Sql Azure Partner Opportunities 07 29 2008

Agility in the New Economy,[object Object],Partner opportunities ,[object Object],Transform your business with SQL Azure,[object Object]

Agenda,[object Object],This presentation is about taking advantage of the changing economy with SQL Azure. Our agenda is:,[object Object],Economic, business, and technology trends,[object Object],How to leverage SQL Azure for success,[object Object],Why Microsoft?,[object Object],2,[object Object]

Business trends reshape technologyTechnology is becoming invisible,[object Object],3,[object Object],While the economy has faced gloom and doom….,[object Object],business is transforming in deeper ways…,[object Object],creating shifts in technology.,[object Object],Economic trends,[object Object],Business trends,[object Object],Technology trend,[object Object],[object Object]

Customers are focusing resources on core value-add activities vs. non-strategic

Technology is shifting from information technology to business technology

Customers face increased competition as businesses fight for wallet share

Customers are looking for agility to stay competitive as well as find ways to compete in new areas.

Technology becomes invisible, erasing infrastructure complexity and making innovation democratic

Customers are trying to do more with less resources.

Customers are leveraging existing strategic IP and technology to expand customer reach.

Globalization and “a-la-carte” consumption of IT provides opportunities for expansion“Technology will be invisible and completely embedded in the business ” ,[object Object],Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008,[object Object]

Data management increasingly important in technology trends,[object Object],4,[object Object],Database-as-a-service explodes on the scene!,[object Object],Database-as-a-service trend,[object Object],Data Management Challenges,[object Object],[object Object]

New database deployment is proliferating, creating management challenges.

Data integration becomes more complex , business data needs more demanding.

Database-as-a-service brings a low cost option.

Database-as-a-service eliminates capacity issues, backup, recovery, and upgrades.

Data-base-as-a-service allows database applications to be consumed as an “a-la-carte” point solution.“The cost of RDBMS software has increased by 18% or more per year in recent years, putting further pressure on enterprises to look for alternate solutions.” ,[object Object],Database-as-a-service explodes on the scene, Forrester, Noel Yuhanna, July 31, 2008,[object Object],“By 2012, the dominant model for delivering technology to end-user companies will be through services.” ,[object Object],Forrester: Three Mega Business Trends will Reshape the Tech Sector, November, 2008,[object Object]

Defining Cloud ComputingIn a cloud services model nearly everything can be converted to a “service.”,[object Object],“Forrester believes that this will be a game-changing, disruptive shift for some enterprise clients — and perhaps even the overall outsourcing industry” 1,[object Object],(1) Forrester: Market Overview Of Current Cloud Service Offerings From Global IT Providers, Paul Roehrig, June 9 2009,[object Object],Cloud is a game-changer,[object Object],Forrester Definition1,[object Object],Cloud services are based on a level of standardization for technology components,[object Object],Standardized IT-based capability,[object Object],Most cloud services models charge by actual use of the resources,[object Object],Consumption billing,[object Object],Scalability and resilience are key design components of cloud services,[object Object],Scalable,[object Object],Many cloud services use a standard Web browser to control demand and implement services,[object Object],Web-based accessibility and flexibility,[object Object],5,[object Object]

Pay for access,not ownership,[object Object],Sharing computing power among multiple tenants,[object Object],Improve time-to-market,[object Object],Instantscale-upandscale-down,[object Object],Benefits of Cloud ComputingThe cloud provides agility, scalability, and lowers implementation barriers,[object Object],6,[object Object]

How is Cloud different?Cloud vs. traditional hosting solutions,[object Object],7,[object Object],Cloud,[object Object],Hosting,[object Object],Considerations,[object Object],Datacenter,[object Object],“Cloud”,[object Object],Location,[object Object],Dedicated,[object Object],Shared,[object Object],Infrastructure,[object Object],Opex,[object Object],Capex / Opex,[object Object],Business model,[object Object],Elastic,[object Object],By Server,[object Object],Growth,[object Object],Third Party,[object Object],3rd Party / Self,[object Object],Management,[object Object]

Is the cloud secure?Data Security and Privacy: Myth vs. Reality,[object Object],8,[object Object],Myth ,[object Object],Reality,[object Object],[object Object]

Location isn’t nearly as important as security measures.

As a rule, most security breaches now originate from within an organization.

“Your” security can’t be as good as ours.

Data is regularly stored offsite as a matter of practice.

We can’t lose control of our customer data. “Concerns about security are overblown. What we have found is that SaaS providers actually offer better data security and better application reliability than in-house operations, because the data centers are up to date with security management and have built-in redundancy." ,[object Object],Beth Enslow, Aberdeen, SaaS Apps Gaining Ground as Implementation, ROI Concerns Dwindle: CRM Buyer,[object Object]

Cloud is here to stayThe cloud whips up a storm to enable software delivered as a service!,[object Object],9,[object Object],The cloud whips up a storm.,[object Object],November 19, 2008, Peter Whitehead, Financial Times.,[object Object],The implications are potentially vast, with the easy availability of cheaper, bigger applications opening up new sources of computing power to businesses,[object Object],Data Center Overload,[object Object],June 8, 2009, Tom Vanderbilt,[object Object],As data centers increasingly become the nerve centers of business and society — even the storehouses of our fleeting cultural memory — the demand for bigger and better ones increases: there is a growing need to produce the most computing power per square foot at the lowest possible cost in energy and resources.,[object Object],Inside the head of Obama’s CIO,[object Object],March 5, 2009, Ben Worthen,[object Object],“I’m all about the cloud computing notion,” he said. “I look at my lifestyle, and I want access to information wherever I am.” He added that “I am killing projects that don’t investigate software as a service first.” VivekKundra, CIO Obama Administration,[object Object]

Top Uses For Cloud ComputingData management commands 32% in cloud computing,[object Object],Source: The 451 Group,[object Object],10,[object Object]

IDC predicts sharp adoption of the cloudThe rise of “cloud computing”,[object Object],[object Object]

By 2012 will be 25%of all new IT spend

25% – 45% adoption by 2012Global Cloud IT spend (US$ B),[object Object],Source: IDC eXchange, "IT Cloud Services User Survey, pt.1: Crossing the Chasm,” Sept. 29, 2008, and "IT Cloud Services Forecast – 2008, 2012: A Key Driver of New Growth,” Oct 8, 2008.,[object Object],11,[object Object]

Partner challenges and opportunitiesInvisible IT will be a source of differentiation,[object Object],12,[object Object],Partner Opportunities,[object Object],Partner challenges,[object Object],[object Object]

How can I monetize a new offering quickly and in a scalable way?

How can I take advantage of my existing IP to bring in more revenue?

Cloud enables partners to focus on the core application, make the infrastructure invisible

Cloud enables “first mover” advantage by reducing time to build and deploy market.

Sql Azure Partner Opportunities 07 29 2008

Sql Azure Partner Opportunities 07 29 2008

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Sql Azure Partner Opportunities 07 29 2008