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Edward Bernays
      L’Histoire d’un homme qui
     engendra la mort de milliers
                d’autres



Zoe E. Masongsong, M.S.
Qui était Edward Bernays?




 1891-1995 (104 ans)
 Oncle = Sigmund Freud
1edwardbernays2013
1edwardbernays2013
1edwardbernays2013
Le théoricien
1edwardbernays2013
Le publicitaire le plus influent
        des États-Unis
 1920:
  – Les oeufs et le bacon
  – Les femmes se libèrent par la cigarette

 1950:
  – Destitution du président du Guatémala:
    Arbenz
Le déjeuner américain
 1924: les premiers paquets de bacon
 tranché
 Client: Les compagnies de tabac
Torches of Freedom
   Progrès!
   Bon pour vous!
   Libérérez-vous!
Des millions de femmes
               décédées
   Plus de femmes que d’hommes meurent du cancer
    du poumon

   Les fumeuses meurent plus jeunes que les
    hommes
    – Elles perdent 14,5 années de leur vie
    – Les hommes, 13,2 (Cancer.org)


   13% ont fumé au cours des trois derniers mois de
    grossesse (CDC)
1edwardbernays2013
Les gardiens
 “les diffuseurs de l’information”: les
  agences de presse
Ministre de la défence, 1944-
1951
Président, 1951-1954
Des milliers de Maya tués
Guatemala  Cuba  Vietnam
Bernays et la démocratie:

 Lejugement du public américain est
 inadéquat:

 “Ils peuvent aisément voter pour la
 mauvaise personne ou désirer un produit
 inadéquat, aussi ont-ils besoin d’être
 guidé en ce sens par une élite instruite”.


        ~Anne Bernays, interviewée par Adam Curtis
Bernays et la démocratie:

“L'ingénierie du consentement est
 l'essence même du processus
 démocratique, la liberté de persuader
 et de suggérer »..

                       ~Edward Bernays
                 The Engineering of Consent (1955)
Un despotisme éclairé
 Lesouverain connaît
 mieux l’intérêt de ses
 sujets qu’eux-mêmes.


 Sa responsabilité envers
 eux consiste à empêcher
 leur participation active à
 la politique.
Le legs de Barney :
        l’indifférence américaine
Notice Of St. Johns River Water
NOTICE OF ST. JOHNS RIVER WATER MANAGEMENT DISTRICT INTENDED DECISION(S) The District intends to approve of the
Compliance Report(s) of the following permittee(s) and to modify the terms and/or conditions of the existing Consumptive Water Use Permit(s)
described below at the District's Governing Board meeting on April 10, 2012. Bass-Carlton Sod Inc, PO Box 420067, Kissimmee, FL 34742,
application #3429. This is a 10-year compliance report of a permit issued on May 8, 2001. The District proposes a reduction from the previously
permitted allocation of 2157.4 million gallons per year (mgy) to 977.4 mgy for irrigation of 1989 acres of sod, hay, cornand vegetable crops. The
withdrawals used by this project will consist of groundwater from FAS - Upper Floridan Aquifer via 3 active wells and 3 proposed wells in Osceola
County, located in Sections: 25, 26, 27, 34, 35 and 36, Township: 31 South, Range: 33 East; Sections: 5 and 6, Township: 32 South, Range: 34
East; Sections: 29, 30, 31 and 32, Township: 31 South, Range: 34 East; Sections: 1, 2 and3, Township: 32 South, Range: 33 East, known as Bass-
Carlton Sod. If you wish to receive a copy of a Technical Staff Report (TSR) that provides the St. Johns River Water Management District (District)
staffs' analysis on the above-listed compliance report(s) and associated permit(s), please submit your request to: Director, Bureau of Regulatory
Support, P.O. Box 1429, Palatka, FL 32178-1429. Once a TSR becomes available, you may also review it by going to the Permitting section of the
District's website at floridas water.com/permitting/index.html. To obtain information on how to find and view a TSR, visit
https://permitting.sjrwmd.com/epermitting/html/EP_FAQs.html, and then follow the directions provided under "How to find a Technical Staff
Report (TSR) or other application file documents." A person whose substantial interests are or may be affected has the right to request an
administrative hearing by filing a written petition with the District. Pursuant to Chapter 28-106 and Rule 40C-1.1007, Florida Administrative Code
(F.A.C.), the petition must be filed (received) either by delivery at the office of the District Clerk at District Headquarters, P. O. Box 1429, Palatka
Florida 32178-1429 (4049 Reid St., Palatka, FL 32177) or by e-mail with the District Clerk at Clerk@sjrwmd.com, within twenty-one (21) days of
newspaper publication of the notice of intended District decision (for those persons to whom the District does not mail or email actual notice). A
petition for an administrative hearing is deemed filed upon receipt of the complete petition by the District Clerk at the District Headquarters in
Palatka, Florida during the District's regular business hours. The District's regular business hours are 8 a.m. - 5 p.m., excluding weekends and
District holidays. Petitions received by the District Clerk after the District's regular business hours shall be deemed filed as of 8 a.m. on the next
regular District business day. A petition must comply with Sections 120.54(5)(b)4. and 120.569(2)(c), Florida Statutes (F.S.), and Chapter 28-106,
F.A.C. The District's acceptance of petitions filed by e-mail is subject to certain conditions set forth in the District's Statement of Agency
Organization and Operation (issued pursuant to Rule 28-101.001, F.A.C.), which is available for viewing at floridaswater.com. The District will not
accept a petition sent by facsimile (fax). Mediation may be available if you meet the conditions stated in the full Notice of Rights (see last
paragraph). The right to an administrative hearing and the relevant procedures to be followed are governed by Chapter 120, F.S., Chapter 28-106,
F.A.C., and Rule 40C-1.1007, F.A.C. Because the administrative hearing process is designed to formulate final agency action, the filing of a petition
means the District's final action may be different from the position taken by it in this notice. Failure to file a petition for an administrative hearing
within the requisite time frame shall constitute a waiver of the right to an administrative hearing. (Rule 28-106.111, F.A.C.). If you wish to do so,
please visit http://floridaswater.com/nor_intdec/ to read the complete Notice of Rights to determine any legal rights you may have concerning the
District's intended decision(s) on the compliance report(s) described above. You can also request the Notice of Rights by contacting the Director,
Bureau of Regulatory Support, P. O. Box 1429, Palatka, FL 32178, tele. no. (386)329-4268. OSC1178998 3/17/2012



                                                                  ~Apathy, TEDx lecture by Dave Meslin
Une publicité de Nike




        ~Apathy, TEDx lecture by Dave Meslin
Invitation à la partipation
         publique




         ~Apathy, TEDx lecture by Dave Meslin
1edwardbernays2013
Sources
– 7 PR Campaigns That Changed The World,
  blog: “PR, Films & Fantasies” (1/2/11)

– Apathy, Dave Meslin (TEDx on YouTube)

– Books That Shook the World, PBS.org

– Century of the Self, Adam Curtis (2002)

– Edward Bernays, Wikipedia (3/14/12)

– Google Images

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1edwardbernays2013

  • 1. Edward Bernays L’Histoire d’un homme qui engendra la mort de milliers d’autres Zoe E. Masongsong, M.S.
  • 2. Qui était Edward Bernays?  1891-1995 (104 ans)  Oncle = Sigmund Freud
  • 8. Le publicitaire le plus influent des États-Unis  1920: – Les oeufs et le bacon – Les femmes se libèrent par la cigarette  1950: – Destitution du président du Guatémala: Arbenz
  • 9. Le déjeuner américain  1924: les premiers paquets de bacon tranché
  • 10.  Client: Les compagnies de tabac
  • 12. Progrès!
  • 13. Bon pour vous!
  • 14. Libérérez-vous!
  • 15. Des millions de femmes décédées  Plus de femmes que d’hommes meurent du cancer du poumon  Les fumeuses meurent plus jeunes que les hommes – Elles perdent 14,5 années de leur vie – Les hommes, 13,2 (Cancer.org)  13% ont fumé au cours des trois derniers mois de grossesse (CDC)
  • 17. Les gardiens  “les diffuseurs de l’information”: les agences de presse
  • 18. Ministre de la défence, 1944- 1951 Président, 1951-1954
  • 19. Des milliers de Maya tués
  • 20. Guatemala  Cuba  Vietnam
  • 21. Bernays et la démocratie:  Lejugement du public américain est inadéquat: “Ils peuvent aisément voter pour la mauvaise personne ou désirer un produit inadéquat, aussi ont-ils besoin d’être guidé en ce sens par une élite instruite”. ~Anne Bernays, interviewée par Adam Curtis
  • 22. Bernays et la démocratie: “L'ingénierie du consentement est l'essence même du processus démocratique, la liberté de persuader et de suggérer ».. ~Edward Bernays The Engineering of Consent (1955)
  • 23. Un despotisme éclairé  Lesouverain connaît mieux l’intérêt de ses sujets qu’eux-mêmes.  Sa responsabilité envers eux consiste à empêcher leur participation active à la politique.
  • 24. Le legs de Barney : l’indifférence américaine Notice Of St. Johns River Water NOTICE OF ST. JOHNS RIVER WATER MANAGEMENT DISTRICT INTENDED DECISION(S) The District intends to approve of the Compliance Report(s) of the following permittee(s) and to modify the terms and/or conditions of the existing Consumptive Water Use Permit(s) described below at the District's Governing Board meeting on April 10, 2012. Bass-Carlton Sod Inc, PO Box 420067, Kissimmee, FL 34742, application #3429. This is a 10-year compliance report of a permit issued on May 8, 2001. The District proposes a reduction from the previously permitted allocation of 2157.4 million gallons per year (mgy) to 977.4 mgy for irrigation of 1989 acres of sod, hay, cornand vegetable crops. The withdrawals used by this project will consist of groundwater from FAS - Upper Floridan Aquifer via 3 active wells and 3 proposed wells in Osceola County, located in Sections: 25, 26, 27, 34, 35 and 36, Township: 31 South, Range: 33 East; Sections: 5 and 6, Township: 32 South, Range: 34 East; Sections: 29, 30, 31 and 32, Township: 31 South, Range: 34 East; Sections: 1, 2 and3, Township: 32 South, Range: 33 East, known as Bass- Carlton Sod. If you wish to receive a copy of a Technical Staff Report (TSR) that provides the St. Johns River Water Management District (District) staffs' analysis on the above-listed compliance report(s) and associated permit(s), please submit your request to: Director, Bureau of Regulatory Support, P.O. Box 1429, Palatka, FL 32178-1429. Once a TSR becomes available, you may also review it by going to the Permitting section of the District's website at floridas water.com/permitting/index.html. To obtain information on how to find and view a TSR, visit https://permitting.sjrwmd.com/epermitting/html/EP_FAQs.html, and then follow the directions provided under "How to find a Technical Staff Report (TSR) or other application file documents." A person whose substantial interests are or may be affected has the right to request an administrative hearing by filing a written petition with the District. Pursuant to Chapter 28-106 and Rule 40C-1.1007, Florida Administrative Code (F.A.C.), the petition must be filed (received) either by delivery at the office of the District Clerk at District Headquarters, P. O. Box 1429, Palatka Florida 32178-1429 (4049 Reid St., Palatka, FL 32177) or by e-mail with the District Clerk at Clerk@sjrwmd.com, within twenty-one (21) days of newspaper publication of the notice of intended District decision (for those persons to whom the District does not mail or email actual notice). A petition for an administrative hearing is deemed filed upon receipt of the complete petition by the District Clerk at the District Headquarters in Palatka, Florida during the District's regular business hours. The District's regular business hours are 8 a.m. - 5 p.m., excluding weekends and District holidays. Petitions received by the District Clerk after the District's regular business hours shall be deemed filed as of 8 a.m. on the next regular District business day. A petition must comply with Sections 120.54(5)(b)4. and 120.569(2)(c), Florida Statutes (F.S.), and Chapter 28-106, F.A.C. The District's acceptance of petitions filed by e-mail is subject to certain conditions set forth in the District's Statement of Agency Organization and Operation (issued pursuant to Rule 28-101.001, F.A.C.), which is available for viewing at floridaswater.com. The District will not accept a petition sent by facsimile (fax). Mediation may be available if you meet the conditions stated in the full Notice of Rights (see last paragraph). The right to an administrative hearing and the relevant procedures to be followed are governed by Chapter 120, F.S., Chapter 28-106, F.A.C., and Rule 40C-1.1007, F.A.C. Because the administrative hearing process is designed to formulate final agency action, the filing of a petition means the District's final action may be different from the position taken by it in this notice. Failure to file a petition for an administrative hearing within the requisite time frame shall constitute a waiver of the right to an administrative hearing. (Rule 28-106.111, F.A.C.). If you wish to do so, please visit http://floridaswater.com/nor_intdec/ to read the complete Notice of Rights to determine any legal rights you may have concerning the District's intended decision(s) on the compliance report(s) described above. You can also request the Notice of Rights by contacting the Director, Bureau of Regulatory Support, P. O. Box 1429, Palatka, FL 32178, tele. no. (386)329-4268. OSC1178998 3/17/2012 ~Apathy, TEDx lecture by Dave Meslin
  • 25. Une publicité de Nike ~Apathy, TEDx lecture by Dave Meslin
  • 26. Invitation à la partipation publique ~Apathy, TEDx lecture by Dave Meslin
  • 28. Sources – 7 PR Campaigns That Changed The World, blog: “PR, Films & Fantasies” (1/2/11) – Apathy, Dave Meslin (TEDx on YouTube) – Books That Shook the World, PBS.org – Century of the Self, Adam Curtis (2002) – Edward Bernays, Wikipedia (3/14/12) – Google Images

Notes de l'éditeur

  1. His mother, Anna, was Freud’s sister. His father, Ely, was Freud’s wife’s brother.
  2. (this could be 3 slides, w/pic of Goebbels and/or cover; covers & pic of Freud getting honorary doctorate or something)
  3. (this could be 3 slides, w/pic of Goebbels and/or cover; covers & pic of Freud getting honorary doctorate or something)
  4. Propaganda  PR; Nazi propaganda: Joseph Goebbels: Crystallizing Public Opinion , Bernays (1923)
  5. Inspiration for one of the world's most sinister campaigns: Joseph Goebbels' push to sell the Holocaust.
  6. Main competitor, Ivy Lee (male), died in 1934.
  7. Survey shows doctors recommend protein-rich breakfast
  8. American women didn’t smoke in public, taboo, could get arrested (one source said). Women’s Emancipation.
  9. Women in the background are at the beach—bathing suits were seen as a symbol of freedom for women, women’s liberation, vs. sexually–repressive conservatism/male supremacy.
  10. women’s liberation
  11. Smoking during pregnancy causes miscarriage, premature delivery, stillbirth, infant death, low birth-weight, and SIDS (Cancer.org). About 13% of women reported smoking during last 3 months of pregnancy. male smokers’ lives shortened by 13.2 years female smokers’ lives by 14.5 years
  12. Bernays’ bragged about it. Self-proclaimed expert on Guatemala?
  13. Jacobo Árbenz Guzmán Jacobo Árbenz Guzmán. Land reform. Communist smears
  14. Gloriosa victoria , Diego Rivera, covered up for 50 years, found in Russia. Decades of tyranny resulted in hundreds of thousands of people (mostly poor Mayans) undergoing dislocation, torture and death.
  15. Guatemala set the pattern for U.S. interventions—Cuba, Vietnam.
  16. The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”
  17. Ideology of enlightened despotism, ~Anne Bernays, interviewed by Adam Curtis. Gustav II of Sweden – 1771-1792, from Wikipedia. His responsibility to them thus precluded their political participation.
  18. Artist: Neal Fox