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Pankaj Shukla
CRM Functional Consultant
http://www.linkedin.com/in/pankaj
By
Vivek Shah
CRM Technical Consultant
Cloudfronts Technologies LLP
Microsoft Dynamics
Marketing
AGENDA
 Introduction
• Microsoft Dynamics Marketing (MDM)
Introduction
 Campaign Management
• Campaign Automation Canvas
• A/B Testing
• Landing Page
• Inbound Campaign Single Opt in?
Double Opt in.
• Lead scoring
Microsoft Dynamics Marketing
Organizations that deal with complex multi-wave, multi-stage marketing efforts across multiple
channels and need a single tool to manage all that and have it be integrated with Dynamics
CRM.
Dynamics Marketing supports both in-house marketing and marketing agencies. For in-house
marketing, all marketing initiatives will be associated with the company that has licensed the
Dynamics Marketing instance; while at an agency, the agency company owns the Dynamics
Marketing instance and uses it to support marketing activities on behalf of their clients.
DEMO
Upcoming Webinars:
Webinar, January 14th
Join Us on 14th January @ 10am US ET for Power BI: Deep Dive
Register here: https://goo.gl/yRzrpl
Contact us:
 www.cloudfronts.com
 info@cloudfronts.com
 https://twitter.com/cloudfronts
 https://www.youtube.com/cloudfronts
 https://www.linkedin.com/pub/anil-shah/4/52b/a62

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Microsoft Dynamics Marketing

  • 1. Pankaj Shukla CRM Functional Consultant http://www.linkedin.com/in/pankaj By Vivek Shah CRM Technical Consultant Cloudfronts Technologies LLP Microsoft Dynamics Marketing
  • 2. AGENDA  Introduction • Microsoft Dynamics Marketing (MDM) Introduction  Campaign Management • Campaign Automation Canvas • A/B Testing • Landing Page • Inbound Campaign Single Opt in? Double Opt in. • Lead scoring
  • 3. Microsoft Dynamics Marketing Organizations that deal with complex multi-wave, multi-stage marketing efforts across multiple channels and need a single tool to manage all that and have it be integrated with Dynamics CRM. Dynamics Marketing supports both in-house marketing and marketing agencies. For in-house marketing, all marketing initiatives will be associated with the company that has licensed the Dynamics Marketing instance; while at an agency, the agency company owns the Dynamics Marketing instance and uses it to support marketing activities on behalf of their clients.
  • 5. Upcoming Webinars: Webinar, January 14th Join Us on 14th January @ 10am US ET for Power BI: Deep Dive Register here: https://goo.gl/yRzrpl
  • 6. Contact us:  www.cloudfronts.com  info@cloudfronts.com  https://twitter.com/cloudfronts  https://www.youtube.com/cloudfronts  https://www.linkedin.com/pub/anil-shah/4/52b/a62