1.
“The Minority
Report Is Now”
XXth May XXXX
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

2.
CONTENTS
 DIGITAL CONSUMER BEHAVIOUR
 DIGITAL COMMERCE
 SOCIAL MEDIA
iPad
 TECHNOLOGY
 EMERGING MARKETS
 7 NEW MEDIA TRENDS
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

3.
DIGITAL CONSUMER
BEHAVIOUR
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

4.
1. PRIVACY
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

5.
“If you don’t want people
to know what you’re doing,
maybe you shouldn’t be
doing it”
Eric Schmidt

6.
Two polarised groups
are emerging
 

7.
Those who embrace
openess and look to
broadcast their personal
behaviours, attitudes
and beliefs

8.
And those who want to
maintain total personal
secrecy Shh!

9.
2. MEDIA MESHING
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

10.
Consumers are very
happy to continuously
use a mix of TV, online,
radio, mobile and print.
(source IPA,
The Future Foundation, GFK)
96.3 fm

11.
3. DIGITAL
DEMOCRACY
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

12.
Content matter is
increasingly vetted by
consumers themselves,
giving rise to a new kind
of digital democracy
Vote!

13.
We may start to witness
a two-tiered web

14.
A red light zone

15.
And a green light
zone

16.
4. LIFE
SHARING
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

17.
grows by
700k users a day and
has reached over 400m

18.
5. MASHUPS
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

19.
DIGITAL
COMMERCE
© COPYRIGHT 2010 SAPIENT CORPORATION | CONFIDENTIAL

20.
The result of these
open XXXX economies
will XXXX the XXX
of wealth

21.
SOCIAL
MEDIA

22.
People now trust the
judgment of others
they’ve never met

23.
The development of easy
to implement XXXs, such
as Facebook Graph, will
XXXXX XXXX across
websites

24.
TECHNOLOGY 
 @ 
iPad

25.
1. MULTI-TOUCH
SURFACE INTERFACES

26.
Traditional kiosk style touch
screens limit the user to the
emulation of a mouse,
where a touch is a click

27.
5. CHEAPER, MORE
POWERFUL TECHNOLOGY
– MOORE’S LAW

28.
EMERGING
MARKETS

29.
1. RURAL POPULATIONS
WILL RECEIVE NEW
FOCUS

30.
2. MOBILE
MARKETING WILL
HOLD CENTER STAGE

31.
Within 3-5 years 3G
technologies will reach a
majority of mobile users

32.
5. EXPECTATIONS ARE
ON THE RISE

33.
AND 7 NEW
MEDIA TRENDS

34.
Although mobile Smartphone apps
have become an increasingly
popular way of engaging with
customers, mobile ad spend which
stood at £xxm in 2xxx is set to
increase by over 1xx% over the
coming x years

35.
The End?
It’s only the beginning