Catchy ad copies and right marketing strategy is the key to success for online stores optimization The top PPC marketing tips to follow for your web store. >> https://www.cloudways.com/blog/ppc-optimization-tips-for-ecommerce-businesses/

1. Top PPC
Optimization Tips
For Ecommerce
Businesses

2. “
PPC, has changed the way ecommerce
businesses carry out promotional campaigns.
Now marketing in ecommerce industry revolves
around millions of keywords and thousands of ad
campaigns.
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3. 3
We would never want your campaign to look like this!

4. Optimize PPC
Businesses that optimize PPC marketing
campaigns are more likely to enjoy greater
market exposure.
Check Out Some Pro-Tips
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5. Exclude
Underperforming
Keywords
○ Identify underperforming keywords
○ Experiment with relatable keywords
○ Click-through-rate (CTR) are critically important
for a PPC campaign
Keywords with significant engagement aren’t a
feasible choice for your campaign if they exceed your
cost per acquisitions target
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6. Negative keywords is
one of the best
practices to avoid
showing your ad to the
relevant audience.
Use
Negative
Keywords
It won’t only save your
ad’s cost per view, but it
will also help you
identify relevant
audience for your ad
campaigns
6
The inclusion of negative keywords increases engagement rate and CTR of an ad
campaign.

7. 96% of Americans have
made online purchases at
least once in their life

8. Include Long Tail
Keywords
Long tail keywords
are looked up by
customers who are
mostly likely to buy a
product.
Targeting long tail
keywords means you
are targeting
consumers who have
already made a
buying decision.
Long tail keywords
tends to fetch better
search engine
rankings that will
drive traffic,
engagement.
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9. Include Pricing in
Ad Copy
By including prices in the ad
copy helps filter out
customers who cannot afford
the product. This will reduce
the ad cost since you’d only be
targeting the right audience.
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10. Devices Using
ADBlock Software
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11. Use Demographic
Targeting
○ It enables you to target the audience you are
looking for.
○ You also have a choice to target a particular gender.
Optimizing PPC ad campaign with demographic
targeting will also fetch leads from your desired gender
and age groups.
11

12. Eye on
Geographic
Targeting
Avoid non-
performing
locations
Try tapping
locations that
drive clicks
Prevent your
budget from
burning up
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13. 160,000,000,000+
Monthly Google Searches
13
Approximately there are

14. Keep an Eye on
Competitors
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Using Auction Insight Report won’t only give you a
competitor’s edge, but it will also help you keep a
close watch on your competitors’ PPC marketing
strategies.
An Auction insight report includes some of the most important metrics such as
impression share, Ad position, Overlap rate, Position above rate, top of page percent,
etc.

15. 15
Businesses make an
average of $2 in income
for every $1 they spend
in AdWords.

16. Set Up
Ecommerce
Tracking
○ Adding Google Analytics ecommerce tracking equips you
with all the essential data about your ecommerce store.
○ You can analyze your web store’s engagement rate and
peak traffic hours.
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Moreover, you can hunt down non-performing resources too that will
significantly reduce costs and optimize your store with better marketing tactics.

17. o Exclude Underperforming Keywords
o Use Negative Keywords
o Include Long Tail Keywords
o Include Pricing in Ad Copy
o Use Demographic Targeting
o Eye on Geographic Targeting
o Keep an Eye on Competitors
o Set Up Ecommerce Tracking
Let’s Review
Our Top PPC
Tips
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18. Make Your Way
to the Top
○ Optimizing your PPC Ad campaign isn’t too bit of a hassle
if you use the right marketing tactics.
○ Try implementing the aforementioned tips and let us
know how it works out for you.
○ Take a good note of differences between the past
and upcoming campaigns after including these tricks in
your PPC marketing strategy.
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Thank You!
You can read the full blog post here.