Is Digital Signage a natural evolution of outdoor communication or a New Media?
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This document discusses the evolution of digital signage and digital out-of-home (DOOH) advertising. It notes that DOOH allows for interactivity, location-based services, and user generated content. Major trends include mobility, interactivity, and always-on connectivity. Successful DOOH requires integrated participative engagement and added value through relevant content, location-based services, and timely information. Monetizing DOOH involves various business models where landlords, content management systems, and advertisers generate revenue through advertising, content renting, and revenue sharing. The future of DOOH is bright if it can move beyond classical static screens.
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Is Digital Signage a natural evolution of outdoor communication or a New Media?
- 1. Bertrand Prignon IRIMI Digital Signage A new Media? B. Prignon
- 2. ? B. Prignon
- 3. ? B. Prignon
- 4. ! CONTENT Outdoor the only media without content B. Prignon
- 5. Evolution Time & Place Outdoor Time & Place Targets OOH Time & Place Targets DOOH Behaviours B. Prignon
- 6. The search for the Graal Land Lords CMS Media Content B. Prignon Reps
- 7. Major Trends Mobility Interactivity « Always On » «UGC» Location Base Services User Generated Content Digital OOH Participative Out-of-the Box Brand Experience Disruption Engage the consumers Surprise the targets B. Prignon
- 8. The Gold Triangle Information Advertising & Services Advertainment Infotainment ! B. Prignon Exploitation Land Lords & CMS
- 9. Driving Demand / Driving Consumption... Digital Out-of-Home and the Participation Age New Communities, New Behaviors Infrastructure, Demands On the Network Driving Demand B. Prignon Driving consumption ..
- 10. The DOOH challenge… Need to integrate Participative Engagement and Added Value B. Prignon
- 11. The DOOH challenge… Added Value Relevant Contents Location Base Service Time Base Information Relevant Advertising B. Prignon
- 12. The DOOH challenge… Added Value France : La ville de Marseille installe une borne interactive outdoor facilitant la localisation des B. Prignon commerces 14 janvier 2010 à 9:48
- 13. The DOOH challenge… Metrics How Many? How Often? B. Prignon
- 14. The DOOH challenge… Metrics How Well? Impact on Brand Equity Brand Activation B. Prignon And...Sales
- 15. Monetizing – Business Models Advert. Revenues Land Lords CMS Advertisers Renting Software Hardware (screens) Kick Back On Adv Rev Implementation B. Prignon Location Loans
- 16. Monetizing – Business Models Financing Advert. Revenues Software Land Media CMS Advertisers Lords Reps Financing Screens Kick Back On Adv Rev Implementation B. Prignon Location Loans & Revenues Sharing
- 17. Monetizing – Business Models CMS Advert. Revenues Land New Media Advertisers Lords Reps Content Kick Back On Adv Rev Provider Revenues Sharing B. Prignon
- 18. Monetizing – Business Models CMS Advert. Revenues Revenue Financing Screens Interaction Land New Media Advertisers Lords Reps Sharing Kick Back On Adv Rev Revenues Sharing B. Prignon Content Provider Content Renting
- 19. Futur’s Bright? The end of “classical”Screens? B. Prignon
- 20. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Thank You Bertrand Prignon Pic’s will be here Slides will up be there Cleverwood is a trademark of Fair Wood Ventures sprl/bvba