Intrigued by innovation enabling social impact? Interested in learning how to use the fundamentals of design thinking? Participants will meet experienced professionals from the international innovation and service design consulting firm, in a speed brainstorming workshop to develop early-stage ideas. Claro will use their expertise in solving business and human problems to guide you through the steps of inspiration and ideation, brainstorming, strategic and tactical planning, and activation processes. This workshop will demonstrate how you could use innovation and design thinking to solve a real-world problem via a social enterprise.

1. 1 |
Design Thinking workshop
February 23, 2018
CONFIDENTIAL
Claro Partners for IESE| Navigating Disruptive Shifts

2. 2 |
• ABOUT CLARO PARTNERS (10’)
• CHALLENGE ANNOUNCEMENT (10’)
• HYPOTHESES GENERATION (10’)
• USER UNDERSTANDING (20’)
• IDEATION (20’)
• SHARE BACK (10’)
TODAY’S AGENDA

3. 3 |
TODAY’S CHALLENGE:
How might we solve youth unemployment in developing countries?

4. 4 |
HOW MIGHT WE SOLVE YOUTH UNEMPLOYMENT IN DEVELOPING COUNTRIES?
1.8 billion people
~ 90% in developing countries
Share of Youth aged 15-29
out of global population
(2017)
Youth Unemployment rate
(2017)
5%
10%
15%
20%
25%
30%
13.1% Global avg.
= 71 Million Youth
Sources: The Guardian and United Nations

5. 5 |
HOW CAN WE TACKLE THIS CHALLENGE?
Design Thinking double-diamond:
Hypotheses Generation Interviews Value Proposition Value Exchange
10’ 20’ 10’ 10’

6. 6 |
HOW CAN WE TACKLE THIS CHALLENGE?
Hypotheses Generation Interviews Value Proposition Value Exchange
10’ 20’ 10’ 10’

7. 7 |
YOUTH BUSINESSES GOVERNMENT/ EDUCATION
CREATE HYPOTHESES
What are their needs, aspirations,
dreams, ambitions for the future?
What do they need/ how can we help
them to achieve their goals?
CREATE HYPOTHESES
What are the risks and barriers for
enterprises to hire local youth?
CREATE ASSUMPTIONS
What are the strengths and
weaknesses of the current educational
systems in developing countries?
To what extend do the current
educational programs prepare youth
for the job market?
HYPOTHESIS GENERATION

8. 8
Step 1 | Define your assumptions
Step 3 | Decide how to validate you hypotheses (i.e. interview plan)
HYPOTHESIS VALIDATION
Context:
• …
• …
• …
Other stakeholders, e.g. government:
• …
• …
• …
Step 2 | Identify your hypotheses
Team name: ……………………. Date: …………………….

9. 9 |
HOW CAN WE TACKLE THIS CHALLENGE?
Hypotheses Generation Interviews Value Proposition Value Exchange
10’ 20’ 10’ 10’

10. 10 |
HOW TO CONDUCT AN INTERVIEW?
ü Start by explaining the purpose
ü Create a comfortable setting and make the respondent feel at ease:
there are no wrong or right answers and this is not an exam
ü Questions should be fairly informal and jargon free
ü They should be open ended and non-leading
ü If an answer is unclear, ask follow-up questions (e.g.: Could you
give an example?, Why do you feel that is important?)
ü Main research questions should act as a guide to the topics
covered in the interview: it can help to formalize hypotheses to
explore and test during an interview

11. 11
INTERVIEW GUIDE AND DEBRIEF
User
Questions
Results
Interview #1 Interview #3Interview #2
Who are you
interviewing?
What do you
want to ask to
your user?
What are the
hypotheses you
are trying to
validate?
What did you
discover?
Were the
hypotheses
validated/invalida
ted/inconclusive?
Team name: ……………………. Date: …………………….

12. 12 |
HOW CAN WE TACKLE THIS CHALLENGE?
Hypotheses Generation Interviews Value Proposition Value Exchange
10’ 20’ 10’ 10’

13. 13 |
WHAT IS YOUR VALUE PROMISE? WHY DOES YOUR IDEA MATTER?
VALUE PROPOSITION
WHAT
the benefit is
WHY
it matters
WHO
the user is
“Slack helps your team collaborate through
messaging, to make their lives simpler, more
pleasant and more productive”

14. 14
Step 1 | Understand what a value proposition is
VALUE PROPOSITION
Step 2 | List the stakeholders’ needs you want to address
Team name: ……………………. Date: …………………….
Harvest key words to help you
build the new
Value Proposition:
Step 3 | Describe the new value proposition
A value proposition states…:
• WHO the user is
• WHAT the benefit is
• WHY it matters
Remember, it’s not the company slogan.

15. 15 |
HOW CAN WE TACKLE THIS CHALLENGE?
Hypotheses Generation Interviews Value Proposition Value Exchange
10’ 20’ 10’ 10’

16. 16 |
HOW IS YOUR IDEA GOING TO WORK?
VALUE EXCHANGE
A way to visually represent the relationships, and value exchanged, between different players
involved in the production, delivery and use of a specific concept.
This helps you have a first complete view of the actors’ motivations to then improve the
service thinking holistically.

17. 17
Guidelines
VALUE EXCHANGE Team name: ……………………. Date: …………………….
Represent the relationships and value exchanged between different
players involved in the production, delivery and use of a specific
concept.
• Who are the actors?
• When is value created for each?
• Who do you think is more willing to pay?
• Are there 3rd parties who could also pay?
Example: The Sharing Economy
Map out the Value Exchange

18. Claro Partners
www.claropartners.com
+34 931 786 332
Anouk Kopijn| Senior Associate
anouk.kopijn@claropartners.com
Olga Sganzerla| Associate
olga.sganzerla@claropartners.com
Thank you for joining us today!