1.
MODERNIZING YOUR IT
INFRASTRUCTURE WITH HADOOP
Merv Adrian, VP Research Gartner
Charles Zedlewski, VP Product Cloudera
1

2.
"Big Data‖ Crystallizes Extreme
Information Management Challenges
Perishability Fidelity
―Big Data‖ refers to high volume, velocity
and variety information assets that demand
cost-effective, innovative forms of
Validation Linking
information processing for enhanced insight
Classification Contracts and decision-making. They require:
Extreme information management - the
Technology Pervasive concept that your current information
Use
Velocity Volume infrastructure must be intentionally
managed along 12 complementary
dimensions to meet the challenges of the
Variety Complexity 21st century Information Age.

3.
Where Does Big Data Come From?
Email Transactions
Enterprise Partner, Employee
―Dark Data‖ Customer, Supplier
Contracts Observations
Public Commercial
Credit
Weather Sensors
Population Social Media
Economic
Network
Sentiment
Correlations and patterns from disparate, linked data sources
yield the greatest insights and transformative opportunities
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4.
The Big Data Challenge: Putting Together the
Pieces Quickly and Efficiently
I
Through 2015:
N
E
R • 85% of Fortune 500
T organizations will be
INFRASTRUCTURE I unable to exploit big
A data for competitive
advantage.
LEADERSHIP
R
I • Business analytics
S needs will drive 70%
K of investments in the
S ANALYTICS S INVESTMENT expansion and
K modernization of
I ORGANIZATION information
L
infrastructure.
ARCHITECTURE
L
S

5.
Interest in "Big Data" Is Rising Rapidly —
Though ―Hadoop‖ Remains Steady
500
450
400
350
300
250
Hadoop
200 Big Data
150
100
50
0
Client searches for ―Big Data‖ and "hadoop‖ on gartner.com over 12 months ending June 12

6.
Hadoop's A Good Idea, But Confusion
Has Slowed Commercial Adoption
• IT organizations are confused, but want to make
a decision
• The standards steward — Apache Software
Foundation — distributes some, but not all
"projects" in Hadoop distributions
• Many distributions exist —and they differ in their
components and their "openness"
• Choosing the right distributions should be driven
by business analytics needs

7.
Maturity is Growing and Will Spur
Adoption As Marketing Ramps Up
• Wave of new releases, beginning with Apache
1.0 and 2.0 (alpha), has crystalized the platform
• Current versions are beginning to address early
problems with availability, security, performance
• Distribution vendors add features and support
enterprises require
• Rapidly evolving ecosystem includes
differentiated distributions, data
integration, business intelligence, and services
vendors
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8.
Recommendations
• Don't surrender to hype-ocracy. This is early, maturing
technology.
• Deploy when you have a clear use case, not ―to play with
the technology‖
• Use a commercially supported distribution when you
move to production; till then, experiment "in the cloud" or
on existing hardware with ―free‖ downloads
• Choose the distribution based on business need —
leverage specific, supported projects
• Skills will be key: define "data science" needs and
hire/train for them
• Manage your big data – don‘t abdicate. Practice Extreme
Information Management.

9.
CLOUDERA: THE STANDARD FOR
APACHE HADOOP IN THE ENTERPRISE
CHARLES ZEDLEWSKI, VP PRODUCT

10.
1 HIGH
AVAILABILITY 2 GRANULAR
SECURITY
THERE‘S NO DOWNTIME. YOUR DATA IS PROCESS AND CONTROL SENSITIVE
ALWAYS AVAILABLE FOR DECISIONS DATA WITH CONFIDENCE
3 ROBUST
MANAGEMENT 4 SCALABLE AND
EXTENSIBLE
ACHIEVE OPTIMAL PERFORMANCE VIA ADAPTS TO YOUR WORKLOAD AND
CENTRALIZED ADMINISTRATION GROWS WITH THE BUSINESS
5 CERTIFIED AND
COMPATIBLE 6 GLOBAL SUPPORT
AND SERVICES
EXTEND AND LEVERAGE EXISTING ACHIEVE SLAs AND ADHERE TO
INFRASTRUCTURE INVESTMENTS EXISTING IT POLICIES
10

11.
1 INDUSTRY TERM VERTICAL INDUSTRY TERM 2
Social Network Analysis Web Clickstream Sessionization
ADVANCED ANALYTICS
DATA PROCESSING
Content Optimization Media Engagement
Network Analytics Telco Mediation
Loyalty & Promotions Analysis Retail Data Factory
Fraud Analysis Financial Trade Reconciliation
Entity Analysis Federal SIGINT
Sequencing Analysis Bioinformatics Genome Mapping
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12.
CDH4
Cloudera’s Distribution Including Apache Hadoop (CDH)
STORAGE COMPUTATION ACCESS INTEGRATION
Big Data storage, processing and analytics platform based on
Apache Hadoop – 100% open source
Cloudera Enterprise 4.0
Cloudera Manager
DIAGNOSTICS
DEPLOYMENT CONFIGURATION MONITORING
End-to-end management application for the deployment & REPORTING
and operation of CDH
Production Support
ISSUE ESCALATION KNOWLEDGE
OPTIMIZATION
Our dedicated team of experts on call to help you RESOLUTION PROCESSES BASE
meet your Service Level Agreements (SLAs)
Cloudera University
Partner Ecosystem Equipping the Big Data workforce – 12,000+ trained
250+ partners across hardware, software, platforms and services
Professional Services
Use case discovery, pilots, process & team development
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13.
All the industry leaders integrate with CDH.
CDH4
STORAGE COMPUTATION ACCESS INTEGRATION
Big Data storage, processing and analytics platform based
on Apache Hadoop – 100% open source
BI / Analytics Data Integration Database OS / Cloud / Sys Mgmt Hardware
13

14.
END-TO-END MANAGEMENT
APPLICATION FOR APACHE HADOOP
1 DEPLOY
INSTALL, CONFIGURE AND START YOUR
CLUSTER IN 3 SIMPLE STEPS
2 CONFIGURE & MANAGE
ENSURE OPTIMAL SETTINGS FOR ALL HOSTS
AND SERVICES
3 MONITOR, DIAGNOSE & REPORT
FIND AND FIX PROBLEMS QUICKLY, VIEW CURRENT
AND HISTORICAL ACTIVITY AND RESOURCE USAGE
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15.
REQUIRED SKILLS
 LINUX ADMIN OR DBA BACKGROUND
 JAVA KNOWLEDGE
 NETWORKING KNOWLEDGE
RESPONSIBILITIES
 KEEP IMPORTANT WORKLOADS WITHIN SLA
 INSTALL, CONFIGURE AND UPGRADE HADOOP
 MONITOR SYSTEM HEALTH & PERFORMANCE
 PLAN FOR THE FUTURE
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16.
CLOUDERA MANAGER DEMO
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17.
Q&A
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18.
REGISTER NOW FOR THE REMAINING
‗POWER OF HADOOP‘ WEBINARS:
REALIZING THE PROMISE OF BIG DATA WITH HADOOP
THANK
FORRESTER AND CLOUDERA
THURSDAY, JULY 26, 11AM PST
YOU!
WHAT THE HADOOP: WHY YOUR BUSINESS CAN’T
AFFORD TO IGNORE THE POWER OF HADOOP
GIGAOM AND CLOUDERA
WEDNESDAY, AUGUST 29, 10AM PST
THE BUSINESS ADVANTAGE OF HADOOP:
LESSONS FROM THE FIELD
451 RESEARCH AND CLOUDERA
WEDNESDAY, SEPTEMBER 26, 10AM PST
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