Cliff Lampe Social Media Research Overview
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This is a general discussion of social media, and adolescent trends in social media use.
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Cliff Lampe Social Media Research Overview
- 1. Dr. Cliff Lampe (@clifflampe) cacl@umich.edu
- 2. Cliff Lampe Professor UM School of Information PhD in Information Social media research
- 3. What is social media?
- 5. Common characteristics User generated content Direct user-to-user interaction Bundles of applications
- 6. User Generated Content Social media sites are dependent on user’s for content Sites are usually free, but so is the user work Content can take many forms
- 7. Direct user-to-user interaction Not mass media Not interpersonal communication
- 8. Bundles of applications “Affordances” Symmetric linking Content rating “Beyond Being There”
- 9. Multiple genres of social media
- 11. The social media environment has evolved quickly, though is stabilizing a bit.
- 12. Most popular social media sites
- 16. Trends in SNS use
- 23. Teen use of social media
- 28. Teens have not left Facebook, but their use has changed dramatically over time.
- 29. Teens have a complicated relationship with Facebook.
- 30. Teens are dividing their social media activity across several sites.
- 40. Other sites popular with teens
- 41. Consistent research findings on social media.
- 42. Use is heterogeneous. Lurking vs. engaging. Motivations. Tools and systems. “90/10” participation curve
- 43. Outcomes are based on how one uses social media. Loneliness and depression are more associated with lurking. Active uses feel more connected to friends. Social Capital.
- 44. Social media is about production. Major issues include selfpresentation, audience, and attention.
- 45. Summary points • • • • Social media use continues to grow. It remains dynamic, but not as volatile as several years ago. Teens are heavy users of social media. While they have not left Facebook, they are expanding their use over multiple other sites. How and why people use social media is VERY heterogeneous. These affect outcomes. Sites have very different features that interact and support different types of social interaction.