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Marketer ses offres Cloud
Session Directions Commerciales et Marketing
Thomas Coustenoble: GTS & Cloud Marketing & Communi...
Impact du Cloud sur l’évolution des modèles
Implications pour les ventes et le marketing
Accompagnement des partenaires IBM
Le Cloud au coeur de l’évolution des modèles: nouveaux entrants,
partenariats improbables, nouvelles approches collaborati...
Les offres se multiplient et deviennent plus matures, le niveau des
attentes des clients augmente. Vers une acceleration d...
Source: SiriusDecisions
Comment se différencier? Comment optimiser ses investissements
commerciaux et marketing en fonctio...
Il existe plusieurs raisons qui peuvent significativement impacter
votre productivité commerciale: de la définition des me...
Quelques pistes pour bien démarrer et accompagner vos lancements
produits/services Cloud de façon optimale.
Source: Sirius...
Le choix des assets et leur alignement sur le cycle de vente est clé. Les
White papers, références et rapports d’analystes...
IBM Midmarket Marketing Approach – Partner Prominence
© 2013 IBM Corporation.12
Print and web advertising in Midmarket-foc...
L’allocation de vos ressources marketing et commerciales doit alors se
faire en fonction de vos objectifs et de votre poin...
La capacité du marché à écouter et entendre devient plus faible, une approche
‘pull’ (inbound) sera plus rentable qu’une a...
Votre communauté, vos ambassadeurs veulent être impliqués dans le succès
de votre entreprise, renforcez votre ‘Marketing 2...
Blog Thoughts on Cloud – Français
http://thoughtsoncloud.fr/
Le marketing 3.0 annonce l'arrivée d'une ère nouvelle qui tient compte du consommateur d'une façon plus
globale. Au lieu d...
Vers une approche sociétale…
• IBM PartnerWorld Cloud Computing Homepage
2 sources majeures
• developerWorks - Cloud Computing (i.e., technical resourc...
Co-marketing: génération de leads sur vos / nos bases
de données
Programme marketing 360° pour les MSPs
Un ensemble de services
marketing pour vous
aider à construire votre
notoriété et g...
Sales Resources for Partners
Sales Help
Cloud Opportunity Support Resources – Tiger Team and Business partner support
lead...
Cloud Tools and Workshops for Partners
Presales Tools
Cloud Sales Simulator – Practice selling a cloud solution with a fic...
© 2013 IBM Corporation
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Marketing et Commercial
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Marketing et Commercial
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Marketing et Commercial
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Marketing et Commercial
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2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Marketing et Commercial

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Marketing et Commercial

  1. 1. Marketer ses offres Cloud Session Directions Commerciales et Marketing Thomas Coustenoble: GTS & Cloud Marketing & Communication Leader Michel Granger: Midmarket & Managed Services Providers Director
  2. 2. Impact du Cloud sur l’évolution des modèles Implications pour les ventes et le marketing Accompagnement des partenaires IBM
  3. 3. Le Cloud au coeur de l’évolution des modèles: nouveaux entrants, partenariats improbables, nouvelles approches collaboratives, réduction du time to market, influence croissante des utilisateurs… Source: Exploring the role of ecosystems in evolving cloud markets Cloud market and channel shift
  4. 4. Les offres se multiplient et deviennent plus matures, le niveau des attentes des clients augmente. Vers une acceleration de la commoditisation sur le IaaS et arrivée des comparateurs.
  5. 5. Source: SiriusDecisions Comment se différencier? Comment optimiser ses investissements commerciaux et marketing en fonction du cycle d’adoption? • Nouvelles façon d’acheter des clients • Nouveaux usages et fonctionnalités attendues • Cycle de développement plus courts • Nouvelles politiques de prix et évolution du go to market
  6. 6. Il existe plusieurs raisons qui peuvent significativement impacter votre productivité commerciale: de la définition des messages à l’expertise jusqu’à la typologie des tactiques déployées Source: SiriusDecisions
  7. 7. Quelques pistes pour bien démarrer et accompagner vos lancements produits/services Cloud de façon optimale. Source: SiriusDecisions
  8. 8. Le choix des assets et leur alignement sur le cycle de vente est clé. Les White papers, références et rapports d’analystes sont les plus utilisés. Source: SiriusDecisions
  9. 9. IBM Midmarket Marketing Approach – Partner Prominence © 2013 IBM Corporation.12 Print and web advertising in Midmarket-focused properties Expanded library of Partner videos, digital and social materials with points of view on key solution areas
  10. 10. L’allocation de vos ressources marketing et commerciales doit alors se faire en fonction de vos objectifs et de votre point de départ: acquisition, progression, conversion et/ou fidélisation. Source: SiriusDecisions
  11. 11. La capacité du marché à écouter et entendre devient plus faible, une approche ‘pull’ (inbound) sera plus rentable qu’une approche ‘push’ (outbound) Marketing 2.0? Qui sont vos influenceurs? Quelles communautés?
  12. 12. Votre communauté, vos ambassadeurs veulent être impliqués dans le succès de votre entreprise, renforcez votre ‘Marketing 2.0’!
  13. 13. Blog Thoughts on Cloud – Français http://thoughtsoncloud.fr/
  14. 14. Le marketing 3.0 annonce l'arrivée d'une ère nouvelle qui tient compte du consommateur d'une façon plus globale. Au lieu de voir les individus tout simplement sous l'angle de consommateurs, les entreprises auront tout intérêt à les traiter dans une perspective qui englobe l'humain dans ses différentes dimensions soit émotionnelle, intellectuelle, et aussi spirituelle (minds, hearts, and spirit). C'est l'approche centrée sur l'humain (human-centric approach) dont parle Kotler. Marketing 3.0? Source: Blog M. Bourque
  15. 15. Vers une approche sociétale…
  16. 16. • IBM PartnerWorld Cloud Computing Homepage 2 sources majeures • developerWorks - Cloud Computing (i.e., technical resources for IT professional) Pour vous accompagner dans votre démarche
  17. 17. Co-marketing: génération de leads sur vos / nos bases de données
  18. 18. Programme marketing 360° pour les MSPs Un ensemble de services marketing pour vous aider à construire votre notoriété et générer de la demande pour vos offres de services
  19. 19. Sales Resources for Partners Sales Help Cloud Opportunity Support Resources – Tiger Team and Business partner support leaders in your geography Education Cloud Computing Specialty & Education – Education and tools to help IBM partners deliver cloud computing services and solutions Sales Kits Cloud Sales Guide - Easy to use, reference guide for IBM Business Partners highlighting the breadth of IBM's cloud solutions Client References IBM Business Partner Cloud References – Client references with IBM Business Partners Autres ressources accessibles depuis IBM PartnerWorld Cloud Computing Homepage
  20. 20. Cloud Tools and Workshops for Partners Presales Tools Cloud Sales Simulator – Practice selling a cloud solution with a fictional client prior to making the sales call. Sales tools Alinean ROI Tool – Use this tool to develop a preliminary, high level analysis of savings from implementing IBM systems for cloud computing. Cloud Adoption Advisor tool – Client-facing assesment to help clients identify where they want to start with cloud. Private Cloud Master Sales Kit – Education, presentations, and tools to help partners sell IBM systems and technologies for cloud computing. Private Cloud Selling Scenarios – Client-facing presentations to help clients identify their progression, or “roadmap” to cloud. Technical communities ibm.com beta - External Cloud Community External Cloud Computing Community - developerWorks Cloud Computing Community External Developer Cloud Community - Moderated Community dedicated to the Technology Preview of the Smart Business Development and Test on the IBM Cloud External Cloud Space on developerWorks - How-to information, tools, and product updates to help clients get started and deploy in the Cloud and use IBM products. External cloud WebSphere space
  21. 21. © 2013 IBM Corporation

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