Meet Your Mobile Planet This
Changes Everything—Again. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

Over Half The Planet 5
BILLION Is Mobile 5 Billion Mobile Subscriptions Worldwide Source: ITU Data

$5 BILLION IN 3 QUARTERS

5 BILLION APPS DOWNLOADED IN
2010

Whether Teen, Tween, Professional, Retired,
Rich or Poor: EVERYONE is Mobile

Even Barbie Has An iPhone.
But Does She Text Ken? ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

14% 106.5 Million Viewers 34%
2% 700 Million Users 1.7 Billion Netizens As Compared To Mobile’s 5 BILLION Subscriptions?

U.S. Smartphones in 2010: 60
million Source: eMarketer

U.S. Smartphones in 2015: 110
million Source: eMarketer

2011 Growth Rate For Tablet
Computers (thanks iPad!): 100%

Amount of U.S. Workforce Currently
Mobile: 72%

Decision makers currently checking email
on their mobile devices: 64%

240% 60% Increase in U.S.
Social Network App Access Year-Over-Year. (source: ComScore) Amount of mobile Internet Usage spent on social networking. (source: Ground Truth)

The “ Killer App” In
Mobile Is Social ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

But Perhaps Most Profound Of
All . . .

Mobile As FIRST Screen Internet
Device In 3-5 Years The New Web ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Morgan Stanley findings here . Gartner findings here .

“ We are in the
early innings of a massive phenomenon.” Mary Meeker, Kleiner Perkins Caufield & Byers

“ This new, huge technology
market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas

In the technology lollapalooza of
the past decade, digital and social media are the warm-up acts to the headliner that is Mobile. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile Is Driving A REVOLUTION
Make No Mistake: New Media Drives: New Expectations New Preferences New Habits New Thresholds

How Mobile Changes US (psst:
this includes your customers!)

Source here. We Now Spend
More Than Half Our Day Consuming Media

We Simultaneously Live (and Work)
In 2 Worlds At All Times. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

Our Personal And Professional Communications
Now Take Many Forms (and Media). Texts Apps Tweets Podcasts Videos Blogs Check-Ins Social Networks ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile Devices Become Our Personal
Computers. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

At Home & At Work,
We Expect Media That We Can Manipulate . ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

Tablets Make Every Room ©2010
Christina “CK” Kerley/CKB2B All Rights Reserved A TV Room

And Our Media Must Move
With Our Every Move. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

You Make It Or Break
It In 2 Seconds. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved We’re Impatient!

We Want MORE Choice, More
Tools. Mobile Web Sites SMS Alerts & Campaigns Video & Audio Location- Based Services Mobile Augmented Reality QR/2D Barcodes ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Search Location-Based Services Mobile Advertising Mobile Apps, Utilities & Extensions Mobile Social Media Proximity Marketing

We Purchase Anytime-Anywhere ©2010 Christina
“CK” Kerley/CKB2B All Rights Reserved

Multi-Tasking, Multiple Convos Multiple Devices,
Multi- Channel Society Welcome To The New Normal

How Mobile Changes Marketing (pay
attention!)

From thinking BIG to thinking
small…

Desktop Tablet Smartphone

From logos to barcodes.

From selling running shoes to
running “with” your customers .

From collecting happy meal toys
to virtual-toy collecting.

Point. Click. Deposit… Done!

Grilling As COOL Content, Not
Just Commodity.

From coupon clipping to game
playing…

To games that span an
ENTIRE city…

From watching TV to being
a part of TV…

From e-mailing to geo-fencing….

From Publishing Travel Content To
Enabling Content That Travels With Them…

Marketers, Your Planet Has Gone
Mobile ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Has Your Marketing?

www.CKB2B.com CK On The Web:
www.CKBlog.com YouTube.com/CKB2B Twitter.com/CKSays CK’s Marketing Consultancy CK’s Marketing Blog CK’s Video Channel CK On Twitter