If you missed Strata + Hadoop World, you missed quite a bit. This year's event was packed with Big Data practitioners across industries who shared their experiences and how they are driving new innovations like never before. Just because you weren't there, doesn't mean you missed out. In this session, we'll touch on a few of the key highlights from the show, including: Key trends in Big Data adoption The enterprise data hub How the enterprise data hub is used in practice

1. Enterprise Data Hub
The Next Big Thing in Big Data
Amy O’Connor | Big Data Evangelist
November 2013
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2. Strata and Hadoop World 2013
•
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The Enterprise Data Hub - what is it and why it’s the
ultimate complement to your existing data
management infrastructure
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Key trends in Big Data adoption
Practical uses for an Enterprise Data Hub

3. Trend 1: A change in participation
Peak of Inflated Expectation
Big Data
Source: Gartner Hype Cycle
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4. Trend 1: A change in participation
CHASM
Visionaries
Pragmatists
Conservatives
Skeptics
Source: Crossing the Chasm, Geoff Moore
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5. Trend 1: A change in participation
Number of Attendees
4000
3000
2000
1000
0
2010
5
2011
2012
2013

6. Trend 2: Use cases and data lead
Big Data is about
Business Needs
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7. Trend 3: Hadoop has matured
•
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Flexibility
•
Fault Tolerance
•
Resource Management
•
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Scalability
Security

8. Trend 4: The ecosystem expands
2011
36 Sponsors
8
2013
102 Sponsors
and Exhibitors

9. Trend 5: Automated management
Hadoop Configuration
And Management
War Stories
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10. Trend 6: Beyond Batch
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Machine Learning
•
Interactive SQL
•
Search
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NoSQL Key-Value
In-Memory

11. Why Hadoop stayed home
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12. Fact: Hardware gets cheaper
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13. Fact: Data is valuable
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14. The Future
for Data
is Hadoop
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15. The Enterprise Data Hub: One Unified System
Information & data
accessible by all for
insight using leading
tools and apps
Enterprise Data Hub
Unified Data
Management
Infrastructure
Ingest All Data
Any Type
Any Scale
From Any Source
EDH
EDWs
Marts
Servers
ERP, CRM, RDBMS, Machines
Documents Storage Search Archives
Files, Images, Video, Logs, Clickstreams
External Data Sources

16. Cloudera’s Enterprise Data Hub
Integration with Over 200 ISVs
• Self-Service BI
• Data Exploration
• Visualization
Flexible Deployment Options
• On-Premise or Cloud
• Appliances
• Engineered Systems
Powerful Security Solution
• Risk Analysis
• Fraud Prevention
• Compliance
Infinite Analytic Storage
• Multi-Structured Data
• In-place Analytics
• Active Archive
Advanced Analytics Engine
• 360° Customer View
• Recommendation Engines
• Processing & Analytics
Apache
Hadoop
Enterprise Data Hub
Improve IT Operations
• ETL Acceleration
• EDW Rationalization
• Mainframe Offload

17. Inside an Enterprise Data Hub
Attributes of an EDH:
Enterprise Data Hub
• Store all data in
original fidelity
Search
Engine
Batch
Processing
Stream
Processing
Machine
Learning
Resource Management
For Any Type of Data
Elastic, Fault-tolerant, Self-healing, In-memory capabilities
SQL
Streaming
File System (NFS)
Data
Management
Unified Scale-out Storage
System
Management
Analytic
MPP DBMS
Metadata, Security, Audit, Lineage
Online
NoSQL
DBMS
• Secure data with
standard enterprise
assurances
• Access, Process and
Analyze all data
with multiple realtime or batch
engines
• Connect to your
existing IT
investments

18. Practical Uses: Enterprise Data Hub
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Social TV, and Social Products
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Managing our planet
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Curing disease
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Multi-channel seamless user experience
Predicting and eliminating financial risk

19. Strata and Hadoop World 2013
• More ideas
• Better insights
• Stronger connections
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20. Strata + Hadoop World 2014
• The Enterprise Data Hub bringing…
More data, open data, machine data
• More on data governance
• More use cases and applications
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• See you at the Javitz in 2014
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With more participants, more diversity

21. • Submit questions in the Q&A panel
• Watch this webinar on-demand at:
http://cloudera.com
• Join the TweetJam directly following
the webinar!
• Follow Cloudera @Cloudera
• Hashtag: #EDH
• Introducing Cloudera User Groups!
• CUGs@cloudera.com
• Thank you for attending!
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Rethink Data with the Enterprise Data
Hub: http://tinyurl.com/rethink-data
Learn more about Cloudera Enterprise 5:
http://cloudera.com/ce5
Download Cloudera Enterprise 5 beta:
http://go.cloudera.com/c5-beta