIM/Blackberry's Jim Balsillie to
Vodafone's Vittorio Coalo.
BPM Pro Cycling can help you reach
thousands of business leaders through
innovative marketing and hospitality.

10. Cycling is a GLOBAL
Platform
In Europe alone, 25 million people line
the streets each year as on site
spectators. That equals 280 sold-out
Wembley stadiums per year! No other
sport allows for a live connection with this
many enthusiasts.
Cycling fans are more likely to have
college educations and above average
incomes.

11. Cycling is HOSPITALITY
More than 75% of targeted clients accept
invitations to hospitality cycling events.
Responsible for this high acceptance rate
are the unique content and stunning
locations of such events. Speed, colour,
drama, cultural diversity and passion
touch the heart and spirit of the viewer.
BPM Pro Cycling has the experience to
attract executives, and we have
activations experts on hand to assist
KPMG in achieving success and
captivating the client’s emotion.

12. Return on Investment
Cycling has an audience over 1 billion
annually and can provide a return of 10
times the underlying investment. ROI is
achieved through:
 Over 250 days of racing, across 4
continents
 Major television coverage delivers
billions of impressions
 Free and open access drives huge
attendances
 Flexibility to vary branding by region
 Global platform tailored to drive key
stakeholder participation and
involvement

13. TV contacts in Europe and the USA

14. A culture of success
• BPM’s team competing as the V australia pro
team is the Number 1 ranked Team in the USA and
Australia;
• The Team has won over 90 races in 2010;
• The Team currently consists of Australian and US
riders;
• BPM is the leading team on the top level US
National Race Calendar;
• Whilst BPM will continue to run a US based team
in 2011, the objective is to achieve a ProTour
license and launch into Europe.
• ProTour would allow participation in the Grand
Tours of France, Italy, Spain and all other global
ProTour Events (America, Asia & Australia).
• BPM invites Sponsor X to become a 2011 sponsor
and form an integral part of the sponsor base.
Sponsor X by sponsoring the Team now will ensure
that Sponsor X becomes integral to the journey
that the Team is currently on as we make our way
to the biggest events in the world.

15. Race kit (example)

16. Team vehicles (example)
Team car
Equipment truck
Team bus

17. Communications

18. Contact
Christopher White CEO
Phone: +61 417 743 525
E-mail: chris@bpmprocycling.com