Andrea Vitaletti , WLAB / Università Sapienza Presentation from "Launching Cleanweb Italy: Open Meeting" in Luiss University Rome 19/9/2012.

1. Promoting Sustainable Transportation via
Crowdsourcing
Andrea Vitaletti
WLAB, University of Rome “La Sapienza”... and WSENSE
Andrea Vitaletti: andrea.vitaletti@w-lab.it

2. Crowdsourcing for transportation
Provide feedback to users
Social collection of “transportation data”...
already a commercial success!
● PROMOTE SUSTAINABLE
BEHAVIOURS
● INFO SHARING
● PATH OPTIMIZATION
● Not necessarily the short-
sustainability
est path!
Cycling: the way ahead for towns and cities
● REAL-TIME FEEDBACK to
EU Commission - Available at ec.europa.eu ● END-USERS
● POLICY MAKERS
● URBAN PLANNERS
Andrea Vitaletti: andrea.vitaletti@w-lab.it

3. A bio-inspired approach!
Virtual
Pheromone
1. Ants release pheromone
2. Ants are attracted by pheromone
3. +visited → +pheromone → +success
4. Pheromone evaporates → success over time
MASSIVE
DATASETS
Understanding and
leveraging users
Andrea Vitaletti: andrea.vitaletti@w-lab.it
collective intelligence!