A Sales Funnel is a representation of the ideal path companies expect buyers opt to eventually become end customers.

1. What is A Sales Funnel?
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Introduction
In this presentation, we will explore about:
● What is Sales Funnel?
● Why Sales Funnel is a must-have for your Business?
● Tips for Improving Your Sales Funnel
● Conclusion

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What is Sales
funnel?
A Sales Funnel is a representation of the ideal
path companies expect buyers opt to
eventually become end customers. It is used to
align marketing and sales targets, activities,
and processes. A Sales Funnel is majorly
about the perfect balance of point of action
where marketing and sales teams get involved
and play their requisite roles.

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The steps of Sales funnel
Awareness
Interes
t
Evaluat
e
Desire
Action
Customer becomes aware about the product
Customer shows interest in the product
Evaluates the products
Decides to make an offer
Potential customer becomes actual
customer
There are 5 stages of a sales funnel:

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Why Sales funnel is a must-have for your business?
Accurate
Sales
Forecasting
Enhance
Conversion
Rates
Marketing
Becomes
easier
Increase
Sales
accountabilit
y
Improve
revenue
options

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Tips for improving your sales funnel
● Use different marketing channels for attracting more visitors
● Determine your marketing campaign’s effectiveness
● Update your website blog content regularly
● Add multiple call to actions (CTAs) to your website
● Interact with your customers on a regular basis
● Don’t delay, act now!

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The New Marketing and Sales Funnel
Awarenes
s
Interest
Consideratio
n
Intent
Evaluatio
n
Purchas
e
Marketin
g
Sales
Marketin
g
Sales
Then Now

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Conclusion
● Artificial Intelligence (AI) and CRM in today’s
context digital marketing have drastically
changed the process of lead conversion into
customers.
● It becomes increasingly important that
business-to-business (B2B) sales and
marketing teams are tightly aligned on a sales
funnel strategy and lead generation as a whole.

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THANK YOU