Battle the UX fairy castles in the sky by identifying the Morgan le Fays in your midst using Top Tasks.

1. Straighten your priorities &
build better products
Clovis Six
UX Researcher
#UXforreal
@clovissix

2. I would like to share one of
my biggest UX lesson so far:

3. Morgan le Fays
Be wary of the
in user experience, product design and development.

4. Morgan used her sorcery to
project fairy castles
into the sky to lure sailors
and their passengers into
their death.

6. Google Wave

7. Final Cut Pro X
(Even Apple doesn’t want to use it internally.)

8. Wouldn’t it be cool if…
The CEO wants his head shots on
the website!
Last night in bed I thought of a way
to fix all our users problems.
I quickly hacked together a solution for you.
We should redesign our website.
Make it pixel perfect!
We need to become social!
Our solution is for everyone.
These are her magic words:

9. NO!You should not!
If you hear her magic, save the sailors and passengers from their death!

10. Most of it boils down to:
• No clearly defined audience
• Wrong or no priorities
• Lack of focus

11. TopTasks Methodology
Use the
to defeat your Morgan!

12. How do you defeat Morgan?
1. Who are the sailors and passengers?
2. What is it the passengers want?
3. Quantify the passengers’ needs and tasks.
4. Pick those you want to solve.
5. How did they experience their previous destination?
6. Ground the castle and make it a functional house.
7. Check whether your passengers are still alive after
entering the house.

13. 1.Who are the sailors & passengers?
• Sailors:
• Team members
• Project stakeholders (The BUSINESS)
• Know them really well!
• Passengers:
• Your users
• Make personas

14. 2.What do the passengers want?
• Define their tasks with:
• Team members
• Project stakeholders
• Your users
• Create long list of tasks

15. 2.What do the passengers want?
• Make list shorter
• Workshops with
key sailors
• Remove duplicates
• Merge similar
• Rephrase
=> Between 60 and 100

16. 3. Quantify the passengers’ problems and tasks.
• Survey all your passengers
• Ask to select their top 5
• Ask to prioritize these 5
• Ask segmentation questions
(Which type of passenger are they?)

17. 3. Quantify the sailors’ problems and tasks.
• Analyze data
• Long neck and long tail
• Stable over time
• Time and time again
• List of priorities
Your best hit at killing Morgan!

18. 4. Pick the tasks you want to solve
• Focus on the important
• Top tasks
• Business critical
• Tiny tasks but supportive

19. 5.What is the experience of the previous destination?
• Work out the selected tasks
• Create scenarios
• Usability test 10-15 passengers, track:
• Success rate
• Completion time
• Search or navigation based?
• Usability problems, problematic patterns

20. 6. Ground the castle and build a more functional house
• Work focused
• Fix the important first
• Wireframing
• Prototyping
• Visual Design
• Implementation

21. 7.Are the passengers still alive after entering the house?
• Usability test the same scenario’s again
• Did you do better?
Adapt >Test
Adapt >Test
Adapt >Test
Adapt >Test
Adapt >Test
Adapt >Test
Adapt >Test
Adapt >Test
Adapt >Test

22. Go kill those Morgan le Fays and
protect the sailors and their
passengers!
Clovis Six | UX Researcher | clovis.six@internetarchitects.be | +32 473 68 25 03