SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Franchise Marketing Systems – See Bigger and Faster Business Growth
Franchise Marketing Systems – See Bigger and
Faster Business Growth
Franchising is an ideal business venture because it can eventually lead to passively generated
income. Imagine, for a moment, the scope of work required to run a small business. A single
individual may be responsible for paying bills, delivering invoices, fulfilling orders, managing
customer satisfaction, and even cleaning the business facilities! This requires an enormous
magnitude of labor.
On the other hand, a successful franchisor leaves the customer contact, product sales, services,
facility management, and other “daily grind” tasks to the franchisees. The franchisor can focus
on big-picture tasks like expansion, product or service development, or the creation of a new
franchise marketing system. The franchisee, then, receives support from the owner’s franchise
marketing systems and, in turn, delivers a percentage of the profits to the franchise owner. Even
though the franchisor is not actively devoting time and energy into daily operations, he or she
can still generate profits from the successful franchises managed by his or her franchisees.
Don’t Forget About Marketing!
Passive income is a tantalizing dream and one that is well within reach. What is often forgotten
in the dreaming process, however, is the massive amount of work required to transform a
business from a single entity to a franchised system of businesses. Franchisors may anticipate the
rigorous financial and structural planning required, but they often neglect the importance of
franchise marketing systems. Without a franchise marketing system in place, investors and
entrepreneurs will never hear of the exciting new business opportunity being offered by the
An advertising agency for franchise businesses can help to bridge this preparation gap. Franchise
ad agencies will guide business owners through the process of creating, marketing, and jump-
starting a new franchise. With a franchise marketing system in place, business owners can
accomplish tiered marketing goals, expanding brand recognition and generating investor interest
every step of the way. Franchise marketing doesn’t have to be overwhelming. It doesn’t have to
break the bank. It doesn’t have to be a “one step forward, two steps back” situation. With a team
of professionals, anyone can see bigger and faster franchise growth that takes a business owner
one step closer to the passive income dream.
Abandon the Piecemeal Approach to Marketing
Probably the most beneficial thing about franchise marketing systems is their ability to
completely abolish the piecemeal approach to marketing into which so many inexperienced
franchisors stumble. Business owners who never think about marketing until the glaring lack of
business growth is staring them in the face are often left to scramble. They read a few internet
articles about franchise marketing, hastily throw together a website, and create a Facebook page.
Then, they sit back in confusion and wonder, “What next?”
It’s easy to tell if businesses are lacking franchise marketing systems simply by visiting the
business website or social media page. Is content created inconsistently, produced in short bursts
with long gaps of silence in between? Does the website look professional? Is it clear and
concise? Is it informative? Does it command attention and communicate authority?
What about the social media pages? Businesses with a piecemeal marketing approach create
social media accounts in a flurry and then let them stagnate. Information is posted on one
network but forgotten on another. The tone of voice or brand identity may not be consistent
across all social networks. These are all symptoms of stumbling into the marketing world
without a plan, a methodical and predictable franchise marketing system, in place.
The Benefits of Developing a Plan at the Beginning
An advertising agency for franchise marketing will help business owners develop this system
from the get-go, and there are countless benefits of starting with the end in mind. Franchise
marketing systems cover all the bases and establish new marketing goals that are specific to the
franchise opportunity rather than just the business.
Here’s why this is so crucial: marketing a franchise for sale is quite different from marketing a
business. To begin with, the target audience is drastically different. Consider this example: an
auto mechanic shop that offers low-cost, high-quality service may target a population of
consumers on the lower end of the income scale. Content will be centered on saving money, free
services, and getting more bang for one’s buck.
This strategy would be terrible, however, for an auto mechanic shop that is marketing its
franchise for sale. All of a sudden the niche audience changes completely. Now, content needs to
be directed toward entrepreneurs and investors with plenty of disposable income that needs an
investment home. The marketing strategy changes, and franchise marketing systems spell out
how and when this change needs to occur.
Short-Term and Long-Term Goals
Marketing systems will also help franchisors create short- and long-term goals, and they will
provide tools and systems used to monitor the achievement of these goals. Setting out on the
franchise journey without goals is a recipe for discouragement. Business growth is slow and
steady. It can be difficult to evaluate, on a day to day basis, whether marketing efforts are truly
By working with franchisors to create specific and achievable goals, an advertising agency for
franchises can help to alleviate discouragement and frustration. Creating goals is only half the
battle, though. Unless there exists a system for monitoring goals and determining whether or not
they’ve been achieved, the goals serve no function. A franchise marketing system will include
subsystems like CRMs, or customer relationship management systems. This will help franchisors
monitor variables like sales team member performance, customer relationships, and industry
contacts. With a goal-monitoring system in place, franchisors can quickly recognize tactics that
aren’t working and invest in new marketing strategies. Blindly embarking on an expensive
marketing campaign without any way to test its effectiveness can sink a business into the ground
in a matter of months.
Good franchise marketing systems will also assist in systematically creating lead lists for a
franchise. A new franchise opportunity may require over a hundred investor leads for every one
franchise sold. Generating massive lead lists, then, is a key factor in franchise success. Relying
on ad agencies and marketing companies is critical for effective lead generation and lead
Travel with a Map
Without a doubt, a franchise marketing system serves as a road map, guiding a franchisor from
the dream to the reality. The more detailed, all-encompassing, and structured this system is, the
better it will serve the franchisor. Preparing for the unexpected, evaluating the current market,
predicting the future market, embracing changing marketing tactics, and creating incremental
marketing goals is all a part of the marketing system creation process.
It sounds overwhelming, true, but franchise marketing systems are actually quite straightforward
and easily followed. Once created, they actively work to prevent a franchisor from becoming
overwhelmed when he or she is entrenched in the day’s marketing activities. It’s no surprise that
more and more business owners are seeking out advertising agencies, like ClickTecs, for help in
creating these systems. Tapping into ClickTecs’ wealth of experience, breadth of knowledge, and
valuable resources will help franchisors see business growth that is bigger, faster, and easier to