Perth Web Marketing Company, Oracle Digital unveils modified products and services designed to help clients have better performance on their online marketing campaigns.

1. Online Sellers Advised to Improve
Online Performance to Earn More
Sales
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2. Perth Web Marketing Company, Oracle Digital unveils modified
products and services designed to help clients have better
performance on their online marketing campaigns.
Oracle Digital, a leading Perth Search Engine Optimisation Company, has announced that
it has modified its inventory of online products and services in order to cater to the
increasing demand for high-performing websites as well as more efficient online marketing
campaigns.
This declaration from the established SEO Company is attributable to the fact that a
number of traditional retailers have now chosen to join the online bandwagon – in the
hope of increasing sales revenue to meet targets. But according to reports, some of them
have not been able to reach the success that they have aimed for.
Recent reports have shown that Myer and David Jones – two of the biggest retailers in the
country, have launched their own online campaigns, with disappointing results. Borders
Australia, another big retailer, has also reported dismal results from its end – resulting to
the company subjecting itself to voluntary administration.
In response to these developments, industry experts and analysts explained that the
problem did not lie in the online platform, but was instead attributable to the specific
approaches that these companies took. In addition, they said that it was a mistake to
apply strategies used in traditional retailing to e-commerce.
Successful online retailers, in defending the online platform, said that using the virtual
world for business is a step that every retailer, whether traditional or not, must take. And
this is because it allows a business to enter and reach new markets, which will result to
better sales in the end.
They then reminded those who are planning to go online and who have already done so -
that in order to be efficient and successful with an online platform, they must be able to
continually update their approach, in order to ensure better performance, greater
customer satisfaction and more impressive results.
Accordingly, industry experts are saying that among the things to look out for in every
online venture is their site’s technical and conversion performance: page loading time,
navigation, stages of online transactions, purchasing process, security and many other
aspects. A vital aspect for conversion is also the ability to drive targeted website traffic
with effective SEO.
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3. Art Leyzerovich, General Manager of Emerging Technologies at Macquarie Telecom, in
advising online shops to keep it simple, said, “Online retailers need to make sure that their
website and purchasing process is as simple and intuitive as possible.” He then added, “A
few of the most important factors in determining whether a customer will purchase and/or
return are: having as few steps to purchase as possible, having a great product search
engine and having a one page checkout.”
James Corby, Business Development Director of Internet marketing company Oracle
Digital, agrees with the view that simplicity in online campaigns will bring in better results.
Corby said, “If you want to attract more people to your site, then you must keep your
website efficient and easy to navigate. Now, if you want them to purchase any of your
products, then you must make it simple for them. You have to remember that online
shoppers choose to shop online because it is more convenient. But if your site’s
purchasing processes are difficult and takes that convenience away – then you can
expect them to lose interest very quickly.
Oracle Digital is known for providing efficient and updated reputation management tactics,
social media marketing procedures, SEO methods and other online tools that have been
designed to provide its clients from Sydney, Melbourne, Adelaide, Brisbane, Perth and
other Australian areas, with more successful and effective online campaigns.
If you want to know more about Oracle Digital, please give them a call at 1300 899 851 or
you can visit their website at http://www.oracledigital.com.au.
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