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Social Media Strategy for Magazines in 40 Characters

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Cindy Royal
Cindy Royal

Social Media for Magazines - AEJMC 2011

TechnologyBusiness
1 of 30
Social Media for Magazines Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email_address] www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal linkedin.com/in/cindyroyal
Social Media for Magazines ,[object Object],[object Object],[object Object],[object Object]
Goals of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media for Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Websites – still important
Facebook
Facebook
Facebook
Facebook
Facebook
Twitter
Twitter
Twitter
Twitter
LinkedIn
Mobile
Mobile
Mobile
Mobile
Challenges for iPad apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs
YouTube
Branded Social Spaces ,[object Object],[object Object]
Other Location-based services like Foursquare and Gowalla – integrate place with promotions and partners Provide info to users; add value to experience
Other ,[object Object],[object Object],[object Object]
Where's the Money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing Students for Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing Students for Social
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. Web 2.0 - technologies that encourage online collaboration mashup - a website or web application that combines content from more than one source Blogging with content taken on cell phone or other mobile device A wiki is a website that allows visitors to add, remove, and otherwise edit and change content, typically without the need for registration.