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Get focused online marketing for business 101 for may 2011

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Digital Treasure Hunts
Digital Treasure Hunts

Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients. http://www.getfocusedconsulting.com.au We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:- 1. An 18 point audit of your website to find any areas of improvement. 2. A comprehensive Online Marketing Strategy in line with your business objectives and offline marketing activities. 3. Implementation of an SEO package that suits your budget to get you to the front page of the search engines 4. Monthly report on how your website traffic is improving and analyse the new leads helping you to convert them. 5. Deliver any additional marketing or promotional ideas that will grow your business. Inbound marketing involves getting found by your potential customers through search and social media. Contact us today for a free website review or our comprehensive Online Marketing, Social Media & online lead generation packages. sales@getfocusedconsulting.com.au See you online, Clodagh S.Higgins @clodaghhiggins

BusinessTechnologie
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By the end of this . . . ,[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],We connect you and your organisation with the people you want to reach, online! http://www.getfocusedconsulting.com.au
 
What is Marketing? What do you think of when you hear this? What is Online Marketing?
 
Your website should be on your sales team. How many leads is your website generating? How much does a lead worth to you?
Are your customers looking for my business online?
YES ! Eyeglasses 204 Nutrition Facts 559 Marketing Sydney 167 Sailing Sydney 75 Physiotherapy Sydney 50 Recruitment Sydney 307 Mortgage Broker 374 Landscape Design 307 Fashion Public Relations 5 Australian Baby Clothes 50 Website Management 26 Speed Reading 50 Pregnancy symptoms week by week 61 Human Resources Management 250 Professional Photographer 75 Naturopath 457 Picture Framing 204 Pictures to painting 26
Search for the products / services that you offer online in http://www.google.com/keywordtool
Traditional Marketing
How are we tuning out?
Think . . . Attract not Force
 
Planning & Creating Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Gaining visibility on search engines ,[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],How to be visible on the search engines
What it takes to beat your competition 4 Original Written Articles 4 Hand Re-written Articles 130 Spun Articles from seed Articles 100 Manual Article Submissions 1000 Automated Article Submissions using UAW, TrafficJumbo, Jet Submitter, Articleranks 10 One-Way Backlinks (manually submitted) high PR blogs (Topic dictates PR, usually PR6) 1 Press Release 30 Manual Press Release Submission 50 Social Bookmarking Sites 5 Web 2.0 profiles with text and images created manually 20 Social Networking Groups 1 Video Marketing custom video for your business with voiceover 25 Manual Video Submissions 15 Traffic Geyser Video / Podcast Submissions 20 Wiki Sites 5 Link Submissions (Can be GEO specific) 20 Blog Comments (comments on niche blogs) 10 Forum Marketing posts with link in Signature file We will create 2 Squidoo lenses and 2 Hubpages and interlink them for you 1 WordPress.org and 1 Blogger.com blog linking to main domain and sub-pages We submit RSS feeds from Web 2.0, 3 Article Sites, 5 Video sites, 3 Blogs, 3 Press Releases, Squidoo and Hubpages to Multiple RSS directories - We ping 90 sites for EACH new web property
[object Object],Social Media is an “umbrella term that defines the various activities that integrate technology, Social interaction and the construction of words, Pictures, videos and audio”* *according to wikipedia
[object Object],[object Object],[object Object],[object Object],[object Object],I should care because . . .
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We are craving community & personal service. To be remembered and valued.
What is a blog? ,[object Object],[object Object],[object Object]
 
A great blog in Action Profiling different channels
What is Twitter? http://www.twitter.com ,[object Object]
Florist in Perth
What is Facebook? http://www.facebook.com ,[object Object]
10.2m Facebook profiles Over 45 women biggest growth in Aus
240 Likes in April 2011
What is YouTube? http://www.youtube.com ,[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],My Business TV
Personal Trainers
Email Marketing ,[object Object],[object Object]
Advanced Online Marketing ,[object Object],[object Object],It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites. It also attracts a lot of visitors.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basic Rules of an effective Online Marketing Strategy
Small Business Owners Who Successfully Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Small Business Owners Who Successfully Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Remember it is the journey not the destination – enjoy what unfolds.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get in touch today – clodagh@getfocusedconsulting.com.au See you Online !

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Get focused online marketing for business 101 for may 2011

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6. What is Marketing? What do you think of when you hear this? What is Online Marketing?
  • 7.  
  • 8. Your website should be on your sales team. How many leads is your website generating? How much does a lead worth to you?
  • 9. Are your customers looking for my business online?
  • 10. YES ! Eyeglasses 204 Nutrition Facts 559 Marketing Sydney 167 Sailing Sydney 75 Physiotherapy Sydney 50 Recruitment Sydney 307 Mortgage Broker 374 Landscape Design 307 Fashion Public Relations 5 Australian Baby Clothes 50 Website Management 26 Speed Reading 50 Pregnancy symptoms week by week 61 Human Resources Management 250 Professional Photographer 75 Naturopath 457 Picture Framing 204 Pictures to painting 26
  • 11. Search for the products / services that you offer online in http://www.google.com/keywordtool
  • 13. How are we tuning out?
  • 14. Think . . . Attract not Force
  • 15.  
  • 16.
  • 17.  
  • 18.  
  • 19.
  • 20.  
  • 21.
  • 22. What it takes to beat your competition 4 Original Written Articles 4 Hand Re-written Articles 130 Spun Articles from seed Articles 100 Manual Article Submissions 1000 Automated Article Submissions using UAW, TrafficJumbo, Jet Submitter, Articleranks 10 One-Way Backlinks (manually submitted) high PR blogs (Topic dictates PR, usually PR6) 1 Press Release 30 Manual Press Release Submission 50 Social Bookmarking Sites 5 Web 2.0 profiles with text and images created manually 20 Social Networking Groups 1 Video Marketing custom video for your business with voiceover 25 Manual Video Submissions 15 Traffic Geyser Video / Podcast Submissions 20 Wiki Sites 5 Link Submissions (Can be GEO specific) 20 Blog Comments (comments on niche blogs) 10 Forum Marketing posts with link in Signature file We will create 2 Squidoo lenses and 2 Hubpages and interlink them for you 1 WordPress.org and 1 Blogger.com blog linking to main domain and sub-pages We submit RSS feeds from Web 2.0, 3 Article Sites, 5 Video sites, 3 Blogs, 3 Press Releases, Squidoo and Hubpages to Multiple RSS directories - We ping 90 sites for EACH new web property
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. We are craving community & personal service. To be remembered and valued.
  • 29.
  • 30.  
  • 31. A great blog in Action Profiling different channels
  • 32.
  • 34.
  • 35. 10.2m Facebook profiles Over 45 women biggest growth in Aus
  • 36. 240 Likes in April 2011
  • 37.
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  • 40.
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  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Remember it is the journey not the destination – enjoy what unfolds.
  • 48.
  • 49. Get in touch today – clodagh@getfocusedconsulting.com.au See you Online !

Notes de l'éditeur

  1. Users, can set up a profile and update their status using Tweets and the user’s subscribers or ‘followers’ will be informed of the tweet. The user can also become a follower of other users by finding their profile and clicking on ‘follow’. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends. Other features include uploading photos from mobile, sending private message and more.
  2. Other features include uploading photos, posting personal information, writing on a friend’s wall, interactive applications such as personality quizzes and song dedications, notifications of birthdays and more. Facebook can be used to create events to invite people to attend and create social groups encouraging others to join.