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Customer Centric Culture Quotes
Quotes from Leaders driving Customer Centricity
© Copyright MarketCulture Strategies 2016
THE 8 CUSTOMER CENTRIC CULTURE DIMENSIONS
© Copyright MarketCulture Strategies 2016
CUSTOMER CENTRICITY
“A customer culture is
as fundamental to your
business as br...
© Copyright MarketCulture Strategies 2016
CUSTOMER CENTRICITY
“What’s best for the
customer is best for
the business.”
Chr...
John Stanhope,
Former CFO of Telstra. Chairman of Australia Post
“When the customer
makes you or your
business the centre
...
© Copyright MarketCulture Strategies 2016
CUSTOMER CENTRICITY
"I would define Amazon
by our big ideas, which
are customer ...
© Copyright MarketCulture Strategies 2016
CUSTOMER CENTRICITY
“There is only one boss.
The customer. And he can
fire every...
© Copyright MarketCulture Strategies 2016
CUSTOMER CENTRICITY
“There is never a
good sale for Neiman
Marcus unless it’s a
...
© Copyright MarketCulture Strategies 2016
WHY CULTURE MATTERS
Dr. Peter F. Drucker,
The World’s Most Prolific Management W...
© Copyright MarketCulture Strategies 2016
WHY CULTURE MATTERS
Louis V. Gerstner Jr.
Former Chairman and CEO, IBM
“I came t...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT
“Our version of a perfect
customer experience is one
in which o...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT
“Consumer
feedback
continues to be
our MOST
important
business ...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT
“You’ve gotta start with
the customer
experience and work
backw...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT
“Consumer data will be
the biggest
differentiator in the next
2...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT
“It’s very important to
have a FEEDBACK
LOOP, where you’re
cons...
A.G. Lafley,
Former CEO, Procter & Gamble
“I am a broken
record when
it comes to saying,
‘We have
to focus on the
consumer...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT
“We really listened to
what our users
wanted, both
qualitativel...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT
“You want to be extra
rigorous about making
the best possible t...
“Some people say,
‘Give the customers
what they want.’ But
that’s not my
approach.
Our job is to figure out
what they’re g...
CUSTOMER FORESIGHT
Henry Ford,
Founder, Ford Motor Company
”If I had asked my
customers what the
wanted, they would
have s...
© Copyright MarketCulture Strategies 2016
CUSTOMER FORESIGHT
"Get closer than ever to
your customers. So
close that you te...
© Copyright MarketCulture Strategies 2016
CUSTOMER FORESIGHT
“Any company that
wants to put customers
first….has to be wil...
© Copyright MarketCulture Strategies 2016
CUSTOMER FORESIGHT
Mark Benioff,
Founder and CEO, Salesforce.com
“You need to ge...
© Copyright MarketCulture Strategies 2016
CUSTOMER FORESIGHT
Philip Kotler,
Professor Kellogg School of Management
“Good c...
© Copyright MarketCulture Strategies 2016
CUSTOMER INSIGHT AND
FORESIGHT
“The most important
single thing is to
obsessivel...
COMPETITOR INSIGHT
“If you don’t have a
competitive advantage
don’t compete.”
Jack Welch
Former CEO – GE
© Copyright MarketCulture Strategies 2016
COMPETITOR INSIGHT
“We watch our
competitors, learn
from them, see the
things th...
© Copyright MarketCulture Strategies 2016
COMPETITOR INSIGHT AND
FORESIGHT
Andy Grove - Former CEO, Intel
“Success breeds
...
© Copyright MarketCulture Strategies 2016
COMPETITOR FORESIGHT
Gary Hamel,
Visiting Professor London Business School
“Winn...
© Copyright MarketCulture Strategies 2016
PERIPHERAL VISION
Sheryl Sandberg,
COO, Facebook
“Social media has
created a his...
© Copyright MarketCulture Strategies 2016
PERIPHERAL VISION
George S. Day,
Professor Wharton Business School
“Seeing what ...
© Copyright MarketCulture Strategies 2016
PERIPHERAL VISION
Meg Whitman,
CEO, HP
“We are living in an age of
relentless di...
© Copyright MarketCulture Strategies 2016
PERIPHERAL VISION
Ginni Rometty,
CEO, IBM
“The only way you
survive is your
cont...
Richard Branson,
CEO, Virgin
“A company is
people….
Empoyees want to
know... Am I being
listened to or am I
a cog in the w...
© Copyright MarketCulture Strategies 2016
EMPOWERMENT
“Failure is an option
here. If things are not
failing, you are not
i...
John Mackey,
Founder and CEO, Whole Foods Market
“Business is simple.
Management’s job is to
take care of employees.
Emplo...
Tony Collins,
Former CEO, Virgin Trains UK
“Put your trust in
people, not in
processes."
EMPOWERMENT
J W Marriott,
Chairman and CEO of Marriott International
“Take good care of your
employees, and they’ll
take good care of ...
Richard Branson,
CEO, Virgin
“Train people well
enough so they
can leave….
treat them well
enough so that
they don’t want ...
COLLABORATION
“Coming together is
a beginning;
Keeping together is
progress;
Working together is
success.”
Henry Ford,
Fou...
COLLABORATION
“Great things in
business are never
done by one person.
They’re done by a
team of people.”
Steve Jobs,
Found...
COLLABORATION
“The secret is to
gang up on the
problem, rather than
each other.”
Thomas Stallkamp,
Former Executive from C...
COLLABORATION
“Collaboration is vital to
sustain what we call
profound or really deep
change, because without it,
organiza...
COLLABORATION
“The leaders who work most
effectively never say ‘I.’ And that’s
not because they have trained
themselves no...
© Copyright MarketCulture Strategies 2016
“Blame is not for
failure it is for
failing to help OR
ask for help.”
Jergen Vig...
© Copyright MarketCulture Strategies 2016
“Everyone says Toyota is
the best company in the
world, but the customer
doesn’t...
STRATEGIC ALIGNMENT
Alex Bard,
Former SVP and GM at Salesforce.com
“As you grow, to get
everybody on the same
page you mus...
STRATEGIC ALIGNMENT
John Kotter,
Professor Harvard Business School
“Leaders establish the vision
for the future and set th...
STRATEGIC ALIGNMENT
Warren Buffett,
CEO , Berkshire Hathaway
“Focus on your
customers and lead
your people as
thought thei...
STRATEGIC ALIGNMENT
Michael Porter, Professor, Harvard Business School
Author – Competitive Strategy
“The essence of
strat...
STRATEGIC ALIGNMENT
Jack Welch
Former CEO – GE
“Good business
leaders create a
vision, articulate the
vision, passionatley...
STRATEGIC ALIGNMENT
“A mere 7% of
employees today fully
understand their
company’s strategies
and what’s expected of
them ...
STRATEGIC ALIGNMENT
“If the rate of change on
the outside exceeds the
rate of change on the
inside, then the end is
near.”...
David Thodey,
Former CEO, Telstra
“As a leader, I want
to be an agent for
the customer."
CUSTOMER CENTRIC LEADERSHIP
Tony Collins,
Former CEO, Virgin Trains UK
“A leader needs
passion, courage
and an ability to
listen."
CUSTOMER CENTRIC LE...
50 quotes from leaders on customer obsession, customer culture and customer centricity
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50 quotes from leaders on customer obsession, customer culture and customer centricity

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Customer Obsessed Culture and Customer Centricity Quotes from leaders around the world.

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50 quotes from leaders on customer obsession, customer culture and customer centricity

  1. 1. Customer Centric Culture Quotes Quotes from Leaders driving Customer Centricity
  2. 2. © Copyright MarketCulture Strategies 2016 THE 8 CUSTOMER CENTRIC CULTURE DIMENSIONS
  3. 3. © Copyright MarketCulture Strategies 2016 CUSTOMER CENTRICITY “A customer culture is as fundamental to your business as breathing is to living. It is the life force of your business.” Dr Linden R. Brown, Cofounder and Chairman, MarketCulture Strategies
  4. 4. © Copyright MarketCulture Strategies 2016 CUSTOMER CENTRICITY “What’s best for the customer is best for the business.” Chris Brown, Cofounder and CEO, MarketCulture Strategies
  5. 5. John Stanhope, Former CFO of Telstra. Chairman of Australia Post “When the customer makes you or your business the centre of what they do in your solution area, you have achieved customer centricity." CUSTOMER CENTRIC LEADERSHIP
  6. 6. © Copyright MarketCulture Strategies 2016 CUSTOMER CENTRICITY "I would define Amazon by our big ideas, which are customer centricity, putting the customer at the center of everything we do.” Jeff Bezos, Founder and CEO, Amazon
  7. 7. © Copyright MarketCulture Strategies 2016 CUSTOMER CENTRICITY “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton, Founder and Former CEO, Walmart
  8. 8. © Copyright MarketCulture Strategies 2016 CUSTOMER CENTRICITY “There is never a good sale for Neiman Marcus unless it’s a good buy for the customer.” Stanley Marcus, CEO, Neiman Marcus
  9. 9. © Copyright MarketCulture Strategies 2016 WHY CULTURE MATTERS Dr. Peter F. Drucker, The World’s Most Prolific Management Writer “Culture eats strategy for breakfast”
  10. 10. © Copyright MarketCulture Strategies 2016 WHY CULTURE MATTERS Louis V. Gerstner Jr. Former Chairman and CEO, IBM “I came to see in my time at IBM, that culture isn’t just one aspect of the game - it is the game.”
  11. 11. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT “Our version of a perfect customer experience is one in which our customer doesn't want to talk to us. Every time a customer contacts us, we see it as a defect. I've been saying for many, many years, people should talk to their friends, not their merchants.” Jeff Bezos, Founder and CEO, Amazon
  12. 12. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT “Consumer feedback continues to be our MOST important business driver” Howard Shultz, Chairman and CEO, Starbucks
  13. 13. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT “You’ve gotta start with the customer experience and work backwards to the technology.” Steve Jobs, Founder and Former CEO, Apple
  14. 14. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT “Consumer data will be the biggest differentiator in the next 2 to 3 years. Whoever unlocks the reams of data and uses it strategically will win.” Angela Ahrendts, Former CEO, Burberry
  15. 15. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT “It’s very important to have a FEEDBACK LOOP, where you’re constantly thinking about what you’ve done and how you could be doing better.” Elon Musk, Founder PayPal, SpaceX and Tesla Motors
  16. 16. A.G. Lafley, Former CEO, Procter & Gamble “I am a broken record when it comes to saying, ‘We have to focus on the consumer.’... I don’t think the answers are just in the numbers. You have to get out and look.” CUSTOMER INSIGHT
  17. 17. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT “We really listened to what our users wanted, both qualitatively listening to the words they say, and quantitatively looking at behavior that they take.” Mark Zuckerberg, Founder and CEO, Facebook
  18. 18. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT “You want to be extra rigorous about making the best possible thing you can. Find everything that’s wrong with it and fix it. Seek negative feedback.” Elon Musk, Founder PayPal, SpaceX and Tesla Motors
  19. 19. “Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do.” CUSTOMER FORESIGHT Steve Jobs, Founder and Former CEO, Apple
  20. 20. CUSTOMER FORESIGHT Henry Ford, Founder, Ford Motor Company ”If I had asked my customers what the wanted, they would have said a faster horse”
  21. 21. © Copyright MarketCulture Strategies 2016 CUSTOMER FORESIGHT "Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder and Former CEO, Apple
  22. 22. © Copyright MarketCulture Strategies 2016 CUSTOMER FORESIGHT “Any company that wants to put customers first….has to be willing to think long term.” Jeff Bezos, Founder and CEO, Amazon And the 10,000 Year Clock Project
  23. 23. © Copyright MarketCulture Strategies 2016 CUSTOMER FORESIGHT Mark Benioff, Founder and CEO, Salesforce.com “You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.”
  24. 24. © Copyright MarketCulture Strategies 2016 CUSTOMER FORESIGHT Philip Kotler, Professor Kellogg School of Management “Good companies will meet needs; Great companies will create markets”
  25. 25. © Copyright MarketCulture Strategies 2016 CUSTOMER INSIGHT AND FORESIGHT “The most important single thing is to obsessively focus on the customer. It’s our job everyday to make every important aspect of the customer experience a little better.” Jeff Bezos, Founder and CEO, Amazon
  26. 26. COMPETITOR INSIGHT “If you don’t have a competitive advantage don’t compete.” Jack Welch Former CEO – GE
  27. 27. © Copyright MarketCulture Strategies 2016 COMPETITOR INSIGHT “We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.” Jeff Bezos, Founder and CEO, Amazon
  28. 28. © Copyright MarketCulture Strategies 2016 COMPETITOR INSIGHT AND FORESIGHT Andy Grove - Former CEO, Intel “Success breeds complacency. Complacency breeds failure. Only the paranoid survive”
  29. 29. © Copyright MarketCulture Strategies 2016 COMPETITOR FORESIGHT Gary Hamel, Visiting Professor London Business School “Winning in business is not about being number one – its about who gets to the future first”
  30. 30. © Copyright MarketCulture Strategies 2016 PERIPHERAL VISION Sheryl Sandberg, COO, Facebook “Social media has created a historical shift from the historically powerful to the historically powerless. Now everyone has a voice.”
  31. 31. © Copyright MarketCulture Strategies 2016 PERIPHERAL VISION George S. Day, Professor Wharton Business School “Seeing what is happening and responding effectively is a key capability. Arrive too early for the party and there are no guests, arrive too late and you are cleaning up the trash.”
  32. 32. © Copyright MarketCulture Strategies 2016 PERIPHERAL VISION Meg Whitman, CEO, HP “We are living in an age of relentless disruption that is being driven by technology. Threats and uncertainty. Constant connectivity. Instant Gratification. New channels, markets and business models.”
  33. 33. © Copyright MarketCulture Strategies 2016 PERIPHERAL VISION Ginni Rometty, CEO, IBM “The only way you survive is your continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company .”
  34. 34. Richard Branson, CEO, Virgin “A company is people…. Empoyees want to know... Am I being listened to or am I a cog in the wheel? People really need to feel wanted." EMPOWERMENT
  35. 35. © Copyright MarketCulture Strategies 2016 EMPOWERMENT “Failure is an option here. If things are not failing, you are not innovating enough.” Elon Musk, Founder PayPal, SpaceX and Tesla Motors
  36. 36. John Mackey, Founder and CEO, Whole Foods Market “Business is simple. Management’s job is to take care of employees. Employee’s job is to take care of the customers. Happy customers take care of the shareholders. It’s a virtuous circle" EMPOWERMENT
  37. 37. Tony Collins, Former CEO, Virgin Trains UK “Put your trust in people, not in processes." EMPOWERMENT
  38. 38. J W Marriott, Chairman and CEO of Marriott International “Take good care of your employees, and they’ll take good care of your customers, and the customers will come back" EMPOWERMENT
  39. 39. Richard Branson, CEO, Virgin “Train people well enough so they can leave…. treat them well enough so that they don’t want to." EMPOWERMENT
  40. 40. COLLABORATION “Coming together is a beginning; Keeping together is progress; Working together is success.” Henry Ford, Founder, Ford Motor Company
  41. 41. COLLABORATION “Great things in business are never done by one person. They’re done by a team of people.” Steve Jobs, Founder and Former CEO, Apple
  42. 42. COLLABORATION “The secret is to gang up on the problem, rather than each other.” Thomas Stallkamp, Former Executive from Chrysler Corporation
  43. 43. COLLABORATION “Collaboration is vital to sustain what we call profound or really deep change, because without it, organizations are just overwhelmed by the forces of the status quo.” Dr. Peter M. Senge, Senior Lecturer MIT Sloan School of Management
  44. 44. COLLABORATION “The leaders who work most effectively never say ‘I.’ And that’s not because they have trained themselves not to say ‘I.’ They don’t think ‘I.’ They think ‘we’; they think ‘team.’ They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but ‘we’ gets the credit…. This is what creates trust, what enables you to get the task done.” Dr. Peter F. Drucker, The World’s Most Prolific Management Writer
  45. 45. © Copyright MarketCulture Strategies 2016 “Blame is not for failure it is for failing to help OR ask for help.” Jergen Vig Knudstorp, CEO Lego 45 COLLABORATION
  46. 46. © Copyright MarketCulture Strategies 2016 “Everyone says Toyota is the best company in the world, but the customer doesn’t care about the world. They care if we are the best in town or not. That’s what I want to be.” - Akio Toyoda, CEO Toyota STRATEGIC ALIGNMENT
  47. 47. STRATEGIC ALIGNMENT Alex Bard, Former SVP and GM at Salesforce.com “As you grow, to get everybody on the same page you must document what you stand for by being very clear about your values. The first one is – people matter.”
  48. 48. STRATEGIC ALIGNMENT John Kotter, Professor Harvard Business School “Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire other to go in the right direction and they, along with everyone else, sacrifice to get there.”
  49. 49. STRATEGIC ALIGNMENT Warren Buffett, CEO , Berkshire Hathaway “Focus on your customers and lead your people as thought their lives depend on your success.”
  50. 50. STRATEGIC ALIGNMENT Michael Porter, Professor, Harvard Business School Author – Competitive Strategy “The essence of strategy is choosing what not to do”
  51. 51. STRATEGIC ALIGNMENT Jack Welch Former CEO – GE “Good business leaders create a vision, articulate the vision, passionatley own the vision and relentlessly drive it to completion”
  52. 52. STRATEGIC ALIGNMENT “A mere 7% of employees today fully understand their company’s strategies and what’s expected of them in order to help achieve company goals” Robert S Kaplan – Professor, Harvard Business School. Coauthor - The Balanced Scorecard
  53. 53. STRATEGIC ALIGNMENT “If the rate of change on the outside exceeds the rate of change on the inside, then the end is near.” Jack Welch Former CEO – GE
  54. 54. David Thodey, Former CEO, Telstra “As a leader, I want to be an agent for the customer." CUSTOMER CENTRIC LEADERSHIP
  55. 55. Tony Collins, Former CEO, Virgin Trains UK “A leader needs passion, courage and an ability to listen." CUSTOMER CENTRIC LEADERSHIP

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