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FUZZY BUNNIES
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011   JANICE@LUXR.CO
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011   JANICE@LUXR.CO
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011   JANICE@LUXR.CO
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011   JANICE@LUXR.CO
5%
                                                       (not the real number)




LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011                           JANICE@LUXR.CO
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011   JANICE@LUXR.CO
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011   JANICE@LUXR.CO
(Proportions are accurate, but metrics on this page are not real values.)



                        5%                                                 4%                                       9.75%




        30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
        Say each conversion is worth $2

        That works out to $26,000 revenue by not waiting.



        That’s more than most startups pay for design services, total, prior to launch.
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011                                                                        JANICE@LUXR.CO
Less risk (and more)


                                                           The old
                                                            way

                                                       )
                                                                           The new
                                                                             way




                                                                     )
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011                     JANICE@LUXR.CO
The LEAN principle:

                         reduce INVENTORY, RISK, and WASTE


                                                                                           Nobody
                                       Like this...                                        clicked.




                                                                                    )
                         )




               Make a design                                                 Discover that it
                 decision                                  3 MONTHS           wasn’t right




                                                            3 HOURS


LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011                                       JANICE@LUXR.CO
Thank You!

                                                                Janice Fraser
                                                                www.luxr.co

                                                                 @clevergirl
                                                                  @luxrco
                                                                  #LeanUX


LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011                            JANICE@LUXR.CO

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Task Rabbit Case Study, SXSW Edition

  • 1. startups + ux 4evr FUZZY BUNNIES
  • 2. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 3. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 4. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 5. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 6. 5% (not the real number) LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 7. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 8. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 9. (Proportions are accurate, but metrics on this page are not real values.) 5% 4% 9.75% 30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions Say each conversion is worth $2 That works out to $26,000 revenue by not waiting. That’s more than most startups pay for design services, total, prior to launch. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 10. Less risk (and more) The old way ) The new way ) LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 11. The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURS LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO
  • 12. Thank You! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUX LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO