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Crushing the BoulderUser Experience for Lean Startups
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
Janice Fraser                                           www.luxr.co                                            @clevergirl...
Part 1: Lean UX                                           Lean Startup           ?                                        ...
Lean Startup?PRESENTED AT DIGITAL GARAGE, AUGUST 2011                   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
Steve Blank   Customer DevelopmentPRESENTED AT DIGITAL GARAGE, AUGUST 2011                                        INFO@LUX...
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
Brant Cooper                                           Patrick VlaskovitzPRESENTED AT DIGITAL GARAGE, AUGUST 2011         ...
1,720,000PRESENTED AT DIGITAL GARAGE, AUGUST 2011               INFO@LUXR.CO
“                 ”PRESENTED AT DIGITAL GARAGE, AUGUST 2011       INFO@LUXR.CO
(         )(                 )(   -UP       )(3-UP,                )
(         )(                     )(   -UP           )(3-UP,                    )              ”               ”
(         )(                     )(   -UP           )(3-UP,                    )              ”               ”
(         )(                     )(   -UP           )(3-UP,                    )              ”               ”
/(         )(                     )(   -UP           )(3-UP,                    )              ”               ”
MVP                                                  “       ”                                                 = UX!?PRESE...
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
+   +PRESENTED AT DIGITAL GARAGE, AUGUST 2011           INFO@LUXR.CO
40,000 views                                                  (past 3 mos)                                            27,3...
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
UX Cycles                                           THINK                              GENERATIVE RESEARCH                ...
UX?PRESENTED AT DIGITAL GARAGE, AUGUST 2011         INFO@LUXR.CO
Design > UI                                                                           1. BLAH                             ...
*                        *20, 30, 50PRESENTED AT DIGITAL GARAGE, AUGUST 2011       INFO@LUXR.CO
UX   ”                                               ”PRESENTED AT DIGITAL GARAGE, AUGUST 2011           INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
Lean UXPRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
LeanUXPRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
LEAN UX              1.              2.              3.              4.              5.                           /   /   ...
LEAN UX              1.              2.              3.              4.              5.         UX              6.        ...
______________          (      )                             ________________                                             ...
•     •     •     •                                                     Well, that                                        ...
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   JANICE@LUXR.CO
2 :PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
Optimizely•                                                   •                                           A/B         •   ...
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Optimizely•                                                   •                                           A/B         •   ...
Optimizely•   •                                                   •               •                                       ...
Optimizely•   •                                                   •               •                                       ...
Optimizely•   •                                                   •               •                                       ...
•                                                                            Bayer & Holzbatt                             ...
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
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PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
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PRESENTED AT DIGITAL GARAGE, AUGUST 2011   JANICE@LUXR.CO
3 :                                           6PRESENTED AT DIGITAL GARAGE, AUGUST 2011       INFO@LUXR.CO
1. BLAH                                                                           2. BLAH                                 ...
BLAH BLAH BLAH                                                       BLAH BLAH BLAH                                       ...
BLAH BLAH BLAH                                                       BLAH BLAH BLAH                                       ...
BLAH BLAH BLAH                                                       BLAH BLAH BLAH                                       ...
BLAH BLAH BLAH                                                       BLAH BLAH BLAH                                       ...
“   ?”    6PRESENTED AT DIGITAL GARAGE, AUGUST 2011            INFO@LUXR.CO
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PRESENTED AT DIGITAL GARAGE, AUGUST 2011   JANICE@LUXR.CO
Part 4:                     &PRESENTED AT DIGITAL GARAGE, AUGUST 2011       INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
a/b                                             KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011            INFO@LUXR.CO
a/b                                             KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011            INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
a/b                                             KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011            INFO@LUXR.CO
a/b                                             KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011            INFO@LUXR.CO
?                                   Traffic                                                   Gross #                      ...
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
5%                                           (          )PRESENTED AT DIGITAL GARAGE, AUGUST 2011        INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   INFO@LUXR.CO
(Real proportions, but not real VALUES)                        5%                                 4%                  9.75...
The LEAN principle:                                           ,          , and                                            ...
?                                              (             )                                             “Vanity Metrics...
ANALYTICS                        CONVERSION       UNMODERATED                                           TESTING          T...
PRESENTED AT DIGITAL GARAGE, AUGUST 2011   JANICE@LUXR.CO
Hiro Maeda, Open Network Lab, Inc.                                               (@DJTokyo)                      Yusuke Ta...
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東京にLUXr のワークショップ。

Tokyo 1 day (日本語)

  1. 1. Crushing the BoulderUser Experience for Lean Startups
  2. 2. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  3. 3. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  4. 4. Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  5. 5. Part 1: Lean UX Lean Startup ? UX ? Lean UX ?PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  6. 6. Lean Startup?PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  7. 7. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  8. 8. Steve Blank Customer DevelopmentPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  9. 9. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  10. 10. Brant Cooper Patrick VlaskovitzPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  11. 11. 1,720,000PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  12. 12. “ ”PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  13. 13. ( )( )( -UP )(3-UP, )
  14. 14. ( )( )( -UP )(3-UP, ) ” ”
  15. 15. ( )( )( -UP )(3-UP, ) ” ”
  16. 16. ( )( )( -UP )(3-UP, ) ” ”
  17. 17. /( )( )( -UP )(3-UP, ) ” ”
  18. 18. MVP “ ” = UX!?PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  19. 19. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  20. 20. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  21. 21. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  22. 22. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  23. 23. + +PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  24. 24. 40,000 views (past 3 mos) 27,331 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  25. 25. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  26. 26. UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  27. 27. UX?PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  28. 28. Design > UI 1. BLAH 2. BLAH WHY 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEKPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  29. 29. * *20, 30, 50PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  30. 30. UX ” ”PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  31. 31. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  32. 32. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  33. 33. Lean UXPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  34. 34. LeanUXPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  35. 35. LEAN UX 1. 2. 3. 4. 5. / / 6. 7. 8. 9.PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  36. 36. LEAN UX 1. 2. 3. 4. 5. UX 6. 7.PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  37. 37. ______________ ( ) ________________ ( ) ____________________ ( ) ___________________ ( ) ________________ (KPI)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  38. 38. • • • • Well, that What here is thing will take hard? some workPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  39. 39. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
  40. 40. 2 :PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  41. 41. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  42. 42. Optimizely• • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  43. 43. Optimizely• • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  44. 44. Optimizely• • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  45. 45. Optimizely• • • • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  46. 46. Optimizely• • • • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  47. 47. Optimizely• • • • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  48. 48. • Bayer & Holzbatt • Indi Young • • Optimizely• • • • A/B • •PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  49. 49. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  50. 50. ... ” ”PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  51. 51. “ ” • • 3 • ” ” • • • 34 • Berkshire • • • “ ” • : 125,000 1 543.192 9 8 • “ ”PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  52. 52. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  53. 53. ... " "PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  54. 54. /PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  55. 55. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  56. 56. ______PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  57. 57. /PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  58. 58. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  59. 59. : 5 10PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  60. 60. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  61. 61. ( )PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  62. 62. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
  63. 63. 3 : 6PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  64. 64. 1. BLAH 2. BLAH WHY 3. BLAH WHAT HOW (INSERT BUSINESS THINKING HERE) BOB CAN... (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEKPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  65. 65. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY WHAT HOWPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  66. 66. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY WHAT HOWPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  67. 67. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY WHAT HOWPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  68. 68. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH / WHY Mary WHAT HOWPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  69. 69. “ ?” 6PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  70. 70. 6PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  71. 71. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
  72. 72. Part 4: &PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  73. 73. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  74. 74. a/b KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  75. 75. a/b KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  76. 76. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  77. 77. a/b KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  78. 78. a/b KPIsPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  79. 79. ? Traffic Gross # Marketing CMP/CPC/CPA/NPS Conversion Funnel Marketing & Throughput (%) Product Product Usage (%) Product (black box)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  80. 80. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  81. 81. 5% ( )PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  82. 82. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  83. 83. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  84. 84. (Real proportions, but not real VALUES) 5% 4% 9.75% 30 * 10,000 / * 4.75% = 13,500 $2 $26,000 ( ).PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  85. 85. The LEAN principle: , , and Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 wasn’t right 3PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  86. 86. ? ( ) “Vanity Metrics” “KPI” “A/B Tests” “Metrics for Pirates”PRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  87. 87. ANALYTICS CONVERSION UNMODERATED TESTING TESTS WITH VIDEO Google Analytics KISS Metrics Unbounce Usertesting.com Mixpanel Optimizely TryMyUI Flurry Userlytics LocalLytics WhatUsersDo Stats Mix (just an api) Loop11 HEAT MAPPING MESSAGE RECALL MICRO USABILITY Crazy Egg ClueApp Click Tale FiveSecondTest Navflow Gaze Hawk Usabilia Clicktest Verify Intuition HQ UserZoomPRESENTED AT DIGITAL GARAGE, AUGUST 2011 INFO@LUXR.CO
  88. 88. PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
  89. 89. Hiro Maeda, Open Network Lab, Inc. (@DJTokyo) Yusuke Takahashi, Individual Company, Inc. (@aerodynamics)PRESENTED AT DIGITAL GARAGE, AUGUST 2011 JANICE@LUXR.CO
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