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1edwardbernays2013

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1edwardbernays2013

  1. 1. Edward Bernays L’Histoire d’un homme qui engendra la mort de milliers d’autresZoe E. Masongsong, M.S.
  2. 2. Qui était Edward Bernays? 1891-1995 (104 ans) Oncle = Sigmund Freud
  3. 3. Le théoricien
  4. 4. Le publicitaire le plus influent des États-Unis 1920: – Les oeufs et le bacon – Les femmes se libèrent par la cigarette 1950: – Destitution du président du Guatémala: Arbenz
  5. 5. Le déjeuner américain 1924: les premiers paquets de bacon tranché
  6. 6.  Client: Les compagnies de tabac
  7. 7. Torches of Freedom
  8. 8.  Progrès!
  9. 9.  Bon pour vous!
  10. 10.  Libérérez-vous!
  11. 11. Des millions de femmes décédées Plus de femmes que d’hommes meurent du cancer du poumon Les fumeuses meurent plus jeunes que les hommes – Elles perdent 14,5 années de leur vie – Les hommes, 13,2 (Cancer.org) 13% ont fumé au cours des trois derniers mois de grossesse (CDC)
  12. 12. Les gardiens “les diffuseurs de l’information”: les agences de presse
  13. 13. Ministre de la défence, 1944-1951Président, 1951-1954
  14. 14. Des milliers de Maya tués
  15. 15. Guatemala  Cuba  Vietnam
  16. 16. Bernays et la démocratie: Lejugement du public américain est inadéquat: “Ils peuvent aisément voter pour la mauvaise personne ou désirer un produit inadéquat, aussi ont-ils besoin d’être guidé en ce sens par une élite instruite”. ~Anne Bernays, interviewée par Adam Curtis
  17. 17. Bernays et la démocratie:“Lingénierie du consentement est lessence même du processus démocratique, la liberté de persuader et de suggérer ».. ~Edward Bernays The Engineering of Consent (1955)
  18. 18. Un despotisme éclairé Lesouverain connaît mieux l’intérêt de ses sujets qu’eux-mêmes. Sa responsabilité envers eux consiste à empêcher leur participation active à la politique.
  19. 19. Le legs de Barney : l’indifférence américaineNotice Of St. Johns River WaterNOTICE OF ST. JOHNS RIVER WATER MANAGEMENT DISTRICT INTENDED DECISION(S) The District intends to approve of theCompliance Report(s) of the following permittee(s) and to modify the terms and/or conditions of the existing Consumptive Water Use Permit(s)described below at the Districts Governing Board meeting on April 10, 2012. Bass-Carlton Sod Inc, PO Box 420067, Kissimmee, FL 34742,application #3429. This is a 10-year compliance report of a permit issued on May 8, 2001. The District proposes a reduction from the previouslypermitted allocation of 2157.4 million gallons per year (mgy) to 977.4 mgy for irrigation of 1989 acres of sod, hay, cornand vegetable crops. Thewithdrawals used by this project will consist of groundwater from FAS - Upper Floridan Aquifer via 3 active wells and 3 proposed wells in OsceolaCounty, located in Sections: 25, 26, 27, 34, 35 and 36, Township: 31 South, Range: 33 East; Sections: 5 and 6, Township: 32 South, Range: 34East; Sections: 29, 30, 31 and 32, Township: 31 South, Range: 34 East; Sections: 1, 2 and3, Township: 32 South, Range: 33 East, known as Bass-Carlton Sod. If you wish to receive a copy of a Technical Staff Report (TSR) that provides the St. Johns River Water Management District (District)staffs analysis on the above-listed compliance report(s) and associated permit(s), please submit your request to: Director, Bureau of RegulatorySupport, P.O. Box 1429, Palatka, FL 32178-1429. Once a TSR becomes available, you may also review it by going to the Permitting section of theDistricts website at floridas water.com/permitting/index.html. To obtain information on how to find and view a TSR, visithttps://permitting.sjrwmd.com/epermitting/html/EP_FAQs.html, and then follow the directions provided under "How to find a Technical StaffReport (TSR) or other application file documents." A person whose substantial interests are or may be affected has the right to request anadministrative hearing by filing a written petition with the District. Pursuant to Chapter 28-106 and Rule 40C-1.1007, Florida Administrative Code(F.A.C.), the petition must be filed (received) either by delivery at the office of the District Clerk at District Headquarters, P. O. Box 1429, PalatkaFlorida 32178-1429 (4049 Reid St., Palatka, FL 32177) or by e-mail with the District Clerk at Clerk@sjrwmd.com, within twenty-one (21) days ofnewspaper publication of the notice of intended District decision (for those persons to whom the District does not mail or email actual notice). Apetition for an administrative hearing is deemed filed upon receipt of the complete petition by the District Clerk at the District Headquarters inPalatka, Florida during the Districts regular business hours. The Districts regular business hours are 8 a.m. - 5 p.m., excluding weekends andDistrict holidays. Petitions received by the District Clerk after the Districts regular business hours shall be deemed filed as of 8 a.m. on the nextregular District business day. A petition must comply with Sections 120.54(5)(b)4. and 120.569(2)(c), Florida Statutes (F.S.), and Chapter 28-106,F.A.C. The Districts acceptance of petitions filed by e-mail is subject to certain conditions set forth in the Districts Statement of AgencyOrganization and Operation (issued pursuant to Rule 28-101.001, F.A.C.), which is available for viewing at floridaswater.com. The District will notaccept a petition sent by facsimile (fax). Mediation may be available if you meet the conditions stated in the full Notice of Rights (see lastparagraph). The right to an administrative hearing and the relevant procedures to be followed are governed by Chapter 120, F.S., Chapter 28-106,F.A.C., and Rule 40C-1.1007, F.A.C. Because the administrative hearing process is designed to formulate final agency action, the filing of a petitionmeans the Districts final action may be different from the position taken by it in this notice. Failure to file a petition for an administrative hearingwithin the requisite time frame shall constitute a waiver of the right to an administrative hearing. (Rule 28-106.111, F.A.C.). If you wish to do so,please visit http://floridaswater.com/nor_intdec/ to read the complete Notice of Rights to determine any legal rights you may have concerning theDistricts intended decision(s) on the compliance report(s) described above. You can also request the Notice of Rights by contacting the Director,Bureau of Regulatory Support, P. O. Box 1429, Palatka, FL 32178, tele. no. (386)329-4268. OSC1178998 3/17/2012 ~Apathy, TEDx lecture by Dave Meslin
  20. 20. Une publicité de Nike ~Apathy, TEDx lecture by Dave Meslin
  21. 21. Invitation à la partipation publique ~Apathy, TEDx lecture by Dave Meslin
  22. 22. Sources– 7 PR Campaigns That Changed The World, blog: “PR, Films & Fantasies” (1/2/11)– Apathy, Dave Meslin (TEDx on YouTube)– Books That Shook the World, PBS.org– Century of the Self, Adam Curtis (2002)– Edward Bernays, Wikipedia (3/14/12)– Google Images

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