1. Case Study 8
Hara Software
Sep 28, 2011
ⓒ 2011 insprout Corporation.
All rights reserved

2. Company Overview
Name Hara
2755 Campus Drive, Suite 300
Headquarters
San Mateo, CA 94403
Year Founded 2008
Employees 69 employees (registered on linkedin as of Sep. 2011)
Business Provides software (Saas) to help businesses measure and reduce
Sectors their greenhouse gas emissions.
2 ⓒ 2011 insprout Corporation.
All rights reserved

3. Funding History
Year Amount Participants in the Round
Series A Jan. 2008 6M Kleiner Perkins Caufield & Byers
Kleiner Perkins Caufield & Byers,
Series B Sep. 2009 14M
JAFCO Ventures, Nth Power
Energy Technology Ventures
Series C May. 2011 25M
Focus Ventures, Navitas Capital
Total - 45M -
3 ⓒ 2011 insprout Corporation.
All rights reserved

4. Focus Area
Block Diagram
Demand Response Network Household
Power Company Energy
Business Generator
AMI HEMS Household
System
Controller Devices
Distribution Energy
MDMS Concentrator Communication
Storage
Automation
System Building/Commercial/Industrial
Energy
Generator
Measure
Control
Gas Company
BEMS/FEMS Household
Controller Devices
Service Energy
Provider Storage
System Structure Wired/Wirelsss
Communication
Unit MDMS Smart Meter
EMS Controller
Concentrator 4 ⓒ 2011 insprout Corporation.
※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association All rights reserved

5. Hara Environmental and Energy Management (EEM)
Hara EEM is a software as a service (SaaS) application that help businesses
measure and reduce their greenhouse gas emissions.
5 ⓒ 2011 insprout Corporation.
All rights reserved

6. Hara EEM’s Four Application Modules
Aggregate environmental record information from relevant data
Discover sources in order to provide a comprehensive view of resource
consumption, greenhouse gas emissions, and environmental impact.
Define strategies, optimize planning decisions, forecast reductions,
Plan identify objectives and metrics, and calculate timing and benefits
for each initiative.
Manage the execution of environmental and energy programs, track
Act results per initiative, and create an audit trail for any current or
future regulatory requirements.
Implement the Hara methodology and leverage best practices for
Innovate continuous improvements and business transformation.
6 ⓒ 2011 insprout Corporation.
All rights reserved

7. Citations
English
http://gigaom.com/cleantech/hara-scores-mother-of-all-energy-management-deals-in-
abu-dhabi/
http://news.cnet.com/8301-11128_3-10252910-54.html
http://cleanergy.blogspot.com/2011/05/energy-management-software-funded-hara.html
http://www.managingautomation.com/maonline/magazine/read/view/2010__39_s_10_C
ompanies_to_Watch__Hara_Software_27755848
Japanese
http://ippeisuzuki.wordpress.com/2010/07/12/smartgrid-/
http://www.jsim.or.jp/kaigai/1102/007.pdf
http://ippei.posterous.com/smartgrid-news-corphara
7 ⓒ 2011 insprout Corporation.
All rights reserved

8. TO BE CONTINUED
We will analyze in detail various EMS technologies and
companies in those domains
8 ⓒ 2011 insprout Corporation.
All rights reserved