Clay Downing County of Ventura, RMA Planning Division MPPA Presentation, Communication Plan I April 2017 I ‹#› 1 Background MPPA Presentation, Communication Plan I April 2017 I ‹#› 2 Planning & Local Government MPPA Presentation, Communication Plan I April 2017 I ‹#› 3 County of Ventura Resource Management Agency Planning Division Committed to developing, recommending and implementing land use goals, policies and programs Includes four divisions: Planning, Environmental Health, Building & Safety, and Code Compliance. Includes all unincorporated areas in Ventura County and approximately 10% of the county’s population. Protects consumer and community health, safety and environment by carrying out adopted laws and policies. Local government entity includes 5 Supervisorial Districts and 5 elected members of the Board of Supervisors. Includes management of the County’s General Plan, Area Plans and Zoning Ordinances County of Ventura Planning Division Permit Administration Long-Range Planning General Plan Update Commercial & Industrial Permits Residential Permits Planning Programs MPPA Presentation, Communication Plan I April 2017 I ‹#› 4 local Government Policy & Regulation MPPA Presentation, Communication Plan I April 2017 I ‹#› In addition to the issues that can be addressed by a general plan, there are some other key things about General Plans. They are required by law. They are often referred to as the “constitution” for a community – because they set out the long-term plan for growth and development. - The County General Plan will have a planning horizon of 20 years planning for growth into 2040. All GPs must include the seven elements shown here: Circulation, Land Use , Safety, Noise, Housing, Open Space and Conservation A community’s budget priorities should be consistent with the goals and policies of a general plan. 5 What is a General Plan? Every city and county in California must have a general plan Requires seven required elements Long-term framework for future growth, change, and resource management Addresses priorities, such as sustainability, healthy living, quality of life, and education Guides budget decisions and priorities MPPA Presentation, Communication Plan I April 2017 I ‹#› In addition to the issues that can be addressed by a general plan, there are some other key things about General Plans. They are required by law. They are often referred to as the “constitution” for a community – because they set out the long-term plan for growth and development. - The County General Plan will have a planning horizon of 20 years planning for growth into 2040. All GPs must include the seven elements shown here: Circulation, Land Use , Safety, Noise, Housing, Open Space and Conservation A community’s budget priorities should be consistent with the goals and policies of a general plan. 6 Ventura County General Plan MPPA Presentation, Communication Plan I ...

1. Clay Downing
County of Ventura, RMA Planning Division
MPPA Presentation, Communication Plan I April 2017 I ‹#›
1
Background
MPPA Presentation, Communication Plan I April 2017 I ‹#›
2
Planning & Local Government
MPPA Presentation, Communication Plan I April 2017 I ‹#›
3

2. County of Ventura
Resource Management Agency
Planning Division
Committed to developing, recommending and implementing
land use goals, policies and programs
Includes four divisions: Planning, Environmental Health,
Building & Safety, and Code Compliance.
Includes all unincorporated areas in Ventura County and
approximately 10% of the county’s population.
Protects consumer and community health, safety and
environment by carrying out adopted laws and policies.
Local government entity includes 5 Supervisorial Districts and
5 elected members of the Board of Supervisors.
Includes management of the County’s General Plan, Area Plans
and Zoning Ordinances
County of Ventura Planning Division

3. Permit Administration
Long-Range Planning
General Plan Update
Commercial & Industrial Permits
Residential Permits
Planning Programs
MPPA Presentation, Communication Plan I April 2017 I ‹#›
4
local Government Policy & Regulation
MPPA Presentation, Communication Plan I April 2017 I ‹#›
In addition to the issues that can be addressed by a general plan,
there are some other key things about General Plans.
They are required by law.
They are often referred to as the “constitution” for a community
– because they set out the long-term plan for growth and
development. - The County General Plan will have a planning
horizon of 20 years planning for growth into 2040.
All GPs must include the seven elements shown here:
Circulation, Land Use , Safety, Noise, Housing, Open Space and
Conservation
A community’s budget priorities should be consistent with the
goals and policies of a general plan.
5

4. What is a General Plan?
Every city and county in California must have a general plan
Requires seven required elements
Long-term framework for future growth, change, and resource
management
Addresses priorities, such as sustainability, healthy living,
quality of life, and education
Guides budget decisions and priorities
MPPA Presentation, Communication Plan I April 2017 I ‹#›
In addition to the issues that can be addressed by a general plan,
there are some other key things about General Plans.
They are required by law.
They are often referred to as the “constitution” for a community
– because they set out the long-term plan for growth and
development. - The County General Plan will have a planning
horizon of 20 years planning for growth into 2040.
All GPs must include the seven elements shown here:
Circulation, Land Use , Safety, Noise, Housing, Open Space and
Conservation
A community’s budget priorities should be consistent with the
goals and policies of a general plan.
6

5. Ventura County General Plan
MPPA Presentation, Communication Plan I April 2017 I ‹#›
In addition to the issues that can be addressed by a general plan,
there are some other key things about General Plans.
They are required by law.
They are often referred to as the “constitution” for a community
– because they set out the long-term plan for growth and
development. - The County General Plan will have a planning
horizon of 20 years planning for growth into 2040.
All GPs must include the seven elements shown here:
Circulation, Land Use , Safety, Noise, Housing, Open Space and
Conservation
A community’s budget priorities should be consistent with the
goals and policies of a general plan.
7
Countywide Goals, Polices, and Programs
Four Technical Appendices
Resources
Hazards

6. Land Use
Public Facilities and Services
10 Area Plans
Why Update the General Plan?
MPPA Presentation, Communication Plan I April 2017 I ‹#›
In addition to the issues that can be addressed by a general plan,
there are some other key things about General Plans.
They are required by law.
They are often referred to as the “constitution” for a community
– because they set out the long-term plan for growth and
development. - The County General Plan will have a planning
horizon of 20 years planning for growth into 2040.
All GPs must include the seven elements shown here:
Circulation, Land Use , Safety, Noise, Housing, Open Space and
Conservation
A community’s budget priorities should be consistent with the
goals and policies of a general plan.
8

7. 1988 - Last comprehensive update
2005 – Technical Update to address changes in State law and
extend timeline to 2020
2021 – Current Housing Element expires
Why Update the General Plan?
Existing General Plan – Planning Horizon to 2020
Reflects policy priorities established between 20-30 years ago
Provides opportunity to incorporate new local and statewide
policy priorities
County “Health in all Policies” Resolution
State laws related to “Complete Streets” and climate change
MPPA Presentation, Communication Plan I April 2017 I ‹#›
Why are we updating the GP?
As I’ve mentioned, the GP is a long-range planning document –
but they do get dated and in need of revision. The County’s
existing GP, last approved in 2005, has a planning horizon of
2020 and we’ll need to have another one in place by that time.
Plus, updating the GP gives the public and the County’s

8. decision makers an opportunity to incorporate new policy
priorities to keep pace with new laws and innovations.
9
What will the General Plan Update Include?
Seven Required Elements
Additional Elements
Agriculture
Water
Economic Development
Additional Topics
Healthy Communities
Climate Action Plan
Sustainability/Resiliency
MPPA Presentation, Communication Plan I April 2017 I ‹#›
In addition to the 7 required elements, the Board of Supervisors
has directed that the GP include 3 additional elements -water,
agriculture and economic development,
Additionally we have been directed to address issues related to
healthy communities and to link traditional concepts of
planning (such as land use, transportation, parks, and open
space) with elements that impact health, such as physical
activity, public safety, and safe public places for social
interaction.
climate action planning (decreasing greenhouse gas emissions
using land use planning techniques (e.g., proximity and
connectivity of jobs and housing) and sustainable development.

9. Sustainability/Resiliency – how to grow and develop in ways
that can withstand changes in climate, sea-level rise, changes to
fire patterns, drought, etc.
10
What will the General Plan Update Include?
MPPA Presentation, Communication Plan I April 2017 I ‹#›
In addition to the 7 required elements, the Board of Supervisors
has directed that the GP include 3 additional elements -water,
agriculture and economic development,
Additionally we have been directed to address issues related to
healthy communities and to link traditional concepts of
planning (such as land use, transportation, parks, and open
space) with elements that impact health, such as physical
activity, public safety, and safe public places for social
interaction.
climate action planning (decreasing greenhouse gas emissions
using land use planning techniques (e.g., proximity and
connectivity of jobs and housing) and sustainable development.
Sustainability/Resiliency – how to grow and develop in ways
that can withstand changes in climate, sea-level rise, changes to
fire patterns, drought, etc.
11
Healthy Communities

10. Addressing health in all policies
Improving quality of life
Sustainability
Balancing economic, environmental, and social demands and
changes
Providing resources and ensuring success for future generations
Resiliency
Adapting to climate change impacts
Meeting future challenges
Responding successfully to natural disasters
Advisors and Decision Makers
Public Input
MPPA Presentation, Communication Plan I April 2017 I ‹#›
As I mentioned, we anticipate the GP will be adopted by 2020
and there will be numerous opportunities and multiple ways to

11. participate in the update.
Workshops…..Comments on documents….and attendance at
public meetings held by the Planning Commission and Board of
Supervisors
This winter, we will be back asking you to help develop
guiding principles to support the County’s existing land use
framework (e.g., Save Our Open Space and Agriculture [SOAR]
the Guidelines for Orderly Development),
Fall 2017 we will evaluate alternatives –develop and explore
options for the General Plan 20-year planning horizon and
identify strategies to address major policy issues.
Finally, we will be back to a preliminary draft GP policy
document.,
We will also notify the public of the availability to comment on
several key documents required for the GPU – these include:
The Background Report - which synthesizes information and
data on existing conditions in the County, and analyzes
regulations affecting development and resource management.
The Draft General Plan and,
The Environmental Impact Report which will analyze the
potential environmental impacts of the proposed GP
As we move through this process we will be reporting to the PC
– who has been designated by the Board as the advisory body
for the GPU – to secure recommendations and be going to the
BOS – to secure direction throughout various stages of the
project. Summaries from our outreach will be shared with the
PC/BOS
12
Board of Supervisors

12. Planning Commission
Focus Groups
Decisions/ Direction
Advisory/ Guidance
Technical Assistance
Technical Advisory Committee
Municipal Advisory Councils
APAC
Opportunities for Public Participation
MPPA Presentation, Communication Plan I April 2017 I ‹#›
13
Public Workshops (x4)
Identify Assets, Issues, and Opportunities

13. General Plan Documents for Public Comment
Draft Background Report
Public Meetings
Planning Commission
Evaluate Alternatives
Hearings (x3)
Work sessions (x13)
Hearings (x3)
Work sessions (x3)
Board of Supervisors
Affirm Vision and Guiding Principles
Preliminary Draft General Plan Policy Document

14. Draft Environmental Impact Report
Draft General Plan
Community Engagement Strategy
MPPA Presentation, Communication Plan I April 2017 I ‹#›
Keep in mind strategy and the need to understand that you do
not have infinite resources. Minimal on-team resources means
prioritizing and taking actions that will carry further, or
“planting a seed”. On our team, that was
crafting bilingual drop-in press releases
Using existing County social media platforms and stakeholder
lists
Identifying enthusiastic supporters and offering them the
materials they need for sharing effectively (flyers, postcards,
images)
Offering drop-in email language for supporters so they can in
turn share to their own lists.
14
Community Member Objectives
Informed about the General Plan Update (GPU)
Encouraged to participate in GPU engagement in activities

15. Components
Project Guidance
Process Schedule
Communication Tools & Channels
Advisory Groups
Engaged in learning about and providing feedback on GPU
Validated by understanding how their input informed the
General Plan
Outreach and Notification
Engagement Activities
Press Releases & Media
Direct Communications

16. Social Media
In-Person Opportunities
Public Resource Availability
GPU Communication Plan
COMPONENTS
TOOLS & CHANNELS
COMMUNICATION PLAN
OBJECTIVES
MPPA Presentation, Communication Plan I April 2017 I ‹#›
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Communication Plan
Project Guidance & Advisory Groups
MPPA Presentation, Communication Plan I April 2017 I ‹#›
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Agricultural Policy Advisory Council

17. Focus Groups
Technical Advisory Committee
Planning Commission
Board of Supervisors
THE PUBLIC
Communication Plan
Project Guidance & Advisory Groups
PUBLIC REVIEW OF DRAFT DOCUMENTS
Technical Advisory Committee
Municipal Advisory Councils
Focus Groups
Agricultural Policy Advisory Committee
Channel for Public Input
Community Members
Subject Matter Experts
Community Members
Agricultural Sector Representatives
Board of Supervisors Appointees
ADMIN REVIEW
ENGAGEMENT
Accuracy and Validation

18. Ventura County Senior Staff and Directors
MPPA Presentation, Communication Plan I April 2017 I ‹#›
17
Communication Plan
Outreach, Resources and Communications
MPPA Presentation, Communication Plan I April 2017 I ‹#›
The importance of leveraging internal resources – extending the
“free” benefits of organization or optimizing ripple effects of
collaborative efforts.
For GPU, that was a countywide list of PIO’s (80+), countywide
facilities (i.e. health centers, government buildings), and
existing stakeholder lists.
18
E-Blasts
Project Website
Newsletter
Contact Database
Press Releases & Media
Social Media

19. Communication Plan
Engagement Activities
MPPA Presentation, Communication Plan I April 2017 I ‹#›
Request for “NextDoor” led to Community Connector List
19
Community Workshops
Community Presentations
Events & Festivals
Focus Groups
Community Connectors
Public Survey
Translation Services
Public Outreach & Participation
COMMUNITY
WORKSHOPS

20. MPPA Presentation, Communication Plan I April 2017 I ‹#›
20
Public Outreach & Participation
VENTURA COUNTY FAIR
MPPA Presentation, Communication Plan I April 2017 I ‹#›
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Public Outreach & Participation
OUTREACH RESULTS
April 2016 thru September 2016
MPPA Presentation, Communication Plan I April 2017 I ‹#›
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Public Outreach & Participation
OUTREACH RESULTS
April 2016 thru September 2016

21. MPPA Presentation, Communication Plan I April 2017 I ‹#›
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What will the General Plan Update Include?
MPPA Presentation, Communication Plan I April 2017 I ‹#›
In addition to the 7 required elements, the Board of Supervisors
has directed that the GP include 3 additional elements -water,
agriculture and economic development,
Additionally we have been directed to address issues related to
healthy communities and to link traditional concepts of
planning (such as land use, transportation, parks, and open
space) with elements that impact health, such as physical
activity, public safety, and safe public places for social
interaction.
climate action planning (decreasing greenhouse gas emissions
using land use planning techniques (e.g., proximity and
connectivity of jobs and housing) and sustainable development.
Sustainability/Resiliency – how to grow and develop in ways
that can withstand changes in climate, sea-level rise, changes to
fire patterns, drought, etc.
24
1. Initiate Project
(Completed)
2. Prepare the Background Report
(In Progress)

22. 3. Affirm the Vision and Guiding Principles
(Spring 2017 to Fall 2017)
4. Evaluate Alternatives
(Fall 2017 to Spring 2018)
5. Prepare the Draft General Plan
(Summer 2018 to Spring 2019)
6. Conduct Environmental Review
(Spring 2019 to Winter 2020)
7. Prepare Final Documents and Adoption
(Winter 2020 to Spring 2020)
Integrating Public Input
Challenges Word Cloud from Workshop #1
MPPA Presentation, Communication Plan I April 2017 I ‹#›
25
Integrating Public Input
Challenges Word Cloud from Workshop #1
MPPA Presentation, Communication Plan I April 2017 I ‹#›

23. 26
Integrating Public Input
MPPA Presentation, Communication Plan I April 2017 I ‹#›
The insights you share will help inform the guiding principles
for the GP.
We have provided some examples of guiding principles from
other General Plans which promote
Economic Prosperity – Encourage land use decisions that foster
employment growth, competitiveness and household prosperity.
Housing Opportunities – Encourage land use decisions that
foster development of housing that is affordable to a range of
household incomes.
Environmental Health – Encourage land use decisions that
protect air, water and land quality and incorporate the intrinsic
value of nature
The information from tonight will also help us identify GP
policies that should be revised, eliminated or added as part of
this process.
27
Assets, Issues, and Opportunities
Affirm Vision and Guiding Principles
Evaluate Alternatives
Preliminary Draft General Plan Policy Document

24. Values Identification
Principles Identification
Preferred Policies & Alternatives Identification
Goals, Policies, & Programs Refinement
Integrating Public Input
Insights shared early in the GPU process will inform the
General Plan guiding principles in the future.
Summaries of complicated results will synthesize findings.
Back up findings with the actual comments or inputs received to
ensure that the public understands that their input was includes.
MPPA Presentation, Communication Plan I April 2017 I ‹#›
The insights you share will help inform the guiding principles
for the GP.
We have provided some examples of guiding principles from
other General Plans which promote
Economic Prosperity – Encourage land use decisions that foster
employment growth, competitiveness and household prosperity.
Housing Opportunities – Encourage land use decisions that

25. foster development of housing that is affordable to a range of
household incomes.
Environmental Health – Encourage land use decisions that
protect air, water and land quality and incorporate the intrinsic
value of nature
The information from tonight will also help us identify GP
policies that should be revised, eliminated or added as part of
this process.
28
Questions and Closing
QUESTIONS?
www.vc2040.org
MPPA Presentation, Communication Plan I April 2017 I ‹#›
29
Prillhart, Kim (PK) - does this come at the end of the entire
night ?