At Kasei Consulting Group, we fully understand the complexity of pricing. We’re here to turn our expertise into your success, combining traditional wisdom with forward-thinking methodologies to take your turnover and profit margin to the next level.

1. Identify current issues
Analyze and evaluate current performance
• Gather information through
• Interviews
• Focus groups and workshops
• Questionnaires
• Focus on
• value for customers
• how work is done rather than just the product
• flow
• Value Stream Mapping
• Gap analysis
• Root cause analysis
Management review
Define strategic intent
• Performance objectives
• Pricing policies
• Nature of demand
• Resource capabilities
• Market requirements
• Process design
Kasei Consulting Group
Tomorrow’s pricing excellence… begins today
Designing a successful pricing program

2. Implementation
Project Life Cycle management
• Concept
• Definition
• Implementation
• Handover and closeout
• Operations
• Termination
Pricing models
Price setting methods
• Cost-based pricing
• Competition-based pricing
• Value-based pricing
• Dynamic pricing
• List pricing
People and performance
Sales force management
• Organizational context
• Performance management
• Reward and remuneration
• Training and development
• Work definition and capabilities
• Resourcing
Economic analysis
Key elements of pricing decisions
• Demand
• Supply
• Capacity
• Sales
• Costs
• Financial analysis
• Economic Value Analysis
• Competitive analysis

3. Price differentiation
Segmentation, targeting, positioning
• Identify variables that allow the market to be
segmented
• Evaluate the attractiveness of each segment and
choose target segments
• Identify positioning concepts for each target
segment, select the best, communicate.
Marketing Research
Value exploration and customer
insight
• Experience curves
• Individual choice models
• Dynamics of evolution of demand
over time
• Static and dynamic models of
pricing
• Price discounts
• Behavioral considerations
• Interactions of price and other
marketing mix variables
• Product line pricing
• Pricing across a marketing
channels.
Communication
Value and price communication
• Technical issues
• how accurately can the
message be transferred?
• Semantic issues
• How exact can the message
be expressed?
• Efficiency issues
• How effectively can the
message affect behavior?
• Roles and responsibilities
Planning and control
Price control and discount management
• Discount strategies
• Price waterfalls
• Reporting systems
• Price monitoring systems
• Risk evaluation and management
• Quality management
• Balanced Score Card

4. Results
 Designed a detailed and successful pricing program.
 Tailored pricing processes to maintain a long lasting internal effect.
 Uncovered opportunities in current staffing, processes, data, models, mindsets, and systems.
 Extracted value in current and potential capabilities within the company and its markets.
 Identified key management issues, key information issues, and key directional modeling issues.
 Created sustainable long-term solutions in strategy, processes, and systems.
 Provided data mining, predictive modeling, and optimization.
 Significantly increased revenue and profit.
Kasei Consulting Group
• Tomorrow’s pricing excellence… begins today
Kasei Consulting Group
Call +45 9395 8400 today to find out more about
what our unique analysis and strategy tool can do
for you.
Designing a successful pricing program