The document discusses color theory, including primary colors, secondary colors, tertiary colors, warm and cool colors, and how to create color harmony. It explains that primary colors are red, yellow and blue, and that mixing primary colors creates secondary colors of green, orange and purple. Tertiary colors are formed by mixing a primary and a secondary color. [/SUMMARY]

1. Color!
ENC 3241
Clayton Benjamin

2. Primary Colors
• Red, yellow and blue
• Mixing Primary colors creates Secondary
colors
http://www.colormatters.com/color-and-
design/basic-color-theory

3. SECONDARY COLORS
• Green, orange and purple
• These are the colors formed by mixing the
primary colors.
http://www.colormatters.com/color-and-
design/basic-color-theory

4. Tertiary Colors
• These are the colors formed by mixing a
primary and a secondary color. That's why the
hue is a two word name, such as blue-green,
red-violet, and yellow-orange.
http://www.colormatters.com/color-and-
design/basic-color-theory

5. Other Terms for Colors
• Warm Colors: Colors such as red, yellow, and orange. These colors evoke warmth because
they remind us of things like the sun or fire.
• Cool Colors: Colors like blue, green, and purple (violet). These colors evoke a cool feeling
because they remind us of things like water or grass.
• Neutral Colors: Gray, Brown. These aren't on most color wheels, but they're considered
neutral because they don't contrast with much of anything. They're dull and uneventful.
• Value: Usually refers to the amount of black in a color. The more black a color has, the darker
its value.
• Brightness: Refers to the amount of white in a color. The more white a color has, the brighter
it is.
• Saturation: Refers to the amount of a color used. When a color is at full saturation, it is
extremely vibrant. When a color is "desaturated," a large amount of color has been removed.
Desaturated colors tend to be close to being neutral because there is so much gray in them.
http://colortheory.liquisoft.com/

6. Color Harmony
• A pleasing arrangement of parts
• On one extreme, it can be boring
• On the other extreme it is chaotic
http://www.colormatters.com/color-and-
design/basic-color-theory

7. Ways To Create Harmony
• A color scheme based on analogous colors
Analogous colors are any three colors which are
side by side on a 12 part color wheel, such as
yellow-green, yellow, and yellow-orange.
Usually one of the three colors predominates.
http://www.colormatters.com/color-and-
design/basic-color-theory

8. Ways To Create Harmony
• A color scheme based on complementary colors
• Complementary colors are any two colors which are
directly opposite each other, such as red and green
and red-purple and yellow-green. In the illustration
above, there are several variations of yellow-green in
the leaves and several variations of red-purple in the
orchid. These opposing colors create maximum
contrast and maximum stability.
http://www.colormatters.com/color-and-
design/basic-color-theory

9. Ways To Create Harmony
• A color scheme based on nature
• Nature provides a perfect departure point for
color harmony. In the illustration above, red
yellow and green create a harmonious design,
regardless of whether this combination fits into a
technical formula for color harmony.
http://www.colormatters.com/color-and-
design/basic-color-theory

10. Color Context

11. After Images
• When our eyes are exposed to a hue for a
prolonged period, the rods & cones become
fatigued. You might notice this if you are reading
something on colored paper, and then look away
—you often see the inverse, or complement, of
the image. This occurrence can be advantageous
if you are seeking the opposite, or contrast, of a
color. This may be dismaying to a viewer if
presented with prolonged exposure to colored
screens or reading materials.
http://www.worqx.com/color/after_image.htm

12. Example:

13. Color Generators for Designers
• http://colorschemedesigner.com/
• http://www.cssdrive.com/imagepalette/index
.php
• http://www.colorsontheweb.com/colortheory
.asp

14. Examples of Good Color Use
• http://www.webdesignfromscratch.com/web-
design/web-2-0-design-style-guide/
• http://www.inspiredm.com/colour-schemes/