From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by Omi Sido, Senior Technical SEO, Canon Europe.

1. Omi Sido
@OmiSido
RankBrain in 2017 – Facing the Future of SEO

2. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

3. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
https://youtu.be/l8VnZCcl9J4

4. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
There is a new kid in town but nobody is talking him. Why?

5. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

6. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

7. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

8. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
What is RankBrain?

9. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
What is RankBrain?

10. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
Long Tail Query Entered
RankBrain Makes a Guess and Re-Writes the Query into
Something it Recognises
Is the User Satisfied? Yes
Cool. Next Time I see a Query Like
This, I’ll Put This Page at the Top
No

11. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

12. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
Links are still important
for SEO!

13. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

14. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
https://www.advancedwebranking.com/cloud/ctrstudy/

15. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

16. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO

17. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
How do you improve
your CTR?
The answer is
Relevance.

18. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
Write about something
people care about.

19. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
https://www.google.com/patents/US8938463

20. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
"training a model using the obtained
information, wherein the model is
trained to predict a click-through
rate based on input comprising the
one or more presentation bias
features and the one or more
relevancy features; "

21. @OmiSido #benchmarkconf
RankBrain in 2017 - Facing the Future of SEO
You can’t simply ignore
the existence of such a
powerful algorithm in
your SEO activities!

22. @OmiSido #BrightonSEO
RankBrain in 2017 - Facing the Future of SEO
• Decode the ranking factor priorities for YOUR industry.
• Create irresistible/alluring snippets.
• Create comprehensive content that provides value and it's RELEVANT to your audience.
• Study your customer behaviour and adjust copy and website structure accordingly.
• Work with PPC and PR to increase brand awareness - brand awareness dramatically
impacts click-through rates (CTR).
In Conclusion

23. Omi Sido
@OmiSido
www.youtube.com/omisido
Benchmark Search Conference 2017
Thank You