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1@OmiSido #benchmarkconf2018
Omi Sido
@OmiSido
The relationship between rankings and technical SEO
2@OmiSido #benchmarkconf2018
3@OmiSido #benchmarkconf2018
What is Technical SEO?
4@OmiSido #benchmarkconf2018
Success
5@OmiSido #benchmarkconf2018
https://www.oncrawl.com/case-studies/improving-rankings-log-files-analysis/
6@OmiSido #benchmarkconf2018
7@OmiSido #benchmarkconf2018
Content is King
but only when the
Googlebot can see
it!
8@OmiSido #benchmarkconf2018
9@OmiSido #benchmarkconf2018
Total Number of Website Pages
500 000
Why oh why?
Orphan Pages Orphan Pages Getting Traffic
1...
10@OmiSido #benchmarkconf2018
Your content is
useless without
traffic.
11@OmiSido #benchmarkconf2018
12@OmiSido #benchmarkconf2018
Technical SEO improvements only!
13@OmiSido #benchmarkconf2018
AMP: The web’s first steps into the Performance Age
14@OmiSido #benchmarkconf2018
https://www.stonetemple.com/the-canonical-guide-to-amp/
15@OmiSido #benchmarkconf2018
The importance of internal linking
16@OmiSido #benchmarkconf2018
Keyword: World Cup 2018 – Volume 74 000
17@OmiSido #benchmarkconf2018
But where is Daily Mail?
18@OmiSido #benchmarkconf2018
Website internal linking
19@OmiSido #benchmarkconf2018
The importance of internal linking
Link to the article
20@OmiSido #benchmarkconf2018
The importance of internal linking
21@OmiSido #benchmarkconf2018
The importance of internal linking (hub pages)
22@OmiSido #benchmarkconf2018
The importance of internal linking
23@OmiSido #benchmarkconf2018
The importance of internal linking
24@OmiSido #benchmarkconf2018
“Your category archives are more
important than individual pages and
posts.. If your site is...
25@OmiSido #benchmarkconf2018
Motorcycle Helmets
26@OmiSido #benchmarkconf2018
Compete with Your
Competitors, Not
Yourself
27@OmiSido #benchmarkconf2018
www.monster.co.uk
Subdomains vs subdirectories
28@OmiSido #benchmarkconf2018
Subdomains vs subdirectories
29@OmiSido #benchmarkconf2018
Interesting Cases
Link
Link Link
30@OmiSido #benchmarkconf2018
Takeaways
1. Delete any pages that don’t add value or don’t bring in any search engine
traff...
31@OmiSido #benchmarkconf2018
Question
● In its menu, The Guardian has
3 links to 3 different
subdomains. Does it make
sen...
32@OmiSido #benchmarkconf2018
Omi Sido
www.omisido.com
The relationship between rankings and technical SEO
32@OmiSido #ben...
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The Correlation Between Technical SEO and Rankings

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From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Omi Sido, Senior Technical SEO, Canon Europe.

Publié dans : Marketing
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The Correlation Between Technical SEO and Rankings

  1. 1. 1@OmiSido #benchmarkconf2018 Omi Sido @OmiSido The relationship between rankings and technical SEO
  2. 2. 2@OmiSido #benchmarkconf2018
  3. 3. 3@OmiSido #benchmarkconf2018 What is Technical SEO?
  4. 4. 4@OmiSido #benchmarkconf2018 Success
  5. 5. 5@OmiSido #benchmarkconf2018 https://www.oncrawl.com/case-studies/improving-rankings-log-files-analysis/
  6. 6. 6@OmiSido #benchmarkconf2018
  7. 7. 7@OmiSido #benchmarkconf2018 Content is King but only when the Googlebot can see it!
  8. 8. 8@OmiSido #benchmarkconf2018
  9. 9. 9@OmiSido #benchmarkconf2018 Total Number of Website Pages 500 000 Why oh why? Orphan Pages Orphan Pages Getting Traffic 154 000 3 000
  10. 10. 10@OmiSido #benchmarkconf2018 Your content is useless without traffic.
  11. 11. 11@OmiSido #benchmarkconf2018
  12. 12. 12@OmiSido #benchmarkconf2018 Technical SEO improvements only!
  13. 13. 13@OmiSido #benchmarkconf2018 AMP: The web’s first steps into the Performance Age
  14. 14. 14@OmiSido #benchmarkconf2018 https://www.stonetemple.com/the-canonical-guide-to-amp/
  15. 15. 15@OmiSido #benchmarkconf2018 The importance of internal linking
  16. 16. 16@OmiSido #benchmarkconf2018 Keyword: World Cup 2018 – Volume 74 000
  17. 17. 17@OmiSido #benchmarkconf2018 But where is Daily Mail?
  18. 18. 18@OmiSido #benchmarkconf2018 Website internal linking
  19. 19. 19@OmiSido #benchmarkconf2018 The importance of internal linking Link to the article
  20. 20. 20@OmiSido #benchmarkconf2018 The importance of internal linking
  21. 21. 21@OmiSido #benchmarkconf2018 The importance of internal linking (hub pages)
  22. 22. 22@OmiSido #benchmarkconf2018 The importance of internal linking
  23. 23. 23@OmiSido #benchmarkconf2018 The importance of internal linking
  24. 24. 24@OmiSido #benchmarkconf2018 “Your category archives are more important than individual pages and posts.. If your site is a blog and you write several articles about a topic, your category for that topic should be #1 in the search result.” - Yoast
  25. 25. 25@OmiSido #benchmarkconf2018 Motorcycle Helmets
  26. 26. 26@OmiSido #benchmarkconf2018 Compete with Your Competitors, Not Yourself
  27. 27. 27@OmiSido #benchmarkconf2018 www.monster.co.uk Subdomains vs subdirectories
  28. 28. 28@OmiSido #benchmarkconf2018 Subdomains vs subdirectories
  29. 29. 29@OmiSido #benchmarkconf2018 Interesting Cases Link Link Link
  30. 30. 30@OmiSido #benchmarkconf2018 Takeaways 1. Delete any pages that don’t add value or don’t bring in any search engine traffic. 2. Run your site through an SEO audit tool like OnCrawl or DeepCrawl and nd do your best to fix these issues: • Duplicate or missing title tags. • Duplicate description tags. • Broken links. • Images with missing alt text . • Pages blocked by Robots.txt. • 302 redirects that should be 301 redirects. 3. Focus on your top 20-30 most important pages and optimise them for on-page SEO. And put all of your muscle behind those pages! 4. Optimise for Clickthrough rate (CTR). • Use “Power Words” so your Page Titles text stand out. • Make your title emotional. 5. Reduce Bounce Rate • Use sub-headers to break up your content. • Make sure the content way above the fold is loading fast. 6. Boost your site speed. • Use a CDN like CloudFlare or Akamai. • Shrink your image file sizes. • Introduce AMP (Accelerated Mobile Pages). Technical SEO for better rankings list
  31. 31. 31@OmiSido #benchmarkconf2018 Question ● In its menu, The Guardian has 3 links to 3 different subdomains. Does it make sense to have those 3 different subdomains? ● #BenchmarkConf2018 Link to the question
  32. 32. 32@OmiSido #benchmarkconf2018 Omi Sido www.omisido.com The relationship between rankings and technical SEO 32@OmiSido #benchmarkconf2018 Thank you

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