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#iotlab @claropartners 
IoT Lab, Berlin
#iotlab @claropartners 
Claro Partners WebVisions Hub:raum 
Aldo de Jong 
Jiri Vermeulen 
Brad Smith 
+ team 
Intel 
Verena Vellmer 
+ team 
Sulamita Garcia 
+ team 
The IoT lab is brought to you by:
#iotlab @claropartners 
What is the IoT Lab about? 
• It’s a dynamic, hands-on workshop to 
inspire creativity when designing new 
connected products and services. 
• It’s about solving for people’s needs, 
not about searching for applications for 
sensor technology. 
• It’s about practising Product and 
Service Design – in the context of the 
overlap of the physical and digital 
worlds.
#iotlab @claropartners 
How do the teams work together? 
• The teams combine people with different 
backgrounds: 
• Designers 
• Makers 
• Strategists 
• Developers 
• Work together, using our insights, tools and 
frameworks to design and develop an IoT-enabled 
concept (product, service, business 
model) 
• Collaborate and move forward: You will pitch 
in less then three hours and have 5 minutes to 
showcase your final concepts at 4pm on 
Thursday.
#iotlab @claropartners 
How will you go about creating the concepts the following two days? 
EXPLORE 
Teams to explore potential challenges which will be starting points for 
your IOT concepts 
IDEATE + PITCH 
Choose and pitch an IoT-enabled solution that your team will develop 
further during the weekend 
DEVELOP 
Build out the details of the concept: service diagram, who is it for, tech 
considerations, physical and digital aspects, business model etc. 
PROTOTYPE 
Prototype the product and service in any way you like, to demonstrate 
how it works and its value to people 
FINAL PRESENTATION (4pm Thursday) 
Present your concept to the rest of the Lab participants in the closing 
session (5 minutes presentation + 5 minutes questions) 
THURSDAY WEDNESDAY 
1 
2 
3 
4 
5
#iotlab @claropartners 
About Claro
#iotlab @claropartners 
Claro Partners 
Claro Partners helps corporations and startups to 
navigate disruptive shifts in society and 
business.We take a people-centred approach 
to deliver business innovation and service design in 
a rapidly-changing world. 
We’re based in Barcelona, Spain, but are a multi-disciplinary, 
multicultural team with diverse 
backgrounds.
#iotlab @claropartners 
We take a people-centric point of view when looking for opportunities and 
solutions in the context of disruptive shifts 
Disruptive Shifts New Opportunity Spaces 
Personal 
Data 
Economy 
Internet 
of Things 
Top-down innovation 
Ownership 
Company delivered services 
Internet connects everyone 
Consumers as data widget 
Bottom-up innovation 
Access 
Network delivered services 
Internet connects everything 
Data enabled & conscious 
consumer
#iotlab @claropartners 
We developed a perspective on the IoT by mapping out the business landscape..
#iotlab @claropartners 
..by interviewing experts and thought leaders..
#iotlab @claropartners 
..and by talking to people who are building the IoT
#iotlab @claropartners 
How do we define the 
Internet of Things? 
(adafruit.com)
#iotlab @claropartners 
The IoT is about the interaction between Internet, Things and Data 
Internet 
Data 
Things
#iotlab @claropartners 
The IoT is more than connecting things to the internet, it’s about 
bridging the physical and digital worlds to create value for people 
New value for people: 
Capabilities 
Services 
Experiences 
Business models 
… 
Internet 
Data 
Things
#iotlab @claropartners 
Some brave pioneers of the web 
were making their own sites 
IoT Creators are making their own 
products and services 
But connections across the 
web didn’t exist 
What’s the potential of 
the IoT as it grows? 
? 
People were connecting to the world 
wide web, to access a few sites 
(slowly) 
IoT-enabled devices are 
emerging, but there are still 
many “Intranets of things” 
IOT WWW 
The Internet of Things is nascent. Like the internet in 1995, the IoT is 
just getting started
#iotlab @claropartners 
We created an Internet of Things business landscape 
claropartners.com > login 
username: iotlab 
Password: landscapeiot
#iotlab @claropartners 
Five ways to be more people centred
#iotlab @claropartners 
Five key principles to promote a people centric approach to personal Internet of 
Things 
1. Start with the people, not the technology 
2. Enable people to do new things 
3. Identify unmet functional and emotional needs 
4. Allow others to collaborate with you 
5. Design and enable the whole user experience
#iotlab @claropartners 
Start with the people, not the technology 
Need for people centred vision instead of the technology centred approach of today 01 
Tech-centric 
view 
People-centric 
view
#iotlab @claropartners 
Enable people to do new things 
The value of the IoT comes from the services and the new interactions it creates 02 
Peers and other 
devices 
Retailers 
Other service 
providers 
Brands 
Brand provides 
services 
Retailer provides 
services (camera 
rented) 
Other 
appropriate 
services 
Connects with 
other users 
Prints photos 
remotely 
Sends photos 
to friends
#iotlab @claropartners 
02 
Phillips HUE 
Goldee APP Ambify APP
#iotlab @claropartners 
Identify unmet functional and emotional needs 
What can we deliver beyond control? 03 
Findery 
Jawbone UP 
Lively 
Lockitron
#iotlab @claropartners 
03
#iotlab @claropartners 
Allow others to collaborate with you 
Unlike in the PC industry, services and devices are becoming more open to others 
Services 
Devices 
Operating System 
Hardware & Infrastructure 
COLLABORATIVE 
CORPS. DEV. 
Internet of Things 
04 
PC industry 
Services 
Devices 
Operating System 
Hardware & Infrastructure 
CORPORATIONS 
TOP DOWN 
Services 
Devices 
Operating System 
Hardware & Infrastructure 
CORPORATIONS DEV 
Mobile industry
#iotlab @claropartners 
04
#iotlab @claropartners 
05 Design and enable the whole user experience 
Most of the solutions today exist in siloes 
? 
New user experiences 
Ap 
p 
App 
Ap 
p Ap 
p 
Ap 
p 
Ap 
p 
Ap 
p 
Ap 
p 
Today: Intranets of Things Tomorrow: Internet of Things 
Connected devices Interconnected devices
#iotlab @claropartners 
05
#iotlab @claropartners 
The goal of this Lab is to create people-centered IoT solutions. These principles will 
be your guide. 
1. Start with the people, not the technology 
2. Enable people to do new things 
3. Identify unmet functional and emotional needs 
4. Allow others to collaborate with you 
5. Design and enable the whole user experience
#iotlab @claropartners 
What did we do in previous Labs?
#iotlab @claropartners 
IoT lab Chicago: FiddleNet 
BUILD ROLE PLAY 
MAP PROTOTYPE
#iotlab @claropartners 
e.g. FiddleNet: helps a violin 
player to improve playing 
• Sensors on the student’s violin 
pick up the sounds coming from 
the violin, as well as the motion 
of the bow. 
• This data is visualised on a 
screen, which gives the student 
real-time feedback.
#iotlab @claropartners 
• 
Let’s get started!
#iotlab @claropartners 
Want to explore more? 
Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to 
developing new people-centred IoT offers.
#iotlab @claropartners 
Want to explore more? 
Claro’s IoT Lab brings together designers, developers, makers and strategists to learn, 
create and prototype people centred offerings in the Internet of Things 
1 EXPLORE 2 IDEATE + PITCH 3 DEVELOP 4 PROTOTYPE 5 PRESENT 
Our next IoT labs will be 2&3 Dec in Brussels with iMinds.org, 19&20 Nov in 
Barcelona with Smart City Expo and in Austin at SXSW (13-17 March 2015)
#iotlab @claropartners 
Want to explore more? 
If you are further along, than consider applying for the accelerator Startupbootcamp 
IoT & Data. 
Applications close November 23rd.
#iotlab @claropartners 
Thank you! 
@claropartners 
iot@claropartners.com

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Introduction to IoT lab Berlin

  • 2. #iotlab @claropartners Claro Partners WebVisions Hub:raum Aldo de Jong Jiri Vermeulen Brad Smith + team Intel Verena Vellmer + team Sulamita Garcia + team The IoT lab is brought to you by:
  • 3. #iotlab @claropartners What is the IoT Lab about? • It’s a dynamic, hands-on workshop to inspire creativity when designing new connected products and services. • It’s about solving for people’s needs, not about searching for applications for sensor technology. • It’s about practising Product and Service Design – in the context of the overlap of the physical and digital worlds.
  • 4. #iotlab @claropartners How do the teams work together? • The teams combine people with different backgrounds: • Designers • Makers • Strategists • Developers • Work together, using our insights, tools and frameworks to design and develop an IoT-enabled concept (product, service, business model) • Collaborate and move forward: You will pitch in less then three hours and have 5 minutes to showcase your final concepts at 4pm on Thursday.
  • 5. #iotlab @claropartners How will you go about creating the concepts the following two days? EXPLORE Teams to explore potential challenges which will be starting points for your IOT concepts IDEATE + PITCH Choose and pitch an IoT-enabled solution that your team will develop further during the weekend DEVELOP Build out the details of the concept: service diagram, who is it for, tech considerations, physical and digital aspects, business model etc. PROTOTYPE Prototype the product and service in any way you like, to demonstrate how it works and its value to people FINAL PRESENTATION (4pm Thursday) Present your concept to the rest of the Lab participants in the closing session (5 minutes presentation + 5 minutes questions) THURSDAY WEDNESDAY 1 2 3 4 5
  • 7. #iotlab @claropartners Claro Partners Claro Partners helps corporations and startups to navigate disruptive shifts in society and business.We take a people-centred approach to deliver business innovation and service design in a rapidly-changing world. We’re based in Barcelona, Spain, but are a multi-disciplinary, multicultural team with diverse backgrounds.
  • 8. #iotlab @claropartners We take a people-centric point of view when looking for opportunities and solutions in the context of disruptive shifts Disruptive Shifts New Opportunity Spaces Personal Data Economy Internet of Things Top-down innovation Ownership Company delivered services Internet connects everyone Consumers as data widget Bottom-up innovation Access Network delivered services Internet connects everything Data enabled & conscious consumer
  • 9. #iotlab @claropartners We developed a perspective on the IoT by mapping out the business landscape..
  • 10. #iotlab @claropartners ..by interviewing experts and thought leaders..
  • 11. #iotlab @claropartners ..and by talking to people who are building the IoT
  • 12. #iotlab @claropartners How do we define the Internet of Things? (adafruit.com)
  • 13. #iotlab @claropartners The IoT is about the interaction between Internet, Things and Data Internet Data Things
  • 14. #iotlab @claropartners The IoT is more than connecting things to the internet, it’s about bridging the physical and digital worlds to create value for people New value for people: Capabilities Services Experiences Business models … Internet Data Things
  • 15. #iotlab @claropartners Some brave pioneers of the web were making their own sites IoT Creators are making their own products and services But connections across the web didn’t exist What’s the potential of the IoT as it grows? ? People were connecting to the world wide web, to access a few sites (slowly) IoT-enabled devices are emerging, but there are still many “Intranets of things” IOT WWW The Internet of Things is nascent. Like the internet in 1995, the IoT is just getting started
  • 16. #iotlab @claropartners We created an Internet of Things business landscape claropartners.com > login username: iotlab Password: landscapeiot
  • 17. #iotlab @claropartners Five ways to be more people centred
  • 18. #iotlab @claropartners Five key principles to promote a people centric approach to personal Internet of Things 1. Start with the people, not the technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow others to collaborate with you 5. Design and enable the whole user experience
  • 19. #iotlab @claropartners Start with the people, not the technology Need for people centred vision instead of the technology centred approach of today 01 Tech-centric view People-centric view
  • 20. #iotlab @claropartners Enable people to do new things The value of the IoT comes from the services and the new interactions it creates 02 Peers and other devices Retailers Other service providers Brands Brand provides services Retailer provides services (camera rented) Other appropriate services Connects with other users Prints photos remotely Sends photos to friends
  • 21. #iotlab @claropartners 02 Phillips HUE Goldee APP Ambify APP
  • 22. #iotlab @claropartners Identify unmet functional and emotional needs What can we deliver beyond control? 03 Findery Jawbone UP Lively Lockitron
  • 24. #iotlab @claropartners Allow others to collaborate with you Unlike in the PC industry, services and devices are becoming more open to others Services Devices Operating System Hardware & Infrastructure COLLABORATIVE CORPS. DEV. Internet of Things 04 PC industry Services Devices Operating System Hardware & Infrastructure CORPORATIONS TOP DOWN Services Devices Operating System Hardware & Infrastructure CORPORATIONS DEV Mobile industry
  • 26. #iotlab @claropartners 05 Design and enable the whole user experience Most of the solutions today exist in siloes ? New user experiences Ap p App Ap p Ap p Ap p Ap p Ap p Ap p Today: Intranets of Things Tomorrow: Internet of Things Connected devices Interconnected devices
  • 28. #iotlab @claropartners The goal of this Lab is to create people-centered IoT solutions. These principles will be your guide. 1. Start with the people, not the technology 2. Enable people to do new things 3. Identify unmet functional and emotional needs 4. Allow others to collaborate with you 5. Design and enable the whole user experience
  • 29. #iotlab @claropartners What did we do in previous Labs?
  • 30. #iotlab @claropartners IoT lab Chicago: FiddleNet BUILD ROLE PLAY MAP PROTOTYPE
  • 31. #iotlab @claropartners e.g. FiddleNet: helps a violin player to improve playing • Sensors on the student’s violin pick up the sounds coming from the violin, as well as the motion of the bow. • This data is visualised on a screen, which gives the student real-time feedback.
  • 32. #iotlab @claropartners • Let’s get started!
  • 33. #iotlab @claropartners Want to explore more? Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to developing new people-centred IoT offers.
  • 34. #iotlab @claropartners Want to explore more? Claro’s IoT Lab brings together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things 1 EXPLORE 2 IDEATE + PITCH 3 DEVELOP 4 PROTOTYPE 5 PRESENT Our next IoT labs will be 2&3 Dec in Brussels with iMinds.org, 19&20 Nov in Barcelona with Smart City Expo and in Austin at SXSW (13-17 March 2015)
  • 35. #iotlab @claropartners Want to explore more? If you are further along, than consider applying for the accelerator Startupbootcamp IoT & Data. Applications close November 23rd.
  • 36. #iotlab @claropartners Thank you! @claropartners iot@claropartners.com