As consumer and business buying behaviors continually evolve, it’s become more challenging than ever to acquire, retain, and create happy customers. The good news is that the key to building successful customer relationships exists within the customer interactions that are captured in the form of big data.
This presentation explores how Tableau paired with Cloudera's distribution of Hadoop will help marketers reveal customer insights that traditional technologies miss. Learn:
-How Hadoop enables organizations to build a richer customer 360 profile
-How Cloudera and Tableau are empowering marketers to become data-driven
-How to use Tableau to reveal unknown leading indicators of customer churn