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1© Cloudera, Inc. All rights reserved.
Tableau + Cloudera =
Marketers’ Dream
How Big Data Can Help Marketers Improve Custo...
2© Cloudera, Inc. All rights reserved.
Agenda
• Introductions
• Brief Market Overview
• How Cloudera & Apache Hadoop
Helps...
3© Cloudera, Inc. All rights reserved.
External factors are making it harder to market.
Personalized emails improve
click-...
4© Cloudera, Inc. All rights reserved.
3 years ago, Gartner predicted that by 2017
CMOs will spend more money on IT than C...
5© Cloudera, Inc. All rights reserved.
Investment Leads to Complex Landscape
1,876 purpose built
technologies, each with
t...
6© Cloudera, Inc. All rights reserved.
Marketing your business requires a
modern data and analytics strategy.
7© Cloudera, Inc. All rights reserved.
Operational efficiency architecture
The technical challenges
Traditional Architectu...
8© Cloudera, Inc. All rights reserved.
Introducing Cloudera’s Enterprise Data Hub
powered by Apache Hadoop
• One place for...
9© Cloudera, Inc. All rights reserved.
Operational efficiency architecture
The new way forward
Modern Architecture
Serve
I...
10© Cloudera, Inc. All rights reserved.
One secure platform to…
• Optimize Campaign Investments
• Create Personalized Expe...
11© Cloudera, Inc. All rights reserved.
The Cloudera and Apache Hadoop difference…
Optimize
Campaign
Investments
Create
Pe...
12© Cloudera, Inc. All rights reserved.
Magnify delivers a
self-serve, 360-degree
customer view to
Fortune 100 clients
lik...
13© Cloudera, Inc. All rights reserved.
The Cloudera and Apache Hadoop difference…
Optimize
Campaign
Investments
Create
Pe...
14© Cloudera, Inc. All rights reserved.
Luxury department
store delivers a
personalized, virtual
shopping experience
that ...
15© Cloudera, Inc. All rights reserved.
The Cloudera and Apache Hadoop difference…
Optimize
Campaign
Investments
Create
Pe...
16© Cloudera, Inc. All rights reserved.
Casino operator
maximizes marketing
ROI with a 360-degree
global customer view.
17© Cloudera, Inc. All rights reserved.
One data and analytics platform for all future
marketing initiatives.
Optimize
Cam...
18© Cloudera, Inc. All rights reserved.
Share and
strengthen the
customer 360
profile with every
analytic cycle.
Analyze,
...
19© Cloudera, Inc. All rights reserved.
Tableau Demo
Tableau’s Mission
Help people
see and understand
their data
Let’s take a look.
22© Cloudera, Inc. All rights reserved.
Q&A
23© Cloudera, Inc. All rights reserved.
Visit…
www.cloudera.com/live
24© Cloudera, Inc. All rights reserved.
Thank you.
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How Big Data Can Help Marketers Improve Customer Relationships

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As consumer and business buying behaviors continually evolve, it’s become more challenging than ever to acquire, retain, and create happy customers. The good news is that the key to building successful customer relationships exists within the customer interactions that are captured in the form of big data.
This presentation explores how Tableau paired with Cloudera's distribution of Hadoop will help marketers reveal customer insights that traditional technologies miss. Learn:
-How Hadoop enables organizations to build a richer customer 360 profile
-How Cloudera and Tableau are empowering marketers to become data-driven
-How to use Tableau to reveal unknown leading indicators of customer churn

Publié dans : Logiciels

How Big Data Can Help Marketers Improve Customer Relationships

  1. 1. 1© Cloudera, Inc. All rights reserved. Tableau + Cloudera = Marketers’ Dream How Big Data Can Help Marketers Improve Customer Relationships
  2. 2. 2© Cloudera, Inc. All rights reserved. Agenda • Introductions • Brief Market Overview • How Cloudera & Apache Hadoop Helps Marketers • Tableau Demo • Live Q&A Speakers
  3. 3. 3© Cloudera, Inc. All rights reserved. External factors are making it harder to market. Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group) Fortune 500 turnover rate is accelerating. (Wired Magazine) 57% of the buying cycle is completed before prospects speaks to your company. (CEB) Personalization Expected Dynamic Markets Digital Landscape Trends Driving Change
  4. 4. 4© Cloudera, Inc. All rights reserved. 3 years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs.
  5. 5. 5© Cloudera, Inc. All rights reserved. Investment Leads to Complex Landscape 1,876 purpose built technologies, each with their own data volume or variety constraints.
  6. 6. 6© Cloudera, Inc. All rights reserved. Marketing your business requires a modern data and analytics strategy.
  7. 7. 7© Cloudera, Inc. All rights reserved. Operational efficiency architecture The technical challenges Traditional Architecture Load Ingest Data Sources Internal Database 3rd Party Systems Users Structured Data Serve Serve Marketing CRM Support Analytic Rigidity1 Privacy & Security Issues2 Data Latency3 Data Siloes4
  8. 8. 8© Cloudera, Inc. All rights reserved. Introducing Cloudera’s Enterprise Data Hub powered by Apache Hadoop • One place for unlimited data • Unified data access • Fast, easy, and secure
  9. 9. 9© Cloudera, Inc. All rights reserved. Operational efficiency architecture The new way forward Modern Architecture Serve Ingest Data Sources Enterprise Data Hub Applications Users Structured Data Serve Serve Unstructured Data 3rd Party Systems EDH Tableau Shell HUE Serve Data Scientist/ Data Analyst Business User Serve Analytic Agility1 Consolidated Security2 Batch & Stream Processing3 Open Unified Data (Structured & Unstructured) 4
  10. 10. 10© Cloudera, Inc. All rights reserved. One secure platform to… • Optimize Campaign Investments • Create Personalized Experiences • Understand Customer Loyalty Cloudera’s Enterprise Data Hub for Marketing
  11. 11. 11© Cloudera, Inc. All rights reserved. The Cloudera and Apache Hadoop difference… Optimize Campaign Investments Create Personalized Experiences Understand Customer Loyalty Ingest Any Data Securely Keep Historic Data Interactive Self- Service Analysis MarketingInitiative Platform Capabilities
  12. 12. 12© Cloudera, Inc. All rights reserved. Magnify delivers a self-serve, 360-degree customer view to Fortune 100 clients like Chrysler, DuPont & Ford.
  13. 13. 13© Cloudera, Inc. All rights reserved. The Cloudera and Apache Hadoop difference… Optimize Campaign Investments Create Personalized Experiences Understand Customer Loyalty Ingest Any Data Securely Keep Historic Data Interactive Self- Service Analysis Micro Segment Audience Leverage Data Immediately Serve Recommendations at Scale MarketingInitiative Platform Capabilities
  14. 14. 14© Cloudera, Inc. All rights reserved. Luxury department store delivers a personalized, virtual shopping experience that mirrors its in- store service.
  15. 15. 15© Cloudera, Inc. All rights reserved. The Cloudera and Apache Hadoop difference… Optimize Campaign Investments Create Personalized Experiences Understand Customer Loyalty Ingest Any Data Securely Keep Historic Data Interactive Self- Service Analysis Micro Segment Audience Leverage Data Immediately Serve Recommendations at Scale Enrich Customer Profile Complete Data Access Real-Time Monitoring Raw Data Enriched Data Trusted Data MarketingInitiative Platform Capabilities
  16. 16. 16© Cloudera, Inc. All rights reserved. Casino operator maximizes marketing ROI with a 360-degree global customer view.
  17. 17. 17© Cloudera, Inc. All rights reserved. One data and analytics platform for all future marketing initiatives. Optimize Campaign Investments Create Personalized Experiences Understand Customer Loyalty Ingest Any Data Securely Keep Historic Data Interactive Self- Service Analysis Micro Segment Audience Leverage Data Immediately Serve Recommendations at Scale Enrich Customer Profile Complete Data Access Real-Time Monitoring Raw Data Enriched Data Trusted Data e-commerce e-commercee-commerce e-commerce e-commerce MarketingInitiative Platform Capabilities
  18. 18. 18© Cloudera, Inc. All rights reserved. Share and strengthen the customer 360 profile with every analytic cycle. Analyze, Enrich Act, Recommend Collect, Create 1 2 3
  19. 19. 19© Cloudera, Inc. All rights reserved. Tableau Demo
  20. 20. Tableau’s Mission Help people see and understand their data
  21. 21. Let’s take a look.
  22. 22. 22© Cloudera, Inc. All rights reserved. Q&A
  23. 23. 23© Cloudera, Inc. All rights reserved. Visit… www.cloudera.com/live
  24. 24. 24© Cloudera, Inc. All rights reserved. Thank you.

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