This document discusses effective link building strategies and avoiding spammy tactics. It notes that many link building services focus only on short-term results using any means, which can damage websites. Instead, it promotes natural, high-quality linking approaches like growing blog readership, helping others fix broken links, creating useful guides and guest posts on relevant sites. The document warns against automated link building and discounting infographic links.
2. ABOUT
Many link building services on the market today have one simple
goal – to bring short term results using any possible way.
Usually this is a very wrong approach, but unfortunately most
people get to this conclusion when it‟s already too late.
Devastational damage to a website is done in form of massive
amount of non-natural links that can‟t be removed. Their sites
get banned. Let‟s be be honest – I would ban myself too if was a
search engine owner if I would use such „methods‟ for
promotion… Google is different today than it was few years
ago, when spamming was maybe a shortcut to fast success.
Their algorithm evolves each day and today it‟s far from enough
to simply blast thousands of low quality sites with your link and
watch your site rank on search engines increases. All you can
see these days with this method ranking drops. Irrecoverable.
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5. A FEW LINK BUILDING MYTHS
There is no such thing as
“Hundreds of Directories"
There is no such thing as
“Hundreds of Article Syndication
sites"There is no such thing as
“”Hundreds of Blog
Reviews"There is no such thing as
“Hundreds of Guest Posts"
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6. RESEARCH COMPETITORS BACKLINKS
Can I get on the exact page
that links to my competitor?
If not
Can I get a link on that site somewhere?
If not
Can I get a Tweet, Follow or like?
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9. LINK BUILDING SHOULD NOT BE AUTOMATED.
If you‟re link building is automated,
your risk of getting penalized goes
way up.
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10. SOME IDEAS OF THINGS TO WRITE ABOUT
OR TO EXPLORE.
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11. CREATE GUIDES AND LEARNING
MATERIALS
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12. Example - Hi Bob,
I wanted to point out a few broken link on one of your pages.
On, http://www.teachers.harvard.edu/rice/car-history.htm
About halfway down the page, under the section called “Henry Ford”, you
have a link that says “Henry Ford and the Assembly Line” that seems to
go to a broken page.
FYI, I did find the other great page about Henry Ford and his work on
assembly lines on this page http://www.carparts.com/history/henry-
ford.html if you wanted to fix your broken link.
Just thought I‟d let you know,
Jim
TELL PEOPLE ABOUT ERRORS ON THEIR
SITE – FIX LINKS
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13. Matt Cutts to Eric Enge
“This is similar to what people do with widgets as
you and I have talked about in the past. I would
not be surprised if at some point in the future
we did not start to discount these infographic-
type links to a degree. The link is often
embedded in the infographic in a way that
people don‟t realize, vs. a true endorsement of
your site.”
INFOGRAPHICS
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14. Example -
REAL GUEST POSTS ON REAL
SITES
http://www.backwoodssurvivalblog.com/2012/11/gue
st-post-pay-day-loans-are-they-trap.html
http://www.backwoodssurvivalblog.com/2009/03/hig
h-stakes-gambling-in-washington.html
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15. CONTACT US
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http://development.clicksbazaar.com/software-
development
http://clicksbazaar.com | Contact@clicksbazaar.com