A research proposal on the role of media technology for uitm undergraduate creative media students

1. THE ROLE OF THE MEDIA
TECHNOLOGY FOR UITM
UNDERGRADUATE
CREATIVE MEDIA
STUDENTS
RESEARCH PROPOSAL :
MUHAMAD HAFIZUL IZWAN BIN MOHD BAKRI

2. INTRODUCTION
Media Technology term :
 Media is the plural of medium (middle, center, intermediary).
 Data transmission
 Digital media
 Electronic media
 ICT (Information & Communication Technology)
INTERMEDIARY
a person who acts as a link between people in order to
try to bring about an agreement or reconciliation; a
mediator.

3. STATEMENT OF THE PROBLEM
 Academic context
 Role of the media technology for Universiti
Teknologi Mara (UiTM) undergraduate creative
media students.
 Previous sample on education method.
 Current sample on education method.

4. RESEARCH OBJECTIVE
 To identify the media technology used by the
UiTM’s undergraduate creative media students.
 To investigate which type of the media
technology that students of arts and design
prefer the most.
 To examine the proficiency of the media
technology as a medium of learning process.

5. RESEARCH QUESTION
 Does UiTM’s undergraduate creative media students
use the media technology in their academic learning?
 Which type of the media technology that students of
arts and design prefer the most?
 How can media technology help to improve UiTM’s
undergraduate art and design proficiency in
academic learning?

6. OPERATIONAL DEFINITION
 Media technology (referring to the medium of
education in class )
 Undergraduate (referring to undergraduate students of
faculty arts and design in UiTM)
 Proficiency (referring to the competence or skill of
undergraduate of UiTM arts and design students.)
 Digital learning (related to the academic learning
situation in class)

7. LITERATURE REVIEW
Digital learning (ICT in Education)
Types of Media Technology
The benefit of Media Technology
The drawbacks of Media
Technology

8. RESEARCH DESIGN
Quantitative Approach
Survey Research
(Correlational Survey)

9. SAMPLING
Population (Undergraduate
students of creative media in
UiTM Shah Alam)
Simple Random Sampling

10. INSTRUMENT
Questionnaire
Unstructured interview
(2 lecturer)