The Mobile Revolution Meets B2B:
New Content Marketing Opportunities & Imperatives Christina “CK” Kerley www.CKB2B.com Twitter: @CKsays©2012 Christina “CK” Kerley/CKB2B All Rights Reserved©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

WAIT! Want to View The
Full Video Of This Speech? Click Here For Video Of Full speech©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

As marketers we have to
change with our markets … and our markets are drastically, and permanently changing©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile Planet 6 BILLION Are
Now Mobile Mobile Subscriptions Worldwide 86% of the world’s population©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data

More Mobile Devices Than All
3… COMBINED©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

As Compared To Mobile’s 6
BILLION Subscriptions? 106.5 850 1.7 Million Million Billion Viewers Users Netizens 2%©2012 Christina “CK” Kerley/CKB2B All Rights Reserved 14% 28%

7 TRILLION TEXTS Worldwide in
2011 (193,430 texts per second)©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

183 Billion Apps To Be
Downloaded In 2015©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

The 1-3 Years New Mobile
As Web “First- Screen” Web DeviceMorgan Stanley findings here. Gartner findings here. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Is Always on.The 1 Device
That… Is Always with our audiences. Is Always connected to the Web. Is the media that we use the MOST. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile + B2B =©2012 Christina
“CK” Kerley/CKB2B All Rights Reserved©2012 Christina “CK” Kerley/CKB2B All Rights Reserved BFF!

Mobile Isn’t Only A“Nice-To-Have” Consumer
Device ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile Is A Must-Have Business
Tool ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile Apps To Surpass Traditional
Enterprise Apps By 2015IBM predicts that Mobile applications will surpass traditional platforms in the enterprise market by 2015. Findings: here

Execs Under 40 70% That
View + Mobile As PRIMARY Comms Tool Source: Forbes/2010©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile = B2B’s Lifelines To
Livelihoods

It’s not that we’re changing
our technology to mobile media. It’s how anytime-anywhere technology is changing us. THE REAL STORY©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Far From Just A New
Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

What Are B2B Mobile Imperatives?©2012
Christina “CK” Kerley/CKB2B All Rights Reserved ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Optimize Your Content For The
#1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Optimize Content For The Unique
Mobile Environment #©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Desktop Experience Mobile Experience Optimize
Web Experiences For Users—No Matter The Device©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile User Needs = Different!Design
For Needs That Users Have When They’re Remote

Don’t just think text… think
video (better for small mobile screens!) Deliver Content Differently On Mobile Devices©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Optimize ALL Marketing Content Desktop
eNewsletter Mobile eNewsletter Optimize E-Newsletters—And Campaign Landing Pages, Too!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Re-Imagine B2B Marketing 2Content Through
Mobile Tools # ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Mobile There Mobile Augmented Web
Sites Reality Are QR/2D SMS Alerts & MANY Barcodes Text Campaigns Mobile Location- Based Services Video & Audio Tools Mobile Perfect Mobile Social Search/SEO Media For Near-Field Communication Proximity Marketing B2B (NFC) Content! Mobile Mobile Apps, Image Utilities & Recognition Extensions©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

New Ways To Initiate And
Extend Dialogues With Audiences• Brand “news/information” texts—new/improved products• Offer-based texts—coupons, product promotions and specials• Engagement texts—deepen the product/service experience SMS/MMS Alerts ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Give Collateral More Depth—And Audiences
More Convenience—Through QR Codes Articles link to videos on theBusiness subject…cards link toMobileWebsites… QR Codes + Videos ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Even Better… Link To Customers
Saying How GREAT You Are! Ad Links to Customer Testimonial Video = SMART!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved QR Codes + Videos

Transform B2B Tradeshow InformationInto A
Dynamic Experience For Attendees Mobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Bolster Thought-Leadership Content Through Images,
Videos & TextTablet (iPad) Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Make Them Better At What
They Do By Keeping Them “In The Know While On the Go” Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research. The app seeks to deliver value by giving lawyers both the news they need along with necessary tools to draw connections between news, facts and the law so they can better serve their clients. While the company offers other apps in the legal space, this is the first with a news element. It is being introduced alongside a new Web site also targeting lawyers.©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Apps

Increase Productivity Through Friction-Free Mobile
Experiences You can expect high-quality multi- stream video conferencing, zoom into video, toggle between video and shared content, even host meetings. “It is quite simply the best experience we have delivered in my eight years here at Cisco WebEx…WebEx mobile really does improve business productivity by enabling all participants, wherever they are, to easily join a WebEx meeting and collaborate fully.” says Knight.Mobile & iPad Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Give Your Audience The Information
They Need--When (& Where) They Need It©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Location-Based Services

Win Over B2B Audiences With
3“Better, Faster, Easier” Mobile Strategies# ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

BETTER! Better Experience For B2B
TravelersMobile Websites, QR Codes, SMSAlerts, Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

FASTER! Faster Way To Do
Banking For Time- Starved B2B AudiencesMobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

EASIER! Easier Way To Find
B2B Products & ServicesApps/Augmented Reality

Remember!©2012 Christina “CK” Kerley/CKB2B All
Rights Reserved

Far From Just A New
Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Optimize Your Content For The
#1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

New Tools Your world has
gone mobile. So too must your New Behaviors marketing! New Thinking New Strategies New Opportunities©2012 Christina “CK” Kerley/CKB2B All Rights Reserved

Welcome To TheMobile Revolution, B2B.
Make Mobile Your Moment To Shine.

Get The Free B2B Mobile
Guide:www.B2BMobileRevolution.com

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& Articles: www.CKB2B.com