1.
@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
The rise of privacy & personal data
in the IT business
Claudia Jelea
Lawyer. Trademark Attorney
Jlaw.ro / ipboutique.ro

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Many thanks to our sponsors & partners!
GOLD
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PARTNERS
PLATINUM
POWERED BY

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
We all leave traces…online.
© Nashoba-Hostina
on Deviantart.com

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
What is personal data really?

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
• Why privacy & data protection matter (or not)
• What qualifies as personal data
• How to handle personal data
3 major topics:

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
And should the IT world
care about it?

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
The trust gap
To be seen as a trusted partner by users,
IT should brigde the ‘trust gap’.

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Trust vs data breaches

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
What’s the no. 1 cause of data breaches?
a. Force majeure
b. Edward Snowden
c. Human error
d. Bad luck
e. Insufficient security

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
What’s the no. 1 cause of data breaches?
a. Force majeure
b. Edward Snowden
c. Human error
d. Bad luck
e. Insufficient security

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
© IAPP
(International Association of Privacy Professionals)
Internal training:
• educate your staff
• protect your customers

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Major changes at EU level
• New regulation will apply in Romania from May 2018
• Fines may go up to 4% of annual global turnover
• EU-US Privacy Shield for data transfers to the US

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Dilemmas: true or false?
• Privacy and security are one and the same
• Privacy feels very (too) legal
• Individuals do not really care about privacy
• Privacy is a dormant issue for most of us

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Is privacy
business-friendly?

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Your app. Our data
• Privacy in mobile apps
• Big Data = Big Business
• Privacy by Design
• Mobile privacy guidelines

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Crafting privacy policy:
• Customized, not copy-paste
• Keep it friendly
• Get users’ free and informed consent
• Special rules for sensitive data
• Practice what you preach: don’t breach your own policies

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Take-away
• Information that can identify individuals
• Privacy, personal data and security should go hand in hand
• New EU rules - blessing or threat?
• Get ready and do not ignore them; or I see big fines in your future
(as the song says ‘it could happen to anyone of us’)

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
E-mail: claudia.jelea@jlaw.ro
claudiajelea
www.jlaw.ro
www.ipboutique.ro
jlaw.ro; ipboutique.legal

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@ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Q & A